Welcome to M Town: BMW Welt opens a new permanent exhibition space.

BMW:Welcome to M Town: BMW Welt opens a new permanent exhibition space.

  • When dreams become reality: BMW Welt, in cooperation with
    BMW M GmbH, now brings the M Town virtual world to Munich.
  • Experience the BMW M brand in new splendour.
  • Selfie spot for unforgettable memories from M Town.
  • The vehicles on exhibit are changed regularly to highlight
    the dynamics and diversity of BMW M.

Munich. From 28 August 2019 visitors and automobile
enthusiasts can experience a new permanent exhibition space at BMW
Welt. Now it’s official: “Welcome to M Town!”, the new home of the BMW
M brand. The innovative design concept is based on the marketing
campaign with the same name. M Town, the digital and social
communication platform, is the virtual dream city and home to all
motorsports enthusiasts and fans of the BMW Group brand specialising
in high-performance sports cars. The dynamic rhythm of M Town pulsates
wherever you find passion for high-performance automobiles. Now you
can also feel it at BMW Welt. The new space creates an extraordinary
experience for visitors thanks to the unique combination of
sophisticated design and state-of-the-art technology. “BMW Welt is
more than just a home for individual BMW Group vehicles. We want to
keep thrilling our fans and visitors with innovative and architectural
highlights. The new BMW exhibition space now turns M Town into
reality”, says Helmut Käs, Director of BMW Welt.

The new home for the most powerful letter in the world.

The new BMW M exhibition space is dedicated entirely to the most
powerful letter in the world. Automobile fans with a passion for
motorsports and design can discover the M Town way of life in a
virtual town showcased with spectacular videos on bmw-m.com. Here
everything focuses on the high-performance sports cars by BMW M GmbH
and fascinating everyday driving experiences. An illuminated graphic
display of M Town, which disappears into the distance perspectively on
a large LED Screen, points the way to the virtual dream city. The
elegant ceiling illumination made up of shining black and dynamically
shaped jets, reflects the dynamic character of the vehicles on
display. At the “Selfie Point” visitors can share their experience on
social media and record their impressions under the motto “I finally
found M Town at BMW Welt”. “M Town now also
finds a very special home at BMW Welt. The newly designed exhibition
space invites every car enthusiast to become a citizen of M Town for a
short time”, says Markus Flasch, Director of BMW M GmbH.

The new exhibition space opens with the
BMW X3 M Competition (fuel consumption combined: 10.5 l/ 100km; CO2
emissions combined: 239 g/km) in Donington Grey metallic and the BMW
X4 M Competition (fuel consumption combined: 10.5 l/ 100km; CO2
emissions combined: 239 g/km) in Toronto Red metallic, which both
combine the spirit of adventure with the exclusive high-performance
claim of BMW M. Both cars are accompanied by the BMW M4 Convertible
(fuel consumption combined: 10.2 l (9.5 l)/ 100km; CO2 emissions
combined: 232 g (217 g)/km) in Individual Frozen Dark Blue II metallic
and the BMW M5 Competition (fuel consumption combined: 10.6-10.5 l/
100km; CO2 emissions combined: 241-238 g/km) in in Snapper Rocks Blue metallic.

The data at a glance:

“M Town” exhibition space:

When:              From 28 August 2019

Where:             BMW Welt

Admission:     free of charge

The figures in brackets refer to the
vehicle with seven-speed M double-clutch transmission with Drivelogic.

The figures for fuel consumption, CO2 emissions and power
consumption are calculated based on the measurement methods
stipulated in the current version of Regulation (EU) 2007/715.

The figures are calculated using a vehicle fitted with basic
equipment in Germany, the ranges stated take into account
differences in selected wheel and tyre sizes as well as the
optional equipment. They may change during configuration. The
figures have already been calculated based on the new WLTP
test cycle and adapted to NEDC for comparison purposes. In
these vehicles, different figures than those published here
may apply for the assessment of taxes and other
vehicle-related duties which are (also) based on CO2 emissions.

For further details of the official fuel consumption figures
and official specific CO2 emissions of new cars, please refer
to the “Manual on fuel consumption, CO2 emissions and
power consumption of new cars”, available free of charge
at all sales outlets, from Deutsche Automobil Treuhand GmbH
(DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen
and at https://www.dat.de/co2/.

BMW X3 M Competition (fuel consumption combined: 10.5
l/ 100km; CO2 emissions combined: 239 g/km)

BMW X4 M Competition (fuel consumption combined: 10.5
l/ 100km; CO2 emissions combined: 239 g/km)

BMW M4 Convertible (fuel consumption combined: 10.2 l
(9.5 l)/ 100km; CO2 emissions combined: 232 g (217 g)/km)

BMW M5 Competition (fuel consumption combined:
10.6-10.5 l/ 100km; CO2 emissions combined: 241-238 g/km)

Original Press Release