BMW:BMW and new joint venture Critical TechWorks at Web Summit 2018 in Lisbon.
Munich/Lisbon. After the considerable success of last
year’s event, BMW will once again partner with the Web Summit in
Portugal this year. From 5-8 November 2018, the focus will not only be
on showcasing the latest technologies and products: Professionals and
high-potentials from the IT field will also have the opportunity for
one-on-one conversations with employees from Critical TechWorks, a
joint venture between the BMW Group and CRITICAL Software. Under the
motto #yournewjob, they will have the chance to get to know the
company better and apply for one of many exciting new jobs. At its
stand in the Altice Arena BMW will also be presenting the new BMW 3
Series Sedan with the BMW Intelligent Personal Assistant, which
recently had its world premiere at the Paris Motor Show. Another item
on the agenda will be the keynote speech of Christoph Grote, Senior
Vice-President BMW Group Electronics, on the Auto/Tech & TalkRobot
Stage on Thursday, 8 November at 2 pm.
#yournewjob: Critical TechWorks seeks fresh talents.
For BMW and Critical TechWorks, the Web Summit 2018 is not just
about digital innovation and technology, but also recruitment. The
Lisbon and Porto-based joint venture already employs around 200
people. That figure is set to more than double by next year, with a
workforce of up to 500 by the end of 2019. Interested applicants are
encouraged to talk to Critical TechWorks employees directly on the
stand and learn more about different areas of activity: They may even
go home with an attractive job offer. Candidates who impress with
their skills in the coding contest will be offered an on-the-spot job
interview, held on the exhibition grounds in a BMW X2. Applications
are especially welcomed from professionals who can, amongst others,
enhance the team as a “Data Mastermind”, “UX Design
Alchemist”, “C++ Guru” or “Java Full Stack Hero”.
#yoursummit: BMW and Critical TechWorks as part of the
The joint stand serves as a central meeting
point for interested visitors. A large number of online services,
information about the conference programme and activities relating to
the 2018 Summit are available under the hashtag #yoursummit. This also
includes test drives in the all-electric BMW i3 (combined fuel
consumption: 0.0 l/100 km; combined power consumption: 13.6 – 13.1
kWh/100 km; combined CO2 emissions: 0 g/km), as well as a specially
compiled entertainment and information programme with talks on current
developments in the automotive industry and the field of
digitalisation – for example, with journalist Jonathan Openshaw and
blogger Sam Fane.
Innovations live: new BMW 3 Series Sedan and BMW Intelligent
BMW will demonstrate its leading
role in the field of digital services and connectivity at the Web
Summit 2018 with the new BMW 3 Series. The centrepiece of the
seventh-generation sports sedan is the new digital BMW Operating
System 7.0 display and control concept. With content that can be
personalised and individually selected, this focuses more than ever on
the driver for optimised multimodal operation.
The BMW Intelligent Personal Assistant opens up totally new
possibilities for interaction between driver and vehicle. The adaptive
digital companion can easily be activated by saying “Hey
BMW”. Familiar with all vehicle functions, it is able to explain
them (“How does the High-Beam Assistant work?”) and operate
them as required (“Hey BMW, I’m cold” will turn on the air
conditioning, for example). It can also answer questions about the
current vehicle status (“Hey BMW, are the oil levels OK?”).
The BMW Intelligent Personal Assistant applies patterns and habits in
the appropriate context – for example, it can turn on the seat heating
in the morning on the way to work or recognise frequent destinations
(“Take me home”). Its capabilities improve with every
interaction. One unique feature other digital assistants do not offer
is the option of giving the digital companion a name.
In his keynote speech (Thursday 8 November, 2.00 p.m., Auto/Tech
& TalkRobot Stage), Christoph Grote, Senior Vice President BMW
Group Electronics, will show how new connected car technologies are
changing the relationship between people and the vehicles they drive.
Vehicles are becoming more and more digital, connected and
intelligent, and can be personalised to an ever greater degree. This
increases the functionality and, at the same time, the complexity of
vehicles as a whole. In order for technology to fulfil the desires and
needs of people in the best possible way, it is necessary to make new
functions simple to operate. The key is to design technology to be
intelligent, predictive, adaptive, intuitive and always centred on people.
Over 70,000 visitors are expected to attend the Web Summit 2018, one
of the world’s biggest technology conferences. Over the four-day
event, more than 1,200 speakers will explore various aspects of
digitalisation, provide information on new IT developments and discuss
the implications of technological progress on society in the present
and in the future.
Media inquiries: We are happy to set up individual interviews with
our experts on the subjects of Critical TechWorks, vehicle electronics
and IT. Please contact Michael Ortmeier to make arrangements.