BMW Motorrad and Marshall announce strategic partnership.

BMW:BMW Motorrad and Marshall announce strategic partnership.

Munich. Riding a motorcycle while listening to music
– both fit well together, as they promise deep emotional experiences
and intense pleasure on two wheels. It is not for nothing that
generations of artists have dedicated their songs to the experience of
motorcycling. “Born to be Wild” is a notable example.

To ensure that beats and basses perfectly complement the ear
while riding, BMW Motorrad has long been engaged in intensive
development work on its sound systems. With its now agreed long-term
partnership with world-renowned British company Marshall
Amplification
, the innovation and quality of BMW Motorrad
sound systems are set to reach new heights.

For 60 years, Marshall, originally from Hanwell, London, now
based in Bletchley, Milton Keynes (UK), have produced legendary guitar
amplifiers used by the world’s best musicians. Since 2012 they have
expanded their audio quality into award winning headphones and active
speakers designed for music lovers.

The legendary Marshall spirit and the development power of BMW
Motorrad will in future be reflected in new innovative products for
motorcycles and music, especially in the BMW Motorrad Heritage segment.

BMW Motorrad will present the first new products resulting from
this strategic partnership very soon. Stay tuned to find out more
about this on 29 July 2021.


You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.

In case of queries please contact:


Dominik Schaidnagel, BMW Motorrad Communications

Tel.: +49-89-382-50181, Dominik.Schaidnagel@bmw.de

Tim Diehl-Thiele, Head of Communications BMW Motorrad

Tel.: +49-89-382-57505, Tim.Diehl-Thiele@bmw.de

Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad

Tel.: +49-89-382-35108, Jennifer.Ruckenbrod@bmwgroup.de


Internet: www.press.bmw.de

E-mail: presse@bmw.de

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorbikes and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorbikes worldwide. The profit before tax in
the financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.

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Original Press Release