BMW becomes Worldwide Partner of The Ryder Cup.

BMW:BMW becomes Worldwide Partner of The Ryder Cup.

  • BMW and PGA of America sign Ryder Cup partnership, while BMW
    and Ryder Cup Europe extend partnership until 2022.
  • BMW will be Worldwide Partner at the next two Ryder Cups in
    Whistling Straits (USA, 2020) and Rome (Italy, 2022).
  • BMW continues long-term partnership with the European Tour.
  • BMW PGA Championship (London) and BMW International Open
    (Munich) confirmed until 2022.
  • BMW Championship (PGA TOUR) to be held in August 2019 at
    Medinah Country Club (USA).

Munich. The commitment of BMW to the game of golf worldwide
has been further strengthened with today’s announcement that the
company is to become the Worldwide Partner of The Ryder Cup for the
matches between the United States and Europe at Whistling Straits in
2020 and in Rome in 2022. The enhanced partnership is a natural
progression for BMW, whose connection with The Ryder Cup dates back
to 2006. The premium car manufacturer is also pleased to announce
the extension of the partnership with the European Tour until 2022,
while continuing as the title sponsor of the prestigious BMW PGA
Championship at Wentworth and the promoter of the BMW International
Open in Munich.

“We are delighted to join forces with the PGA of America and Ryder
Cup Europe in a shared mission to drive golf’s top international event
to even greater heights,” said Bernhard Kuhnt, President and CEO of
BMW of North America. “As a supporter of golf globally for the past 30
years, golf remains the perfect platform for our brand to engage our
network of owners, dealers and golf fans across the world.”

The BMW links with the Ryder Cup began in 2006 when it was the
Official Car Partner at the K Club in Ireland. The company has since
had a presence at each Ryder Cup match, both in Europe and the United
States, and took a leading role as an Official Partner at Celtic Manor
(Wales) in 2010, Gleneagles (Scotland) in 2014, and Le Golf National
(France) this year. Now BMW is to extend its influence on both sides
of the Atlantic.

“Backed by more than a century of exceptional performance, BMW’s
history of technological advances and high standards make it one of
the most respected companies in the world and a perfect partner for
the Ryder Cup,” said Seth Waugh, Chief Executive Officer of the PGA of
America. “BMW’s connection to golf and our global spectator base
establishes a partnership that will elevate the global nature of the
Ryder Cup.”

“Like The Ryder Cup, BMW is a global brand so we are delighted to
extend our long-standing partnership,” said Guy Kinnings, European
Ryder Cup Director. “BMW has been an important part of the Ryder Cup’s
growth and success over the past 12 years, so we are extremely pleased
this will continue not only in Italy in 2022, but also when we travel
to United States in 2020.”

BMW has also reconfirmed its commitment to the European Tour until
2022 by renewing its status as an Official Partner, and has guaranteed
continued support for the BMW PGA Championship and the BMW
International Open over the same period of time.

“We could not be happier than to have BMW as our Official Partner for
another four years,” said Keith Pelley, the Chief Executive of the
European Tour. “They have shown fantastic commitment to the European
Tour for 30 years and have always had the best interests of the game
at heart. It is why tournaments such as the BMW PGA Championship and
the BMW International Open are so highly regarded by players and fans
alike. Everything BMW does represents class and quality and we are
delighted to be associated with them. We hope our partnership
continues for many years to come.”

In 2019, BMW also continues the title sponsorship of the BMW
Championship in the United States. The revised PGA TOUR calendar sees
the FedExCup Playoffs brought forward to August, with the BMW
Championship to be played from 15th to 18th August next year. The
venue for the penultimate Playoff tournament is “Course Three” at
Medinah Country Club (Chicago) – the same course that provided the
backdrop to the 2012 Ryder Cup and the “Miracle of Medinah”.

The prestigious BMW PGA Championship is moving to autumn. The
Wentworth Club, on the outskirts of London, will host “The Players’
Flagship” from 19th to 22nd September in 2019. The date for the BMW
International Open remains unchanged; Golfclub München Eichenried will
welcome the European Tour stars to the 31st staging of the iconic
German tournament from 18th to 23rd June.

The 2019 BMW Golfsport year will kick off with the World Final of the
BMW Golf Cup International. The national winners of the world’s
largest international tournament series for amateurs will be invited
to Cabo San Lucas, a resort on the southern tip of Mexico’s Baja
California peninsula, from 18th to 23rd March

Original Press Release