BMW continues successful audio entertainment format and makes it interactive: Second season of the podcast thriller “Hypnopolis” launched.

BMW:

BMW continues successful audio entertainment format and makes it interactive: Second season of the podcast thriller “Hypnopolis” launched.

Munich. The English-language podcast thriller
“Hypnopolis” by BMW is being continued. The second season of
the successful audio entertainment format starts today. It is
completely fictional, stands out from the competition and is the first
ever interactive podcast published by a brand. The episodes of the
first season released last year, starring time-travelling journalist
Hope Reiser, topped the podcast charts and were played in 26 countries. 

“Hypnopolis II, Utopia in progress” bases its plot, even
more so than in the first season, on data-based future scenarios from
the BMW Group. The main focus is on the megatrend of the circular
economy and the responsible use of resources. The protagonists of the
new edition of the eco-thriller travel in futuristic airships to
stunning locations of a slowly regenerating world, such as a solar and
recycling farm in North Africa. The “Hypnopolis” story
deliberately focuses neither on the BMW brand nor on vehicles, but it
does draw on the expertise of the BMW Group. The plot is based on
assumptions made by the company’s ‘future” experts – for example about
how cities and mobility will develop.

BMW now focuses even more on a futuristic storytelling format as part
of its highly regarded audio strategy. The listening experience has
been improved even further. Conceived by the British star author
Robert Valentine together with the Hamburg creative agency Jung von
Matt/NEXT ALSTER and elaborate production in Los Angeles and Hamburg,
“Hypnopolis II” season is an interactive podcast. Listeners
can influence events with individual decisions by speaking short voice
commands. So the outcome of the story varies depending on the choices
a listener makes. This makes the podcast even more personal, authentic
and entertaining. “With the second part of our successful
fictional podcast series, we are providing an even more personalised
listening experience with new, interactive elements. Listeners can
influence the course of the story through their decisions – this is
how we emotionalise the brand and consistently follow our
customer-centred marketing approach,” says Stefan Ponikva, Head
of BMW Brand Communication and Experience.

Since the format has also been implemented in the entertainment
programme of BMW vehicles, customers can enjoy the podcast as an
“in-car experience”. “Hypnopolis” alongside
“Changing Lanes”, “Creators of a different beat”
and “KulturMobile. The Literature Podcast.” is the fourth
podcast from BMW.

All BMW Group podcasts can be accessed as follows:

“Hypnopolis” bmw.com, youtube, Spotify,
Apple Podcasts, deezer, Google Podcasts

“Changing Lanes”: bmw.com, youtube, Spotify, Apple Podcasts,
deezer, Google Podcasts

“Creators of a different beat”: youtube, facebook

“KulturMobile. The Literature Podcast.”: bmwgroup.com,
youtube, Spotify, Apple Podcasts, deezer, Google Podcasts

Original Press Release

May your December be MINI and bright – Festive MINI Electric embarks on charity tour.

BMW:May your December be MINI and bright – Festive MINI Electric embarks on charity tour.

Munich. Lighting the way after the Festive MINI
Electric’s first public appearance at The Lexicon Bracknell in
Berkshire, on the 25th November, the car is travelling to
various locations around the UK, driven by project creator Nicholas
‘Nico’ Martin.

The sen-sleigh-tional project first started over three years ago,
with Nico hand-wrapping his MINI in fairy-lights and displaying it in
his local town of Bracknell. However, in December 2020, without the
usual Christmas switch-on displays delivering much-needed festive
spirit, Nico realised he could use the Festive MINI to bring joy and
positivity to people on their own doorsteps, whilst also raising
awareness and over £5000 for the MS
Trust
and Duchenne UK,
two charities very close to his heart.

Nico said, “I’m so pleased to be back with the Festive MINI charity
tour. I just knew last year I had an opportunity to cheer people up
and also to raise funds for the MS Trust and Duchenne UK. Both
charities mean a lot to me – unfortunately my mother was diagnosed
with Multiple Sclerosis six years ago, and in 2019 I was asked to take
the Festive MINI to surprise an incredible young boy, Marcus Rooks,
who was diagnosed with Duchenne Muscular Dystrophy. When I saw his
face light up with so much joy and excitement, I realised that I had
created something truly special. Ever since meeting him and learning
about his condition, I’ve wanted to support him in any way I can.”

This year, Nico has introduced a guest charity spot taken up by Alzheimer’s Society and he
has rallied support from MINI UK, Festive Lights and Italian smart
lighting company Twinkly, to up the voltage on his project and make it
bigger and better than ever, with an aim of raising as much money as
possible for the three special causes.

Nico added: “I’m so grateful for the incredible support behind the
project and the teams involved this year. The MINI Electric is even
more exciting to drive and means all my trips on the tour are
environmentally friendly and the app-controlled Twinkly lights with
their amazing customisable animations really give the car a bit of
extra magic. I can’t wait to get out on the road to spread some
Festive MINI spirit and raise lots of money for the three charities!”

David George, Director, MINI UK said, “We’re extremely humbled to be
a part of Nico’s fundraising project with the Festive MINI Electric.
It’s a wonderful idea that will bring people together, make them
smile, and also raise funds for some amazing charities.”

For more information on the Festive MINI Tour and to keep updated on
where it’s headed visit www.festivemini.com

Donate here:  https://festivegiving.org.uk/fundraising/festive-mini/

Follow Nico’s journey on Instagram: @drivingwithnico

In case of queries, please contact:

Corporate Communications

Sarah Bauer, Product Communication MINI
Tel.: +49-89-382-94180
E-mail: sarah.bauer@mini.com

Andreas Lampka, Head of Communication MINI
Tel.: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 15 countries; the company has a global
sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax
in the financial year 2020 was € 5.222 billion on revenues amounting
to € 98.990 billion. As of 31 December 2020, the BMW Group had a
workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction,
from the supply chain through production to the end of the use phase
of all products.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup

Original Press Release

Electrifying moments at BMW Welt: First customers take delivery of their fully-electric BMW i4 vehicles.

BMW:Electrifying moments at BMW Welt: First customers take delivery of their fully-electric BMW i4 vehicles.

Munich. From the heart of the BMW brand –
fully-electric on the road: The first BMW i4 vehicles were delivered
at the BMW Welt last weekend. Bernhard Kuhnt, Senior Vice
President BMW Group Market Germany
, is delighted: “It
is a very special moment for us when we hand over brand new models to
customers for the first time. The BMW i4 shows in an emotional way how
well fully-electric mobility and sporty driving dynamics fit together.
For us, it is therefore clear: the BMW i4 will offer our customers a
whole new dimension of driving pleasure.”

On this special occasion, the BMW Group did not miss the opportunity
to invite the customers of the first BMW i4s to an accompanying
programme around the fully-electric Gran Coupé in Munich.

Customers are excited

Stefan Ballin, owner of an electrical contracting company and one of
the first customers, was delighted to take delivery of his BMW i4: “It
wasn’t possible, at the time I placed the order, to take a test drive,
but I knew the BMW i4 was exactly the right car for me! I was
impressed by the concept – the symbiosis of range, elegant design and
unmistakeable BMW sportiness. I also wanted a car that would show how
we, as an innovative company, can comfortably integrate
electromobility into both our private and working environments. I’m
also looking forward to sporty driving pleasure with zero emissions in
the i4 – because the electricity I need to run it will come from our
own photovoltaic system.”

Bernhardt Kuhnt confirmed: “With the BMW i4, we have
absolutely struck a chord. You can see this from the very high demand
for this car. We are delighted to be expanding our electrified product
line-up with this sporty, fully-electric Gran Coupé at exactly the
right time and to present the first vehicles to our customers today –
three months earlier than originally planned. The first delivery of a
BMW i4 today, and the first BMW iX in about a week, are further
milestones for the BMW Group on the road to electromobility.”

One in four BMW Group vehicles in Germany electrified

Kuhnt goes on to explain: “One in four BMWs delivered in Germany
today already comes with a fully-electric drive train or is a plug-in
hybrid. By the end of the third quarter, around 41,900 electrified
BMWs and 8,820 electrified MINIs had been delivered to customers this
year. The fully-electric MINI Cooper SE alone already accounts for
about 20 percent of MINI brand sales. The BMW Group has almost doubled
its sales of electrified models in Germany compared with the previous
year, at around 25 percent.”

Impressive driving dynamics thanks to model-specific chassis
technology and electric drive train

The BMW i4 combines characteristic sportiness with elegant design –
and brings electromobility to the traditional core of the BMW brand.
The four-door Gran Coupé is the first fully-electric BMW consistently
geared towards driving dynamics. Impressive driving dynamics and high
range are combined by harnessing the power of efficient drive
technology and intelligent lightweight construction.

Range and innovative technology were also purchasing considerations
for Ronny Scharschmidt, whose firm implements regional construction
projects with renewable energies: “I decided on the i4 because of the
range and the many new driving functions and on-board sensors that
make driving safer and more comfortable. My first long drive in the
BMW i4 will be from Munich directly home to Saxony-Anhalt: In the
meantime, there are enough fast chargers that you don’t have to worry
about charging anymore.”

Convenient charging

When BMW Group customers buy an electrified vehicle, it comes with a
BMW or MINI Charging Card that gives them access to one of the world’s
largest charging networks. BMW also offers two options for convenient
charging at home: the BMW Wallbox and the Smart Wallbox from BMW Group
partner NewMotion. For example, this wallbox also enables company car
drivers to precisely record charging processes for accounting purposes.

 

BMW Group electro-offensive continues

In addition to the two main innovation flagships, the BMW iX and BMW
i4, the BMW i3, MINI SE* and BMW iX3* are already on the market. These
will be followed in the coming years by fully-electric versions of the
BMW 7 Series, BMW X1 and the high-volume BMW 5 Series. Every plant in
Germany will produce fully-electric cars from 2022 onwards. A
fully-electric successor to the MINI Countryman and the all-electric
Rolls-Royce Spectre will also be released onto the market. By 2023,
the BMW Group will have at least one fully-electric model on the roads
in about 90 percent of its current market segments. The BMW Group
expects fully-electric vehicles to account for at least 50 percent of
its global sales in 2030.

*Consumption/emissions data:

BMW iX3: Power consumption in kWh/100 km combined:
18.9-18.5 WLTP

MINI Cooper SE: Power consumption in kWh/100 km
combined: 16.9-14.9 NEDC, 17.6-15.2 WLTP

If you have any questions, please contact:

 

BMW Group Corporate Communications

 

Micaela Sandstede, press spokesperson, Market Germany

Telephone: +49 89 382-61611

E-mail: Micaela.sandstede@bmwgroup.com

Eckhard Wannieck, Head of Communications Corporate, Finance, Sales

Telephone: +49 89 382-24544

E-mail: eckhard.wannieck@bmwgroup.com

Media website: www.press.bmwgroup.com

E-mail: presse@bmw.de

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to
€ 98.990 billion. As of 31 December 2020, the BMW Group had a
workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

*Consumption/emissions data:

BMW iX3: Power consumption in kWh/100 km combined:
18.9-18.5 WLTP

MINI Cooper SE: Power consumption in kWh/100 km
combined: 16.9-14.9 NEDC, 17.6-15.2 WLTP

Original Press Release

Black Week 2021: Attractive offers from the BMW Group on digital products and services as well as selected vehicle functions.

BMW:Black Week 2021: Attractive offers from the BMW Group on digital products and services as well as selected vehicle functions.

Munich. The event that BMW customers have been
waiting for: the Black Week campaign is back again this year, from 24
to 30 November. Over this period, 18 markets in the BMW Group will be
offering discounts on digital services as well as selected vehicle
functions. Black Week has been a resounding success since it was held
for the first time in 2017, and rates as the BMW Group’s most
successful online sales campaign. In 2020, campaign week sales
increased by 57 per cent compared to the year before. The sales bump
provided by Black Week accounted for 8 per cent of the total digital
products and services sales for 2020. A total of 22,000 additional
sales were generated by BMW customers during these seven days. The
biggest sellers were the BMW Service Inclusive offering, the Connected
Booster Package and the High-beam Assistant option.

 

The countries taking part in the campaign this year are Germany, the
United Kingdom, Switzerland, Netherlands, Spain, France, Italy,
Poland, Belgium, Sweden, Austria, Norway, Portugal, Czech Republic,
Japan, Denmark, Finland and Luxembourg. Depending on the country,
customers will be able to avail of price discounts of up to 30 per
cent on digital services that can be added following vehicle purchase.
The offers include the popular Connected Booster Package, which
encompasses a number of services, as well as individual services like
Apple Car Play®, which integrates the features of the iPhone into the vehicle.

A special highlight this year is the discount of up to 30 per cent on
the popular “BMW Service Inclusive” package, which is available in
nine markets. Customers pay a fixed amount once and are entitled to
all the services in the package during the period of cover of, say,
five years or up to 100,000 km.

Black Week is an important part of the consistent digitalisation
strategy employed by the BMW Group to offer its customers a host of
useful functions that can be added to a vehicle after purchase. In
this way, all BMW drivers can personalise their vehicle to their
specific needs in order to hack their lives with smart innovations.

Original Press Release

BMW SIM Racing crowns its champions and presents innovative new features at the end-of-season finale.

BMW:BMW SIM Racing crowns its champions and presents innovative new features at the end-of-season finale.

Munich. BMW SIM Racing broadcast the third edition of BMW SIM
Live on Saturday and Sunday live from BMW Welt in Munich (GER). This
was the end of the season grand sim racing finale at the event which
celebrated its debut back in 2019. For the first time, the final
races in the BMW SIM Cups were held on the three major simulation
platforms, iRacing, rFactor 2 and Assetto Corsa Competizione. The
titles went to Joshua Rogers (AUS, BMW SIM GT Cup, iRacing), Erhan
Jajovski (MKD, BMW SIM M2 CS Racing Cup, rFactor 2) and Nils Naujoks
(GER, BMW SIM Time Attack, Assetto Corsa Competizione). A total
prize purse of approaching 90,000 euros was up for grabs at the
weekend, however the focus of the two shows was also on the 2022 BMW
SIM Racing season and some fascinating technological innovations –
including an all-new motion platform in collaboration with D-BOX and
RaceX, as well as an entry-level steering wheel devised with Fanatec.

 

“Twice is a repeat, three times is tradition,” said Pia Schörner, BMW
Group Head of Gaming and Sponsoring. “That is exactly what we wanted
to achieve when we started to get involved in the sim racing and
Esports community. We want to be a long-term and reliable partner –
and that is what we are. Events like BMW SIM Live are a key element in
this. Congratulations to all the winners of the BMW SIM Cup finals!”

BMW SIM CUP FINALS.

On Saturday, the opening evening of BMW SIM Live was all about the
finals of the BMW SIM Time Attack on Assetto Corsa Competizione and
the BMW SIM M2 CS Racing Cup on rFactor 2. Both races were showdowns
between the twelve drivers who had qualified for the final over the
course of the season. On Sunday evening, the sim racing elite crowned
its champion in the BMW SIM GT Cup on the iRacing platform. 23 drivers
battled it out for victory in two races – first in the virtual BMW M8
GTE and then the BMW M4 GT3. The trophies for all three BMW SIM Cup
champions were designed by BMW Group Designworks and made from
sustainable materials, in line with the ‘circular design’ approach. At
the BMW Group, this is based on the four principles: RE:THINK,
RE:DUCE, RE:USE and RE:CYCLE.

BMW SIM Time Attack.

Nils Naujoks was the winner after 20 minutes of racing in the BMW M4
GT4 on the digital Silverstone circuit, being awarded prize money of
8,000 euros. Second place and 4,000 euros went to Daniel Savini (ITA),
with third place and 2,000 Euros to Tobias Pfeffer (GER).

Nils Naujoks said: “This was the reward for all the hard work in the
week preparing for this race. I really feel at home at Assetto Corsa
Competizione. It was a bit hectic for me in qualifying and also before
the start but the race itself went very well.”

BMW SIM M2 CS Racing Cup.

Thirteen rivals competed against each other in the BMW M2 CS Racing
on the virtual Spa-Francorchamps circuit. Erhan Jajovski was the
winner after a dramatic battle that lasted to the final corner. With
this victory, he successfully defended last year’s title and secured
prize money of 6,000 euros. Marcell Csincszik (HUN) had to admit
defeat by only a narrow margin, but by finishing second was rewarded
with prize money of 3,000 euros. Third place and 1,500 Euros went to
Jiri Toman (CZE).

Erhan Jajovski said: “It has always been very close between Marcell
and me this season and that was also the case in this final race. I
was surprised that he did not attack me earlier in the race as we
always were very close behind each other. In the end I was lucky, I
think. I very well defended the inside line in the final corner and am
very happy about my victory.”

BMW SIM GT Cup.

Coming from P5 on the grid after the first race of the evening with
the BMW M8 GTE on the Sebring International Raceway, which determined
the starting positions for the Main Race at the virtual Red Bull Ring,
defending champion Joshua Rogers stormed through the high-class field
with his BMW M4 GT3 and took the win as well as 25,000 US Dollars of
prize money. P2 went to his Coanda Simsport teammate Charlie Collins
(GBR), who will receive a 15,000-US dollar cheque for his success.
Team Redline driver Diogo Pinto (POR) finished third to gain 7,500 US Dollars.

Joshua Rogers said: “I was very nervous before the race, especially
because our starting position wasn’t ideal. For me coming in for my
pitstop early made sense in order to stay out of trouble and get some
clean air afterwards. This undercut worked in the end. I pushed really
hard until I could see that my strategy would play out, as soon as the
others came in for their pitstops. Then a gained a lot more confidence.”

BMW SIM TECHNOLOGY: BMW HAPTIC PLATFORM AND FANATEC CSL
STEERING WHEEL BMW.

The big technological innovation for the coming season is the BMW
haptic platform, which BMW SIM Racing has developed in collaboration
with D-BOX and RaceX. Exclusive know-how from BMW Motorsport’s
professional racing simulator is incorporated in the moving platform
for sim rigs. BMW SIM technology motion cueing, in particular, takes
the quality of the BMW haptic platform to a new level. ‘Motion cueing’
is a translation of the driving dynamic values arising from the
simulation environment into ‘cues’ – transformed stimuli that provide
the driver, as precisely and realistically as possible, with
information on what the virtual car is doing at that moment,” said
Rudolf Dittrich, Head of BMW SIM Technology. “In short, the better the
motion cueing, the more realistically the sim racer feels the
movements of the haptic platform. This not only hugely improves the
driving experience – the so-called immersion – but also helps to drive
the vehicle at the limit and to develop the vehicle set-up more accurately.”

Sébastien Mailhot, CEO of D-BOX Technologies Inc., said: “D-BOX
prides itself in creating the world’s only high-fidelity haptic
feedback experience worthy of the FIA’s official stamp of approval.
Combined with BMW’s unparalleled attention to details and knowledge,
we have been able to tinker with the feedback even more precisely,
which allowed us to craft the most accurate sim racing experience,
rivaling what only multi-million dollar simulators are capable of
doing today.”

Richard Schouteren, CEO of SIM-LAB B.V., added: “We are proud that
BMW has chosen our RaceX branded frame as basis for this new motion
platform. Our long-lasting partnership with D-BOX injected with the
professional BMW sports simulation software make this an unprecedented
ride for the e-racing community.”

As well as the BMW haptic platform, BMW SIM Racing has also been
involved in another hardware project. In conjunction with Fanatec,
they have come up with an entry-level sim racing steering wheel that
offers newcomers to the sport the highest possible quality at an
attractive price of 139.95 euros. The steering wheel is called the
Fanatec CSL Steering Wheel BMW and is available in the Fanatec online
shop now. This product once more pays testament to the BMW SIM Racing
principle to not only support and promote top-level sim racing, but
also to give any digitally interested racing enthusiast the
opportunity to experience this Esports discipline.

BMW SIM RACING NEWS.

As at the first two events, BMW Esports again used BMW SIM Live to
introduce its programme for the coming season, present news about
BMW’s sim racing project, and inspire with technological innovations.

 

Cups, teams and cars.

In 2022, victories and titles are again at stake in the BMW SIM GT
Cup and BMW SIM Time Attack. The BMW M4 GT3 is the only car in the BMW
SIM GT Cup on iRacing. The BMW SIM Time Attack on Assetto Corsa
Competizione features the full range of virtual BMW M Motorsport cars
– from the BMW M2 CS Racing and the BMW M4 GT4 to the BMW M4 GT3. New
to the programme is the BMW SIM Trophy, in which drivers from all over
the world can win trophies in different cars and on different
platforms, which are then presented at BMW SIM Live 2022.

BMW Team Redline, BMW Team BS+COMPETITION and BMW Team G2 Esports
will line up as BMW SIM Racing teams at the major events on various
platforms in 2022.

The virtual BMW M4 GT3, which was a big success on iRacing in 2021,
will also be available on Assetto Corsa Competizione from 24th
November and in the mobile game Real Racing 3 in 2022. There will be a
completely new car on rFactor 2 in 2022, the BMW Formula Pro. BMW is
the first manufacturer to present an initial concept for a special car
design for this virtual championship. The free areas of the BMW
Formula Pro car were designed by BMW Group Designworks. “In the
virtual world, designers have the freedom to present things that were
physically impossible up to now,” said Michael Scully, Global
Automotive Director at BMW Group Designworks, describing the appeal of
this task.

 

About BMW Esports.

BMW has been collaborating with five of the world’s best teams as a
partner in the classic League of Legends game since 2020. Cloud 9,
FNATIC, FunPlus Phoenix, G2 Esports and T1 fly the BMW colours in the
biggest events in the industry. The highlight of the first
collaborative season in 2020 was the Worlds, in which G2 esports and
FNATIC made it to the knock-out stage of the finals in the battle of
the world’s best teams. G2 Esports even made it to the semi-final. The
Dota 2 specialists OG Esports are a new addition to the ‘United in
Rivalry’ squad as of 2021. The involvement in Esports gives BMW
completely new touch points with a dynamic, rapidly growing community;
making Esports an important future field for BMW marketing activities.
BMW has prominent representatives in sim racing as well, and has
integrated BMW SIM Racing into its racing programme as a standalone
pillar. The BMW SIM Cups attract the world’s best sim racers, who do
battle for wins, titles and attractive cash prizes in virtual BMW
racing cars. BMW SIM Racing teams are taking part for the first time
in 2021. BS+COMPETITION, G2 Esports, Team GB and Team Redline
represent BMW on various simulation platforms.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries. In 2020, the BMW Group sold over 2.3 million
passenger vehicles and more than 169,000 motorcycles worldwide. The
profit before tax in the financial year 2020 was € 5.222 billion on
revenues amounting to € 98.990 billion. As of 31 December 2020, the
BMW Group had a workforce of 120,726 employees. The success of the BMW
Group has always been based on long-term thinking and responsible
action. The company set the course for the future at an early stage
and consistently makes sustainability and efficient resource
management central to its strategic direction, from the supply chain
through production to the end of the use phase of all products.

About D-BOX.

D-BOX creates and redefines realistic, immersive entertainment
experiences by moving the body and sparking the imagination through
effects: motion, vibration and texture. D-BOX has collaborated with
some of the best companies in the world to deliver new ways to enhance
great stories. Whether it’s movies, video games, music, relaxation,
virtual reality applications, themed entertainment or professional
simulation, D-BOX creates a feeling of presence that makes life
resonate like never before. D-BOX Technologies Inc. (TSX: DBO) is
headquartered in Montreal with offices in Los Angeles, USA and
Beijing, China. Visit D-BOX.com.

About SIM-LAB.

SIM-LAB B.V. is a leading manufacturer of high-quality sim racing
related hardware. SIM-LAB’s drive is to enhance virtual racing
experiences with uncompromising solutions that push the boundaries of
e-sports. With in-house engineering and production facilities we
combine Dutch Design with high-end craftsmanship. The RaceX frame is
composed of 50 mm diameter tubes of aluminum welded together, forming
an extremely rigid single-piece frame. Assembly of the Cockpit is done
within moments by attaching the wheel-deck and pedal-deck. Because of
the choice of material, the aluminum tube sub-frame weighs eight
kilograms, which makes it the perfect platform for the BMW motion solution.

Original Press Release

BMW Group and Alliance of Civilizations (UNAOC) honour ten organisations from ten countries with the Intercultural Innovation Award.

BMW:BMW Group and Alliance of Civilizations (UNAOC) honour ten organisations from ten countries with the Intercultural Innovation Award.

Dubai. The BMW Group and the United Nations Alliance
of Civilizations (UNAOC) have bestowed ten organizations from ten
countries with the Intercultural Innovation Award (IIA) for their
outstanding social commitment. The award ceremony took place last
night at the Expo 2020 in Dubai, on the margins of the themed week on
Tolerance and Inclusivity, and the International Day of Tolerance.
“The Intercultural Innovation Award honours people and projects that
promote diversity, tolerance and inclusion in a particularly creative
way. These are the values that move us forward as a society and as a
company. We are convinced that progress requires cohesion – that is
what the BMW Group stands for. Together with UNAOC, we make a
meaningful contribution to respectful dialogue,” says Ms. Ilka
Horstmeier, Member of the Board of Management of BMW AG, Human
Resources and Labour Relations Director, and patron of the award. The
awards ceremony was also attended by Her Excellency Ms. Reem Ebrahim
Al Hashimy, Minister of State for International Cooperation of the
United Arab Emirates and Managing Director of the Expo 2020 Dubai Bureau.

“As the Intercultural Innovation Award celebrates its 10-year
anniversary, the United Nations Alliance of Civilizations (UNAOC) and
the BMW Group continue to collaborate to promote a more inclusive
global community by strengthening grassroots initiatives that are
deeply committed to fostering intercultural dialogue and
understanding. We count on continuing this ever-growing collaboration
between UNAOC and the private sector, which has shown to amplify and
strengthen the work of social innovators around the world. It is their
commitment and visionary thinking that have given the UNAOC-BMW Group
partnership such value and impact,” said Mr. Miguel Angel Moratinos,
High Representative for the United Nations Alliance of Civilizations (UNAOC).

Diversity and understanding – for strong civil societies worldwide.

The BMW Group and the United Nations Alliance of Civilizations
(UNAOC), through the Intercultural Innovation Award, have been
promoting intercultural understanding and strenthening civil societies
for the past ten years. This year, 1,100 organizations from 120
countries applied to the open call. With the support of an
Internationa Jury, ten organizations were selected, coming from ten
different countries: Brazil, Canada, Egypt, France, Germany, India,
Mexico, Nigeria, Sri Lanka and Switzerland. The awardees will each
receive financial support of 20,000 US Dollars. They will also receive
professional mentoring from the BMW Group, UNAOC and the consulting
firm Accenture. Among other things, the selected organizations will
benefit from business and strategic project support and become members
of the Intercultural Leaders network, which connects professionals and
specialists worldwide. Yesterday’s award ceremony was hosted by Mr.
Miguel Ángel Moratinos, the High Representative for UNAOC, and Ms.
Ilka Horstmeier, Member of the Board of Management of BMW AG, Human
Resources and Labour Relations Director, and patron of the award.

Since its inception, the Intercultural Innovation Award has been
conferred to 71 organizations, reaching more than five million people
worldwide with their projects. The BMW Group and the United Nations
Alliance of Civilizations have very recently agreed to continue their
successful partnership in the years to come.

The award winners (in alphabetical order):

Initiatives of Change International – International
Trust Building (Switzerland).
The International Trust Building
programme supports communities in times of conflict and social
upheaval, providing resources to address and overcome conflict issues.
For example, board games have been developed for young people in
Indonesia who are vulnerable to extremist groups. More information: https://interculturalinnovation.org/international-trustbuilding/

La Cana, Productos Con Causa – Knitting a Better
Future (Mexico).

La Cana is a non-profit organisation that promotes fair working
conditions and vocational training for women in prison. La Cana
enables these women to produce high-quality handmade products and earn
an income away from crime. More information: https://interculturalinnovation.org/knitting-a-better-future-la-cana/

Mediterranean Youth Foundation – Dialogue on the
Human Fraternity Document (Egypt).

This project is the world’s first inter-religious youth dialogue. It
uses workshops to empower youth to implement the concept of “human
fraternity” in their communities and counter hate speech, extremism
and intolerance. More information: https://interculturalinnovation.org/dialogue-on-the-human-fraternity-document/

MITTI Social Initiative Foundation – MITTI Café
Inclusion with Every Meal (India).

MITTI Café runs “inclusion cafés” staffed by people with
disabilities. By facilitating interaction, MITTI Café promotes
awareness of inclusion and provides a safe workplace for people with
disabilities. More information: https://interculturalinnovation.org/mitti-cafe-inclusion-with-every-meal/ 

 

Peacegeeks Society – Arrival Advisor (Canada).

Arrival Advisor provides refugees and migrants with reliable
information about the asylum application and immigration process in
Canada. The app provides newcomers with all the information they need.
Once downloaded, they can access all resources anonymously and
offline. More information: https://interculturalinnovation.org/arrival-advisor-peacegeeks-society/

Place Network – Emerging Leaders (France).

PLACE Network was launched in 2017 and offers a platform for
refugees, asylum seekers and migrants to make their success stories
visible and motivate them to actively participate in the social life
of their adopted country. The project highlights the cultural, social
and economic benefits of migration for society. More information: https://interculturalinnovation.org/emerging-leaders-place-network/

Politize! Civic Education Institute – Politize!
Ambassadors Programme: Promoting Civic Empowerment for All (Brazil).

Since 2018, the Politize! Ambassador Programme has been sharing
knowledge, training opportunities and education experiences with young
people who want to participate in the political life of their
communities. Civic education workshops train young people to become
leaders in politics and society. More information: https://interculturalinnovation.org/politize-ambassadors-program/

Spielen in der Stadt – Always Remember, Never Forget (Germany).

Always Remember, Never Forget is a joint project of Spielen in der
Stadt e.V. (Playing in the City) and the Munich Documentation Centre
for the History of National Socialism. Schoolchildren find new ways of
engaging with Munich’s National Socialist past through creative film,
dance theatre and performance formats. More information: https://interculturalinnovation.org/always-remember-never-forget/

Street Project Foundation – Creative Youth Boot Camp:
Art for Social Transformation (Nigeria).

The Creative Youth Boot Camp brings together young people from over
200 ethnic groups in Nigeria to get creative together. Performing arts
are used as a means to address and counteract social conflicts. The
young people’s stories become scripts for theatre performances and
radio play series that they produce together. More information: https://interculturalinnovation.org/creative-youth-booth-camp/

Strengthening Youth Leadership Collective – SMART
Advocates: For Effective Dialogue to Address Grassroots Conflicts (Sri Lanka).

The Youth Leadership Collective is a community of young people who
have been engaged in community development work across all ethnic and
religious lines in Sri Lanka since 2013. The SMART Advocates Programme
trains people to take action against hate comments and misinformation
on social media platforms. More information: https://interculturalinnovation.org/smart-advocates-sylc/

Please contact us directly if you have any questions:

Corporate communications

Milena Pighi, BMW Group Spokesperson Corporate Citizenship

Phone: +49-89-382-66563, Milena.PA.Pighi@bmw.de

Alessandro Girola, Programming Coordinator, UNAOC

Phone: +1 929 274-6217, Email: alessandrog@unops.org

Internet: www.press.bmwgroup.com/deutschland

Email: presse@bmwgroup.com

The BMW Group

The BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles with its BMW, MINI, Rolls-Royce and BMW
Motorrad brands, and a provider of premium financial and mobility
services. The BMW Group production network comprises 31 production and
assembly plants in 15 countries; the company has a global sales
network with representatives in over 140 countries.

The BMW Group achieved global sales of more than 2.3 million
automobiles and over 169,000 motorcycles in 2020. Earnings before tax
in the 2020 financial year amounted to EUR 5.222 billion and turnover
was EUR 98.990 billion. The company employed 120,726 people worldwide
as at 31 December 2020.

Long-term thinking and responsible action have always been at the
heart of the BMW Group’s economic success. The company set its course
for the future very early on and consistently places sustainability
and resource conservation at the centre of its approach – from the
supply chain and production right up to the end of the use phase of
all its products.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

The United Nations Alliance of Civilizations

The United Nations Alliance of Civilizations (UNAOC) is an initiative
of the UN Secretary-General, which aims to improve understanding and
cooperative relations among nations and peoples across cultures and
religions and help counter the forces that fuel polarization and extremism.

UNAOC was established in 2005, at the initiative of the Governments
of Spain and Turkey, under the auspices of the United Nations. In
January 2019, H.E. Mr. Miguel Ángel Moratinos assumed the position of
High Representative for UNAOC, succeeding H.E. Mr. Nassir Abdulaziz
Al-Nasser, who succeeded H.E. Mr. Jorge Sampaio.

UNAOC maintains a global network of partners, including states,
international and regional organizations, civil society groups,
foundations, and the private sector, to improve cross-cultural
relations between diverse nations and communities.

https://www.unaoc.org

Facebook: https://www.facebook.com/unaoc.org

Twitter: https://twitter.com/unaoc

Instagram: https://www.instagram.com/unaoc/

YouTube: https://www.youtube.com/user/unaocvideos   

LinkedIn: https://www.linkedin.com/company/unaoc/

Original Press Release

BMW Motorrad presents the ConnectedRide Cradle.

BMW:BMW Motorrad presents the ConnectedRide Cradle.

Munich. For riders who like to use their smartphone
for map navigation, BMW Motorrad now offers the ConnectedRide Cradle.

The ConnectedRide Cradle serves not only as a simple cradle for
comfortably using the smartphone as a satnav while riding. In addition
the navigation map and vehicle data such as lean angle, acceleration,
deceleration and much more can be displayed via the BMW Motorrad
Connected App using the Multi-Controller.

Thanks to individually adjustable side clamps, the ConnectedRide
Cradle is suitable for many different smartphone sizes and charges the
smartphone inductively according to the Qi standard with a maximum of
7.5 W or wired via a USB-C connection with a maximum of 7.5 W (1.5 A
at 5 V). An LED charging indicator (can be switched off) provides
information about the phone’s charging status.

For security, the ConnectedRide Cradle can be locked to the
motorcycle’s holder, if the holder supports this.

The ConnectedRide Cradle can also be used on older BMW Motorrad
models (e.g. BMW R 1200 GS K50) and fits all BMW Motorrad models
equipped with the optional equipment “Preparation for navigation
system (option 272)” – as well as models equipped with
Multi-Controller and the option of retrofitting the navigation
preparation via the BMW Motorrad workshop system (except R 1200 RT, R
1250 RT, K 1600 models). On older motorcycles without a TFT instrument
cluster, operation is possible via the control element of the
“Preparation for navigation unit SA 272”. The prerequisite
for displaying vehicle data is “On-board computer Pro (option
221)”.
The ConnectedRide Cradle cannot be used with the
Navigator 4-Button Mount Cradle.

In order to be able to fully use the functions described, the
BMW Motorrad Connected App version 4.0 or higher must be used. BMW
Motorrad recommends that you always install the latest updates to
ensure proper functioning.

A Bluetooth connection is required to enable the app to be
controlled via the motorcycle’s navigation preparation control
element. The smartphone must be equipped with Bluetooth Low Energy
version 4.2 at least in order to comply with the security requirements
(LE Secure Connections) for the connection. Smartphones with older
Bluetooth versions are therefore not supported.

Bluetooth pairing takes place within the BMW Motorrad Connected
App and is only required once during initial setup.

The following smartphones fit in the ConnectedRide Cradle:

  • All mobile phones with the following dimensions:
    Minimum
    130,1×65, 5×6.9mm; maximum 162.5×78,1×8.8mm. This includes the
    following mobile phones for example.
  • Apple: iPhone 7, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS,

    iPhone XS Max, iPhone XR, iPhone 11, iPhone 11
    Pro,
    iPhone 11 Pro Max, iPhone SE 2, iPhone 12, iPhone 12
    Mini,
    iPhone 12 Pro, iPhone 12 Pro Max, iPhone 13, iPhone 13
    Mini,
    iPhone 13 Pro, iPhone 13 Pro Max
  • Samsung: Galaxy A3, Galaxy A8, Galaxy A8 Plus, Galaxy A9,

    Galaxy S8, Galaxy S8 Plus, Galaxy S9, Galaxy S9 Plus, Galaxy
    S10, Galaxy S20, Galaxy S21 Ultra 5G (Tipp: Insertion into the
    ConnectedRide Cradle with the camera module at the bottom right),
    Galaxy S20 FE, Galaxy Note 8, Galaxy Note 9, Galaxy Note 10, Galaxy
    Note 10 Plus, Galaxy Note 20 Ultra
  • Huawei: P20, P30
  • Google: Pixel 2 XL
  • HTC: U11

    You will find press material on BMW motorcycles and BMW
    Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.

    In case of queries please contact:

    Dominik Schaidnagel, Communications BMW
    Motorrad
    Telephone: +49-151-601-50181, Dominik.Schaidnagel@bmw.de

    Tim Diehl-Thiele, Head of Communications BMW
    Motorrad
    Telephone: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de

    Jennifer Treiber-Ruckenbrod, Head of Communications MINI and
    BMW Motorrad
    Telephone: +49-151-601-35108,  Jennifer.Ruckenbrod@bmwgroup.com

    Internet: www.press.bmw.de
    E-mail: presse@bmw.de

    The BMW Group
    With its four brands BMW, MINI,
    Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
    premium manufacturer of automobiles and motorcycles and also
    provides premium financial and mobility services. The BMW Group
    production network comprises 31 production and assembly facilities
    in 15 countries; the company has a global sales network in more than
    140 countries.

    In 2020, the BMW Group sold over 2.3 million passenger
    vehicles and more than 169,000 motorcycles worldwide. The profit
    before tax in the financial year 2019 was € 7.118 billion on
    revenues amounting to € 104.210 billion. As of 31 December 2019, the
    BMW Group had a workforce of 126,016 employees.

    The success of the BMW Group has always been based on
    long-term thinking and responsible action. The company has therefore
    established ecological and social sustainability throughout the
    value chain, comprehensive product responsibility and a clear
    commitment to conserving resources as an integral part of its strategy.

    www.bmwgroup.com
    Facebook:
    http://www.facebook.com/BMWGroup
    Twitter:
    http://twitter.com/BMWGroup
    YouTube:
    http://www.youtube.com/BMWGroupView
    Instagram:
    https://www.instagram.com/bmwgroup
    LinkedIn: https://www.linkedin.com/company/bmw-group/

Original Press Release

The MINI Cooper – the synonym for driving fun for over 60 years.

BMW:The MINI Cooper – the synonym for driving fun for over 60 years.

Munich. For automotive fans with manual skills, the
premises in the London suburb of Surbiton must have been a paradise.
Scrap metal everywhere, car parts, tyres and a dedicated father
screwing on cars and bikes in a garage. And in the middle of it, a
certain John Cooper, who created the basis for an extraordinary career
as an engineer of racing cars right there immediately after the end of
the Second World War. To this day, his name is not only associated
with great successes in Formula One, but also with the particularly
sporty models of the MINI brand. It was thanks to John Cooper’s
commitment that a more powerful model variant of the revolutionary
small car came onto the market just two years after the classic Mini
was introduced in 1959. The Mini Cooper immediately impressed with its
spirited power delivery and high agility. Even 60 years later, the
names of the tradition-steeped British car manufacturer and the
legendary sports car engineer are remarkably often mentioned in the
same context when it comes to maximum driving fun with minimal
external dimensions.

The basis for this connection is the truly authentic sporting spirit.
In Great Britain, the desire to race reawakened soon after the end of
the war. All over the country, tracks were marked out and competitions
held. John Cooper had the talent and ambition to make his mark on this
scene. He was just 23 years old when he and his father Charles founded
the Cooper Car Company in 1946, which soon developed and built
successful Formula 3 and Formula 2 racing cars. The son’s inventive
spirit culminated in the construction of a new type of Formula 1
racing car in which the engine did not work in front of the driver, as
was customary at the time, but behind him. Cooper celebrated his first
victories with it in 1958. In 1959 and 1960, Jack Brabham even became
world champion on Cooper. And the revolutionary mid-engine principle
established itself permanently in Grand Prix racing. Cooper’s team
remained active in Formula 1 until the end of the 1960s. Among the
most famous pilots, besides Jack Brabham, were Sir Stirling Moss,
Bruce McLaren and Jochen Rindt.

While his groundbreaking Formula 1 racing cars have long been
history, John Cooper’s influence on the sporting driving experience in
production vehicles lives on until today. In this field, too, it all
began with a revolutionary design. While John Cooper was busy making
his mark on formula racing, engineer Alec Issigonis had developed a
new small car for the British Motor Corporation. With an exterior
length of just over three metres, the classic Mini offered an
astonishing amount of space for four passengers and their luggage.
Issigonis had arranged the engine transversely at the front, with the
gearbox directly below. Wheels positioned far out and short overhangs
did the rest. With its transversely positioned four-cylinder engine
and front-wheel drive, the classic Mini provided the basis for a
design for small and compact cars that was completely new at the time
and is still in use today.

The classic Mini started with an engine output of 34 hp, but it was
light and exhibited strikingly agile cornering performance thanks to
front-wheel drive, a wide track and a torsionally rigid body. While
Issigonis primarily had a low-priced and economical vehicle for
everyone in mind, John Cooper immediately recognised the sporting
potential of the classic Mini. The two ingenious engineers had already
met during joint racing activities, later also cultivated business
relations and developed an intimate friendship over time.
Nevertheless, it took a lot of persuasion to raise the sporting
temperament of the classic Mini. With the blessing of the BMC
management, John Cooper therefore initially had a small series of
1,000 vehicles built, whose modified engine, expanded in displacement
to just under 1.0 litres, generated 55 hp, which was enough for a top
speed of 135 km/h. Cooper also provided a closer-ratio gearbox, a
better-guided gear lever, disc brakes on the front wheels and wider
tyres. In addition, the roof was colour-contrasted and the interior
was two-tone. Thus, the first Mini Cooper came onto the market in
September 1961.

The reactions were euphoric and left only one wish unfulfilled: even
more power. Cooper and Issigonis, who had become convinced of the
sporting talent of the classic Mini, increased the engine capacity to
1071 cubic centimetres. This increased the output to 70 hp. The
chassis technology provided another important boost for the classic
Mini’s sporting career: Issigonis had also broken new ground in the
areas of steering and wheel suspension, thus laying the foundation for
the go-kart feeling that is still famous today. Homokinetic universal
joints reduced the influence of the drive on the steering, a subframe
to which the rear wheels were also attached improved directional
stability, a rubber suspension and small telescopic shock absorbers
ensured fine response and progressive spring action.

The Mini Cooper was immediately successful on racetracks and rally
tracks. It became a legend with its appearances at the Monte Carlo
Rally. In 1963, the Finn Rauno Aaltonen achieved the first class
victory. In addition to trophies, the Mini Cooper gained more and more
popularity year after year during its appearances. Its success in
competition with numerous much larger and more powerful rivals made it
a favourite with the public. The acclaimed highlights were the overall
victories achieved with the Mini Cooper S at the Monte Carlo Rally in
1964, 1965 and 1967. Only then did the rally career of the classic
Mini draw to a close.

On the road, the Mini Cooper thrilled its fans from 1961 to 1971,
during which time its model designation became synonymous with
passionate driving fun. The name John Cooper remained consistently
present among fans of the classic Mini. The tuning kits developed by
Cooper for Mini production vehicles met with great demand in the 1970s
and 1980s. In 1990, the Mini Cooper returned to the model range. The
1.3-litre four-cylinder engine with initially 61 hp now worked under
the short bonnet. Thus, fans once again conquered the hairpin bends
and serpentines of this world with an agile and sporty Mini Cooper.
This version with 63 hp was built until autumn 2000. The successor was
already ready for take-off at that time.

The takeover of the Rover Group by BMW at the beginning of 1994
opened up completely new perspectives for the MINI brand. At the
International Motor Show (IAA) in Frankfurt in 1997, the study of a
MINI Cooper was presented, which offered the prospect of a new edition
of the unique British small car. As a modern interpretation of the
traditional vehicle concept, it combined the classic values of its
predecessor with the requirements of a modern automobile on the
threshold of the 21st century. Thus, in 2001, the new MINI saw the
streetlight of the world.

The new MINI was bigger, chicer, more colourful and, of course,
technically up to date. And it also transferred the typical go-kart
feeling of the classic Mini into the modern era. At the same time, the
MINI produced in Oxford, England, presented itself as the first
premium vehicle in the small car segment. Unlike the classic one, the
MINI Cooper was now immediately part of the starting line-up. With a
maximum output of 85 kW/115 hp, it lived up to its name. Engine and
chassis design immediately formed a harmonious alliance for maximum
driving pleasure. The four-cylinder engine, once again mounted
transversely at the front, now had a displacement of 1.6 litres. Its
power enabled the MINI Cooper to sprint from standstill to 100 km/h in
9.2 seconds and to reach a top speed of 197 km/h. The high-quality
chassis technology of the MINI Cooper included McPherson struts on the
front axle, axle shafts of equal length and a multi-link rear axle
unique in the small car segment, disc brakes on all four wheels as
well as the DSC (Dynamic Stability Control) driving stability system.

The desire for even more power was also fulfilled with the modern
MINI. The 120 kW/163 hp MINI Cooper S followed as early as autumn 2001.

In November 2006, the new edition of the modern MINI was launched
with an evolutionary design development and a fundamental technical
overhaul. “From the Original to the Original”, the MINI’s
visual appearance, which has received the highest marks of approval,
was refined in numerous details, which in particular emphasised the
sporting virtues of the compact curve artist even more clearly. The
MINI Cooper with 88 kW/120 hp and the MINI Cooper S with 128 kW/175
hp, which were available at the time of their market launch,
immediately impressed with their enhanced performance and
significantly reduced fuel consumption and emissions. Two years later,
the sporty characteristics of a Mini Cooper could also be experienced
for the first time with a highly efficient diesel engine. In the MINI
Cooper D, 81 kW/110 hp, and in the Mini Cooper SD, which was
introduced shortly afterwards, 125 kW/170 hp provided a powerful drive.

When developing the modern MINI around the turn of the millennium,
Mike Cooper had already brought the know-how gathered in his family
into the project. John Cooper’s son was passionately committed to
particularly sporty versions of the MINI. In the following years, the
tradition-steeped connection became even closer. At the beginning of
2007, the BMW Group acquired the brand rights of John Cooper Garages.
As a result of this arrangement, the John Cooper Works brand has been
an official part of the MINI brand since 2008. Since then, the
extremely sporty John Cooper Works models have represented the maximum
power and performance that can be experienced in a MINI.

Even in the current model generation, the MINI Cooper is the epitome
of an extra portion of driving fun, which is now realised in a wide
variety of forms. With a three-cylinder petrol engine under the
bonnet, it now produces 100 kW/136 hp. In addition, the Cooper name is
anchored in the entire range of the current model programme. The
brand’s first all-electric model is called the MINI Cooper SE (power
consumption combined: 17.6 – 15.2 kWh/100 km according to WLTP; CO2
emissions combined: 0 g/km). Powered by a 135 kW/184 hp electric
motor, it combines sustainable mobility with characteristic driving
pleasure, expressive design and premium quality. On the other side of
the spectrum is the new MINI John Cooper Works GP (fuel consumption
combined: 7.3 l/100 km; CO2 emissions combined: 167 g/km according to
WLTP). It is powered by a 225 kW/306 hp four-cylinder turbo engine,
making it the fastest MINI ever registered for the road. Whether
locally emission-free in everyday urban traffic or with the
irrepressible urge to take to the racetrack: every MINI with the
Cooper name in the model designation carries the unique British
sporting spirit of an association that has existed for 60 years.

 

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product Communications MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Tel.: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 15 countries; the company has a global
sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax
in the financial year 2020 was € 5.222 billion on revenues amounting
to € 98.990 billion. As of 31 December 2020, the BMW Group had a
workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction,
from the supply chain through production to the end of the use phase
of all products.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup

Original Press Release

BMW Motorrad presents “The Great Getaway”.

BMW:

BMW Motorrad presents “The Great Getaway”.

Munich. Experience the beauty of nature for eight
days on the
“Big Boxer” motorbikes of the R 18 family,
enjoy the freedom of endless expanses, immerse yourself in the urban
jungle, sometimes discover the unexpected and leave the stress of
everyday life behind. In “The Great Getaway”, BMW Motorrad
will be offering the perfectly organised travel format for a perfect
time-out, arranged and carried out by BMW Motorrad partner Elephant Moto.

For the 2022 motorcycle season, three inspiring destinations
have been planned to provide riders with outstanding motorcycling
pleasure in heritage style: Costa Rica, Portugal and the USA. Each
tour includes eight days of riding on motorcycles from the R18 family,
a tour guide, hotel accommodation and meals, support vehicle and an
extensive social programme. In short: everything has been thought of.

The “Big Boxers” will be cruisng along rugged coasts,
through dense forests and past mountains and waterfalls. The
participants will get to know hidden places and exciting people,
indulge in local and international cuisine and recharge their
batteries for the next day in accommodation specially tailored to the tours.

With a maximum of twelve participants per tour, the 150 to 200
kilometre daily stages guarantee speedy progress on the road, great
fun together in the evening and an intensive shared experience on the
“Urban Day”, where the participants get to immerse
themselves in the melting pot of famous cities: San José in Costa
Rica, Lisbon in Portugal and Portland/Oregon in the USA.

New, intense impressions await the participants at every turn:
pulsating life, foreign scents, spectacular architecture, even the
soundscape is never the same. After all, every city has its own
rhythm. And you meet the people who make the city’s heartbeat. For
example, when visiting a handcrafter or a local market.

After dinner, the day ends in a variety of ways. For example,
with a whiskey tasting, cocktails “on the roof” or live
music, before everyone is back in the saddle the next morning:
“The Great Getaway – start your R 18, please!”  Eight days
of unforgettable riding pleasure combined with impressive experiences
await the participants.

The time slots for “The Great Getaway” are:

1.       Costa Rica, March 2022

2.       Portugal, April to June 2022

3.       USA, August to October 2022

Further information and bookings via www.thegreatgetaway.net.

You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.

In case of queries please contact:

Dominik Schaidnagel, Communications BMW Motorrad

Telephone: +49-151-601-50181, dominik.schaidnagel@bmw.de

Tim Diehl-Thiele, Head of Communications BMW Motorrad

Telephone: +49-151-601-57505, tim.diehl-thiele@bmw.de

Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad

Telephone: +49-151-601-35108, jennifer.ruckenbrod@bmwgroup.com

Internet: www.press.bmw.de
E-mail: presse@bmw.de

The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 15
countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion. As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
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Original Press Release

Farewell, MOTUL BMW M8 GTE: Final IMSA weekend at Road Atlanta ends with pole position and a podium.

BMW:Farewell, MOTUL BMW M8 GTE: Final IMSA weekend at Road Atlanta ends with pole position and a podium.

Road Atlanta. After two Rolex 24 victories in Daytona (USA)
and five IMSA series class wins, the farewell race of the MOTUL BMW
M8 GTE added the 26th podium finish and a pole position
to the history books. At Petit Le Mans, the final race of the season
in the IMSA WeatherTech SportsCar Championship at Road Atlanta
(USA), Jesse Krohn (FIN) put the #24 MOTUL BMW M8 GTE on pole
position in class and led the field into the last race of the GTLM
era. The race proved to be tougher than qualifying but shortly
before the end of the ten hours, Krohn and his BMW Team RLL
colleagues John Edwards (USA) and Augusto Farfus (BRA) took over P3
and could step on the GTLM podium one final time. The #25 sister car
and the Turner Motorsport BMW M6 GT3 had to retire due to race incidents.

 

On a special weekend for BMW M Motorsport, BMW of North America and
the IMSA series, the MOTUL BMW M8 GTE took its final bow from racing
as a pole-sitter and podium finisher. After a dominant performance by
Krohn in qualifying on Friday that was awarded with pole position in
GTLM class, both cars struggled to match their oppenents’ pace in the
last ever GTLM contest. BMW Team RLL kept fighting until the end and
was awarded with a late promotion to P3 in the race. Farfus had the
honour of finishing the last stint of the last race for the BMW M8 GTE.

The #25 MOTUL BMW M8 GTE made good progress from the P6 starting
position on the GTLM grid. Unfortunately, the car had to be retired
following an incident involving Connor De Phillippi (USA), leaving him
and his fellow drivers Bruno Spengler (CAN) and Philipp Eng (AUT)
disappointed. After the farewell of the BMW M8 GTE, BMW Team RLL now
sets sights towards its future in GTD Pro with the BMW M4 GT3 in 2022
and in the LMDh class with the BMW M LMDh in 2023.

Turner Motorsport had a disappointing final weekend of the IMSA
season with DNFs with the BMW M6 GT3 in GTD class as well as with both
BMW M4 GT4s in Friday’s IMSA Michelin Pilot Challenge season finale.

Special guests of BMW of North America at Petit Le Mans were Jochen
Neerpasch, founder of BMW Motorsport GmbH in 1972, and the current BMW
Junior Team drivers Dan Harper (GBR), Max Hesse (GER) and Neil
Verhagen (USA).

 

Quotes after the MOTUL Petit Le Mans:

 

Mike Krack (Head of BMW M Motorsport): “What a day!
Bidding farewell to the GTLM class, the BMW M8 GTE, the BMW M6 GT3,
added by a showrun with the BMW M4 GT3. Before that we confirmed BMW
Team RLL as our partner for the coming years in North America and
published first pictures as well as a name for our future BMW M LMDh
project. Thanks to everybody who put a lot of effort in the BMW M8
GTE. Podium and pole position in the final race are a nice conclusion.
Now we open a new chapter and look forward to the BMW M4 GT3, that
will do a test race next week in Sebring.”

 

John Edwards (BMW Team RLL, #24 MOTUL BMW M8 GTE, 3rd
place): 
“It was a bit of a surprising podium at the end but
it is really nice to sign off the BMW M8 GTE with a successful weekend
– qualifying on pole and finishing on the podium. We desparately
wanted to win that one after last year’s heart break when we were
leading in the last hour before being pushed off the track. But it is
a positive end to the era of the M8. Now we are looking forward to the
BMW M4 GT3 and hopefully we can celebrate of the same success with
that car.”

Jesse Krohn (BMW Team RLL, #24 MOTUL BMW M8 GTE,
3rd place): 
“Obviously, we wanted to finish the
season and the BMW M8 GTE programme with a win but today it just
wasn’t in the cards. We did all that we could but the Porsches were
just too fast and the Corvettes as well so this was basically the
maximum result that we could achieve. I am super happy for the team
that we got this. Obviously we wanted to win but that didn’t happen today.”

 

Augusto Farfus (BMW Team RLL, #24 MOTUL BMW M8 GTE, 3rd
place): 
“I was pleased to do the final stint in the M8 GTE. I
think we have to be proud of ourselves, we did what we could. It was
the maximum we could achieve. We brought to the end the result that
was possible today. We close a chapter but it is a long book. The BMW
M4 GT3 is just around the corner and we can’t wait to be back.”

 

Connor De Phillippi (BMW Team RLL, #25 MOTUL BMW M8 GTE,
DNF): 
“A tough race today. We were a bit out of strategy
trying to make up for some of the deficit we had in the pits. We were
pushing as hard as we could. Before the incident there were a few
prototypes behind me. I thought, one of them would be right behind me,
but he went into the pits. I left a bit too much space in the last
corner, got on the marbles and went off. I was just a passenger at
that point. Of course it’s very disappointing to end the M8 program
for our car on that note. I feel bad for the guys.”

Original Press Release