BMW Group awarded for international cultural initiatives. Corporate Art Award® 2018 goes to BMW Group Cultural Engagement in a ceremony hosted within the European Parliament.

BMW:BMW Group awarded for international cultural initiatives. Corporate Art Award® 2018 goes to BMW Group Cultural Engagement in a ceremony hosted within the European Parliament.

Brussels. On Wednesday, November 28, 2018, the BMW
Group Cultural Engagement was awarded with the prestigious Corporate
Art Award® for their “long-term engagement in hundreds of
cultural initiatives worldwide
“.

The 2018 edition of the “Art Patrons of the XXI Century”
program took place at the European Parliament in Brussels within the
celebrations of the European Year of Cultural Heritage. The “Art
Patrons of the XXI Century” awards recognizes institutions,
corporations and private investors who actively contribute to the
development of the arts and the society.

Maximilian Schöberl, Executive Vice President, BMW
Group: “We are all honored and delighted to receive the Corporate
Art Award 2018. The award acknowledges our sustainable and long-term
cultural engagement. Together with the arts, we will explore new
cooperations in the fields of technology and digitalization. Our
cultural commitment is not about mere budgetary transactions as seen
in traditional sponsorship, but rather about collaborative
interactions based on curiosity, a shared interest and mutual appreciation.”

Thomas Girst, head of cultural engagement, BMW Group:
“Corporate Citizenship is a guiding principle of a company’s
value system. What can we return to a society which enables our
business success? The Corporate Art Award also honors our know-how and
network which we are encouraged to bring to the table every time we
are engaging in a dialogue with artists or cultural institutions for
the past 50 years.”

About BMW Group Cultural Engagement

For almost 50 years now, the BMW Group has initiated and engaged in
over 100 cultural cooperations worldwide. The company places the main
focus of its long-term commitment on contemporary and modern art,
classical music and jazz as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich,
Moscow and London, the company also partners with leading museums and
art fairs as well as orchestras and opera houses around the world. The
BMW Group takes absolute creative freedom in all its cultural
activities – as this initiative is as essential for producing
groundbreaking artistic work as it is for major innovations in a
successful business.

The Corporate Art Awards®

The Corporate Art Awards®, part of the “Art Patrons of the XXI
Century” program, were developed in 2016 by pptArt® in
collaboration with LUISS Business School. The awards aim to enforce
visibility, recognition and reputation for the best practices in the
collaboration between the corporate world and the art world. The 2016
and 2017 editions were organized under the patronage of the Italian
Presidency of the Republic and the Italian Ministry of Culture. The
awards ceremonies took place at the presence of Sergio Mattarella, the
Italian President of the Republic, and Dario Franceschini, former
Minister of Culture. The past editions saw the participation of over
200 companies institutions from 28 countries in 4 continents. Over 80
companies have participated for the 2018 edition of the Corporate Art
Awards®. More information is available at the following link: www.pptart.net/2018-participants

Original Press Release