BMW:Electromobility and the future of the MINI model range.
Munich. The British premium automobile manufacturer
MINI is driving forward with the realignment of its model range, with
a clear focus on drivetrain technologies, vehicle segments and
services of the future.
At the centre of this realignment is the expansion of
electromobility, enhanced commitment in the crossover and premium
compact segments and strengthening of the market position in China.
“MINI was always the answer to very special challenges relating to
individual mobility. And the willingness to reinvent the status quo
continues to shape the brand to this day,” commented Bernd Körber,
Head of MINI. “Alongside electromobility, harnessing new target groups
and sales markets will be crucially important for the future of MINI.”
20 years have now passed since the premiere of the second MINI
generation after the relaunch of the traditional British heritage
brand. Since then around four million vehicles of the brand have been
produced at the MINI plant in Oxford and delivered to more than 100
countries all over the world. Customer needs and wishes have defined
the development of the MINI model range over the past two decades. In
2015, the new MINI Clubman spearheaded the successful move into the
premium compact segment and two years later this was continued with
the new MINI Countryman. Around 40 percent of all the brand’s vehicles
sold across the world are in this vehicle class. In addition, the MINI
range is now broader than ever before. Currently, the extreme sport
John Cooper Works models make up around five percent of total sales
for the MINI brand, whilst the electrified models are steadily gaining
The fun of driving combined with efficiency are deeply rooted within
the tradition of the British brand and define the core of MINI. The
classic Mini, introduced 61 years ago, was not only characterized by
revolutionary space economy, but also by an economic drive with
sporting potential. The second generation of MINI, introduced in 2000,
optimised the relationship between fun driving and fuel consumption,
including the introduction of diesel engines. In 2008, MINI was a
trailblazer for electromobility in the BMW Group. The MINI E was
produced in a small series and used in a field trial to gather
important insights into the use of an all-electric car in everyday traffic.
Now, emission-free mobility has been firmly established in the model
range and in the MINI community. With the MINI Countryman Plug-in
Hybrid alone, (combined fuel consumption: 2.0 – 1.7 l/100 km; combined
electricity consumption: 14.0 – 13.1 kWh/100 km; combined
CO2 emissions: 45 – 40 g/km), vehicles with electrified
drive accounted for five percent of the brand’s total sales in 2019.
Following the launch of the MINI Electric (combined fuel consumption:
0.0 l/100 km; combined electricity consumption: 16.8 – 14.8 kWh/
100 km; combined CO2 emissions: 0 g/km), this rate has
doubled to ten percent of all new registrations for the brand.
Highly efficient combustion engines and additional electric
from MINI facilitate the “Power of Choice”.
In future, MINI will enable customers all over the world to have
emission-free driving with a completely electrified model family. At
the same time, MINI will still offer highly efficient petrol and
diesel engines, which continue be an ideal solution for target groups
and regions whose mobility needs are not yet me by all-electric vehicles.
“With the two pillars of our drivetrain strategy, we are pursuing the
Power of Choice approach to meet the needs of our customers around the
world,” says Bernd Körber. “This will create the conditions
for further growth and actively shape the transformation of mobility.”
The future core portfolio of all-electric vehicles will include the
MINI 3-Door Hatch, a new crossover model in the small-car segment and
a compact crossover model. The brand’s small-car models and a
crossover model in the compact segment will be available to choose
from with conventional internal combustion engines.
New MINI models in the crossover and premium compact segment.
To further benefit from the worldwide growth in the crossover market,
MINI is focusing on an expansion of the product range in this vehicle
segment which is specifically geared towards customer requirements.
The successful MINI Countryman will be joined by another crossover
model for the small-car segment, which will be supplied exclusively
with an all-electric drive. In addition, the next generation of MINI
Countryman will be available with both combustion engines and an
electrified drivetrain, meeting the different requirements of
customers all over the world.
The ongoing development of the MINI product range provides the
opportunity to meet the increased demands of many customers in terms
of space and versatility, with an additional model for the premium
compact segment. The principle of creative use of space that is
implemented in every MINI will be preserved. Irrespective of its
concept, its vehicle class or drive type, every new model of the brand
will continue to be a typical MINI, with a maximum of interior space,
exciting drive and individuality, achieved on the smallest footprint
amongst its competitors.
“It is part of our responsibility to the brand and the community to
preserve the unique character of MINI and develop the portfolio
according to our brand values,” says Bernd Körber. “That is why
every new model from our brand in future will be unmistakably a MINI.”
Increased commitment to the automotive market in China.
The world’s largest automotive market in China continues to grow
dynamically and will become even more important for MINI in future.
Currently, around ten percent of all new vehicles produced for the
brand are delivered to customers in China. To share in the positive
development of the market and sell a significantly higher number of
vehicles in China, MINI will soon change its status as an import
brand, to a locally producing automotive supplier.
Based on a new vehicle architecture, developed from the ground up for
pure e-mobility, battery-electric vehicles will be produced in China
from 2023, in cooperation with the local manufacturer Great Wall
Motor. This venture will enable MINI to meet the rising demand for
emission-free driving both in China and in the other global markets.
Cooperation with the Chinese partner will be based on a clearly
defined principle: Production follows the market. With locally
manufactured vehicles MINI will serve the growing Chinese automotive
market whilst maintaining stable production at other locations.
In case of queries, please contact:
Matthias Bode, Spokesperson Communication MINI
Andreas Lampka, Head of Communication MINI
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and
more than 175,000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion. As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Fuel consumption, CO2 emission figures and power consumption were
measured using the methods required according to Regulation VO (EC)
2007/715 as amended. The figures are calculated using a vehicle
fitted with basic equipment in Germany, the ranges stated take into
account differences in selected wheel and tyre sizes as well as the
optional equipment. They may change during configuration.
The figures have already been calculated based on the new WLTP
test cycle and adapted to NEDC for comparison purposes. In these
vehicles, different figures than those published here may apply for
the assessment of taxes and other vehicle-related duties which are
(also) based on CO2 emissions.
For further details of the official fuel consumption figures and
official specific CO2 emissions of new cars, please refer to the
“Manual on the fuel consumption, CO2 emissions and power consumption
of new cars”, available at sales outlets, from Deutsche Automobil
Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.
Original Press Release