The MINI Convertible: the future is ready for it.

BMW:The MINI Convertible: the future is ready for it.

Munich. Electrification, the conquest of new target
groups and a consistent customer orientation are at the heart of the
realignment with which the British premium brand MINI is setting the
course for its future model range. Following the announcement of a new
generation of the brand’s purely electric small cars, another decision
has now been made: The success story of the MINI Convertible will be
continued. The development of a successor to the only open-top
four-seater in the premium small car segment is a done deal. The new
model is scheduled to be unveiled in 2025. “The MINI Convertible
has a large and particularly loyal fan base. This is also shown by the
great demand for the latest, freshly updated model,” says Bernd
Körber, Head of the MINI brand. “We are therefore firmly
convinced of the success of this vehicle concept for the future.”

With the new edition of the MINI Convertible launched a few weeks
ago, the brand’s typical open-air driving pleasure has gained even
more appeal. The clear and reduced design expresses the vehicle’s
extravagant charisma more intensively than ever – especially with the
body paint in the new Zesty Yellow variant available exclusively for
the MINI Convertible. In addition, the unmistakable design features of
the open-top MINI are showcased particularly effectively. The
hexagonal radiator grille is larger than ever, the standard LED
headlights have been redesigned as have the Side Scuttles, the black
wheel arch surrounds have been given new contours, and the rear lights
in the striking Union Jack design are now standard equipment

With its fresh look, new standard and optional equipment and
innovative operating system, the MINI Convertible continues a success
story that began some three decades ago. After the prototype at the
British Motor Show in Birmingham in 1992 had already caused
enthusiastic reactions from the public, a convertible version was
added to the classic Mini for the first time. And even after the
relaunch of the brand, fans did not have to do without open-top
driving fun in typical MINI style. Since 2004, the combination of
go-kart feeling and open-air fun has thrilled discerning target groups
all over the world. At times, MINI’s open-top four-seater was the
best-selling convertible in the world.

The current MINI Convertible is not only the original in its vehicle
class, but also a true one-off as the only open-top model in the
premium small car segment. Three equally powerful and efficient
engines with MINI TwinPower Turbo technology ensure driving pleasure
made to measure. The MINI John Cooper Works Convertible (fuel
consumption combined: 7.4 – 7.1 l/100 km according to WLTP, 7.4 – 7.1
l/100 km according to NEDC; CO2 emissions combined: 167 – 161 g/km
according to WLTP, 169 – 163 g/km according to NEDC), with its 170
kW/231 hp engine, makes the wind blow even more powerfully.

The MINI Convertible enjoys particularly great popularity in the
German car market, followed by the USA and Great Britain. Especially
in these countries, but also in many other regions around the globe,
the news of the planned continuation of the model history is likely to
cause a sensation. “Last year, almost one in five MINI customers
in Germany opted for open-top driving fun,” said Bernd Körber.
“This demonstrates the great enthusiasm of the MINI community for
a vehicle concept like this in the future.”

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product
Communication MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communication MINI
Tel.:
+49-89-382-23662
E-mail: andreas.lampka@mini.com

Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com

Fuel consumption, CO2 emission figures and power consumption were
measured using the methods required according to Regulation VO (EC)
2007/715 as amended. They refer to vehicles on the automotive market
in Germany. For ranges, the NEDC figures take into account
differences in the selected wheel and tyre size, while the WLTP
figures take into account the effects of any optional equipment.

All figures are already calculated on the basis of the new WLTP
test cycle. NEDC values listed have been calculated back to the NEDC
measurement procedure where applicable. WLTP values are used as a
basis for the definition of taxes and other vehicle-related levies
that are (also) based on CO2 emissions and, where applicable, for
the purposes of vehicle-specific subsidies. Further information on
the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp can be found.

For further details of the official fuel consumption figures and
official specific CO2 emissions of new cars, please refer to the
“Manual on the fuel consumption, CO2 emissions and power consumption
of new cars”, available at sales outlets, from Deutsche Automobil
Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.

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Original Press Release