Focus on production: BMW Motorsport to call time on its Formula E involvement after Season 7.

BMW:Focus on production: BMW Motorsport to call time on its Formula E involvement after Season 7.

Munich. After seven successful years, BMW Group will end its
involvement in the ABB FIA Formula E World Championship at the end
of the coming season. As a partner from the word go, BMW has
consistently supported the Formula E project and been instrumental
in the series’ success story. BMW has enjoyed victories and podiums
with the BMW i Andretti Motorsport team. BMW Group has always used
Formula E as a tech lab for production.

The same engineers who develop the drivetrains for electric
production vehicles are also responsible for the drivetrains in the
race cars. Examples of the successful transfer of technology between
the Formula E project and production development include new findings
regarding energy management and energy efficiency, the transfer of
software for power electronics from racing to production, and an
improvement in the power density of the e-motors.  

When it comes to the development of e-drivetrains, BMW Group has
essentially exhausted the opportunities for this form of technology
transfer in the competitive environment of Formula E.

Furthermore, the strategic focus of BMW Group is shifting within the
field of e-mobility. In the future, greater emphasis will be placed on
the comprehensive scaling of the offering and global production. BMW
Group plans to have put one million electric vehicles on the roads by
the end of 2021. The goal is to increase this figure to seven million
by 2030, of which two-thirds will be fully-electric.

Since entering a works team in Season 5, BMW i Andretti Motorsport
has claimed four victories, four pole positions and nine podiums in
its 24 races so far. In the coming season, the team will do everything
it can to achieve as much sporting success on the track as possible
with the BMW iFE.21 and drivers Maximilian Günther (GER) and Jake
Dennis (GBR).

Original Press Release

Video explanation: What is sim racing?

BMW:Video explanation: What is sim racing?

Munich. On 5th December, BMW Motorsport SIM Racing
will introduce themselves at BMW SIM Live, which will be held
exclusively via livestream due to the pandemic. By way of
introduction, BMW Motorsport produced a video that imparts basic
info on the rapidly growing sector of sim racing. The short clip
also explains BMW Motorsport’s current involvement in digital racing.

 

“We identified sim racing as an exciting field of activity for us
early on and established it as a permanent pillar in our motorsport
programme. The rapid development this past year confirms that we were
right,” said Rudolf Dittrich, Head of BMW Motorsport SIM Racing. “Sim
racing is becoming more and more professional and is establishing
itself as a standalone racing discipline. It also offers a new,
affordable way to get involved in racing and reaches new target
groups. We’re using the freedom in this dynamic environment for
intensive technology transfer and are creating many synergies between
digital and real-world racing.”

BMW Motorsport added sim racing to its racing programme as a
standalone, equal pillar in 2020 and, in close collaboration with the
rapidly growing sim racing community, helped raise the industry to an
even more professional level. Working closely with the simulation
platforms iRacing and rFactor 2, BMW Motorsport integrated racing cars
such as the BMW M8 GTE, the BMW M4 GT4 and the BMW M2 CS Racing into
the simulations as realistically as possible. The best sim racers in
the world went head to head in these digital versions of the cars
during the course of the season, in the BMW one-brand BMW SIM 120 Cup
and BMW SIM M2 CS Racing Cup.

BMW SIM Live on 5th December 2020.

BMW SIM Live 2020, which will be broadcast from 4.00 PM CET on
5th December via a livestream on the BMW Motorsport and BMW
Esports channels, will include the final races in the BMW SIM 120 Cup
and the BMW SIM M2 CS Racing Cup. When the season’s race winners come
together they will be competing for a total prize fund in excess of
25,000 euros.

BMW Motorsport SIM Racing will use the event framework to present its
extensive programme for the upcoming season. This will be expanded
significantly in many areas, to do justice to the momentum of the
rapidly emerging digital racing sector. Plans include the one-make cup
competitions, hardware developments and collaborations. BMW Motorsport
SIM Racing will present several spectacular world premieres in these
areas at BMW SIM Live 2020.

Link to live stream:
https://b.mw/sim_live
.

Original Press Release

MINI develops concepts for electric John Cooper Works models.

BMW:MINI develops concepts for electric John Cooper Works models.

Munich. The evolution of
the MINI model range is focused on the ongoing expansion of electric
mobility and offering new opportunities to experience the brand’s
hallmark driving enjoyment – which also opens up new possibilities for
the John Cooper Works brand. Future MINI vehicle architectures mean
that extreme performance and genuine driving enjoyment will also be
available with electric drive as well as combustion engines.

MINI is already making great strides when it comes to electric
mobility. The MINI Cooper SE Countryman ALL4 plug-in hybrid model
(combined fuel consumption: 2.0 – 1.7 l/100 km; combined power
consumption: 14.0 – 13.1 kWh/100 km; combined CO2
emissions: 45 – 40 g/km) led to five percent of the brand’s total
sales being electrified. Following the highly successful launch of the
all-electric MINI Cooper SE (fuel consumption combined: 0.0 l/100 km;
combined power consumption: 16.8 – 14.8 kWh/100 km; combined
CO2 emissions: 0 g/km), this share doubled to around ten
per cent within just a few months. Based on this experience, and
looking ahead to future technology, MINI is now preparing the next
step in the development of electric John Cooper Works models.

“With the MINI Electric, we’ve shown how well brand-typical driving
enjoyment and electric mobility can be combined,” says Bernd Körber,
Head of the MINI brand. “Now it’s time to translate the passion for
performance of the John Cooper Works brand to electromobility. That’s
why we’re working to develop concepts for electric John Cooper Works models.”

The current focus on the development of a MINI John Cooper Works
Electric demonstrates just how important electric mobility is in terms
of the brand’s future direction – the goal is a unique blend of
sustainability, performance and passion. “John Cooper Works models
with conventional combustion engines will still continue to have an
important role to play, to make sure we’re addressing the wishes and
needs of performance enthusiasts all around the world,” says Bernd
Körber. “With this new focus on electric performance, we’re also
creating the opportunity to sharpen the distinctive profile of the
John Cooper Works brand more than ever before.”


In case of queries, please contact:
Corporate Communications

Matthias Bode, Spokesperson Communication MINI
Tel.:
+49-89-382-61742
E-mail: matthias.bode@mini.com

Andreas Lampka, Head of Communication MINI
Tel.: +49-
89-382-23662
E-mail: andreas.lampka@mini.com


Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2019, the BMW Group sold over 2.5 million automobiles and more
than 175.000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

Fuel consumption, CO2 emission figures and power consumption were
measured using the methods required according to Regulation VO (EC)
2007/715 as amended. The figures are calculated using a vehicle
fitted with basic equipment in Germany, the ranges stated take into
account differences in selected wheel and tyre sizes as well as the
optional equipment. They may change during configuration.

The figures have already been calculated based on the new WLTP
test cycle and adapted to NEDC for comparison purposes. In these
vehicles, different figures than those published here may apply for
the assessment of taxes and other vehicle-related duties which are
(also) based on CO2 emissions.

For further details of the official fuel consumption figures and
official specific CO2 emissions of new cars, please refer to the
“Manual on the fuel consumption, CO2 emissions and power consumption
of new cars”, available at sales outlets, from Deutsche Automobil
Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

Original Press Release

BMW Group Awards for Social Commitment presented

BMW:BMW Group Awards for Social Commitment presented

Munich. The BMW Group has once again recognised
employees around the world for their outstanding social commitment
this year. The BMW Group Awards for Social Commitment were presented
to five employees, two of whom received special awards from the Vera
and Volker Doppelfeld Foundation. Each award is endowed with 5,000
euros, which benefits the respective service projects directly. This
year’s award-winners come from India, Germany and South Africa. Owing
to the special circumstances this year, five additional finalists will
each receive a financial award of 2,500 euros, which will also benefit
these employees’ service projects.

“Courageous commitment to society is increasingly important,
especially in unprecedented times like the current pandemic.
Encouraging every individual to take responsibility is a priority for
me. Our Employee Awards contribute to this by recognising our
associates’ commitment,” explained Ilka Horstmeier, member of the
Board of Management of BMW AG responsible for Human Resources and
patron of the award.

Many BMW Group employees are involved in volunteering – in their own
region or in international projects. The diversity of this commitment
is also reflected by the candidates for the award: The 111
applications submitted came from 16 different countries. Due to
current hygiene requirements, this year’s award ceremony was held as a
digital event broadcast to different locations worldwide. 

International commitment

After just six months with the BMW Group, Sankar
Sundaralingam
from Chennai, India has been recognised with
the BMW Award for his Ooruni Foundation. As a co-founder and trustee,
Sundaralingam has been involved since 2015 in providing an educational
support programme for AIDS orphans and organising a job market for
people with disabilities, as well as collecting food donations for
people in need and launching various environmental campaigns. He plans
to use the cash prize to finance the studies of 22 young people.

Ludwig Donharl has worked as an energy maintenance
engineer at BMW Group Plant Dingolfing since 1987. He has shown a
selfless dedication to helping young people in Kenya since taking a
holiday there in 2017 – building a school for 200 children and eight
teachers largely on his own initiative. Donharl realises a wide range
of different projects with the donations he collects, including
supporting a young man who had suffered an accident and needed an
operation so he could return to work. Donharl’s colleagues recognised
his outstanding personal commitment with the BMW Group Associate
Award, which was presented for the first time this year. All company
employees had the chance to choose one of the award-winners in an
online vote.

Jörg Kaufmann founded the Children’s Cancer Research
Society. As its chairman, he and the organisation’s 45 members set
themselves the goal of making childhood cancers curable – no matter
how rare the cancer may be. The association has funded research
projects worth more than one million euros over the past ten years.
The organisation’s biggest success so far was in promoting an antibody
therapy that has now become well established. The prize money from the
BMW Group Award will benefit a cancer research project at the Dr. von
Hauner Children’s Hospital in Munich. 

The Vera and Volker Doppelfeld Foundation will present not one, but
two special awards this year. One of these will go to another founder:
Solly Makgatho from South Africa. The production
employee realised there was great need for safe accommodation for
children in his community. While volunteering as a legal advisor, he
submitted his idea for a separate relief organisation to the
government – laying the foundation for the Gauteng Community
Organisation (GCO) in 2011. Since then, the organisation has provided
no fewer than 120 orphans with shelter, care and education. The
children live in so-called “Green Houses” offering safety, meals and
therapy. The financial award will be used to renovate existing accommodation.

The Doppelfeld Foundation’s second special award went to
Sipho Machaka, also from South Africa. In addition
to working in the paint shop at Plant Rosslyn, he also serves as a
mentor, advisor and trainer at the Golden Youth Club (NPO). This
dynamic initiative offers dance, art and music projects so children
and teenagers can occupy their time in a meaningful way. There are
also opportunities for the young people to educate themselves about
environmental topics and human rights. Machaka himself teaches them
how to live a sustainable lifestyle and seeks to boost their
self-esteem. It is already clear what the next project will be: He
wants to use the financial award to set up a youth centre.

Since there can be no official award ceremony this year, due to the
pandemic, the BMW Group has decided to offer all remaining finalists a
financial award. The employees will each receive 2,500 euros for their
efforts to ensure disadvantaged families in Kenya can afford health
insurance; to support people with disabilities in Tunisia; to provide
hospice care; to develop a test system to identify Covid-19
infections; and to give people with Down syndrome in South Africa the
chance of living a fulfilling life. The BMW Group Awards for Social
Commitment have been presented since 2011. Almost 1,000 projects have
been showcased and 38 award-winners honoured to date.

If you have any questions, please contact:

Corporate Communications

Angela Konert, Corporate Communications, Human Resources

Telephone: +49 89 382-50591, Angela.Konert@bmw.de 

Eckhard Wannieck, head of Corporate and Culture Communications

Telephone: +49 89 382-24544, Eckhard.Wannieck@bmwgroup.com 

Media website: www.press.bmwgroup.com

Email: presse@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2019, the BMW Group sold over 2.5 million passenger vehicles and
more than 175,000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to
€ 104.210 billion. As of 31 December 2019, the BMW Group had a
workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

Original Press Release

BMW announces collaboration with Acute Art to realize a project with BMW Art Journey awardee Lu Yang. Lu Yang presents latest artworks in Art Basel’s “OVR: Miami Beach”.

BMW:

BMW announces collaboration with Acute Art to realize a project with BMW Art Journey awardee Lu Yang. Lu Yang presents latest artworks in Art Basel’s “OVR: Miami Beach”.

Munich/London/Miami Beach. In cooperation with Acute
Art and as long-term global partner of Art Basel, BMW will showcase
the latest artworks of Lu Yang, BMW Art Journey awardee of 2019. The
Shanghai-based artist is represented by Société, Berlin. From December
2 to 6, 2020, Art Basel will present “OVR: Miami Beach”, the latest
edition of the show’s Online Viewing Rooms. The digital platform will
feature galleries accepted to the 2020 edition of Art Basel Miami
Beach and will be accompanied by a program of online events, including
talks and gallery walk-throughs.

In collaboration with Acute Art, leading producer of
visionary virtual and augmented reality (AR) artworks, and Lu Yang,
BMW will present a new AR work where “DOKU”, the artist’s digital
avatar, takes over the physical world in the form of a giant dancing
superhero. The installation, titled “Gigant DOKU”, is
developed by a game engine and incorporates motion capture image data
from Tokyo and Bali gathered during the artist’s BMW Art Journey. The
Augmented Reality Experience is available on Acute Art App. Please
find the instructions for the app at the end of this text.

„For me as an artist who has been working on digital art projects for
many years now, it is a great honor to gain the possibility of working
with Acute Art. They are the leading producer of visionary AR artworks
and have been working with so many successful artists in the field of
AR before. During my BMW Art Journey, I had the chance to cooperate
with different artists from several backgrounds and to deepen my
research in motion capture technologies – knowledge and material that
I can now use for my artworks. Even though I had to pause my travels
due to the coronavirus, I am thankful that I am now able to proceed
digitally, with the full support and creative freedom provided by the
BMW Group,” says Lu Yang.

“We are so excited to work with Lu Yang, one of China’s most
prominent young artists, who explores new immersive media to create
poetic works that bridge the disciplines. The BMW Art Journey ‘Human
Machine Reverse Motion Capture Project’ demonstrates his keen interest
in the anthropology of dance into the virtual sphere employing
cutting-edge motion-capture technology and robotics. Due to the global
pandemic, his physical voyage to Indonesia, India, and Japan had to be
adjusted but through a collaboration with Acute Art his dancing
avatars can travel across the world digitally. AR makes interactive
versions of his dancing figures possible, the first of which will be
launched on the Acute Art app in conjunction with ‘OVR: Miami Beach’.
Anyone who has downloaded the free app can interact with this
dematerialized dancer and place him anywhere, film him and share his
performance with friends globally. For an artist concerned with how
the human body can overcome its physical limitations, this AR project
represents an important step into the era of virtual art and
curation,” says Daniel Birnbaum, Artistic Director,
Acute Art.

The hard-edged, kinetic animations and paintings of Lu Yang (b. 1984)
deploy the latest digital tools to fuse Chinese cultural and spiritual
influences with distinctive imagery inspired by manga comics,
contemporary youth and gaming subcultures. Trained at the China
Academy of Art in Hangzhou, and continuing to undertake studies in
robotics, the artist is equally at home with traditional dance and
performance practices as with futuristic notions about an emerging
post-gender and post-human society in which the lines between the
objective and metaphysical world are completely blurred. His
distinctive body of work is an example of strikingly new visions
emerging from a young generation of artists in today’s technologically
advanced China.

Lu Yang’s BMW Art Journey entitled “Human Machine Reverse
Motion Capture Projec”
examines how the human body can
be trained to overcome its physical limitations and explores its
deployment in historical and present-day cultures. His research looks
into how humans negotiate their evolving relationship with machines
that may ultimately surpass human limitations. During his trip to
Bali, Indonesia, in January 2020, Lu Yang employed sophisticated
motion-capture devices to record dancer’s gestures, including facial,
finger- and eye-capture techniques. These latest technological devices
collected and analyzed the subtlest body movements and can mimic them
using robotic technologies.

All works on view in “OVR: Miami Beach” relate to and are inspired
by Lu Yang’s BMW Art Journey, which has continued in the digital realm
after the novel coronavirus made it difficult to visit some of the
originally planned destinations. More broadly, the selected works
highlight the artist’s creative evolution in recent years, leading up
to a current body of work in which Lu Yang’s digital avatar has become
the subject of his continuing digital journey. Together, the works
transport viewers into a fictional universe like no other, in which
centuries-old philosophical concerns about what it means to be human
are investigated in a hypnotic, cohesive and often disquieting visual language.

All digital artworks of Lu Yang will be accessible for VIPs and
public in “OVR: Miami Beach” from December 2, 10am ET, to December 6,
midnight ET, via the following link: https://www.artbasel.com/events/detail/17306

To fully discover and experience the interactive artwork of Lu Yang
“Gigant DOKU” (from December 2, 10am ET), the Acute Art app is
available free of charge on the App Store or Google Play. To start the
experience, please see the instructions below:

1. Scan the QR code (in the PDF
attached) using your smartphone and download the Acute Art App via the
App Store or Google Play.
2. Open the Acute Art app and select
“Lu Yang”.
3. Select “Gigant DOKU” and then the “place”
button.
4. Point your phone towards the floor and tap to place
the work. Drag your finger across the screen to rotate it.

The Acute Art app uses cutting-edge technology that works best on
high-end phones with the latest software. The devices supported are
iPhone X or above, and Samsung Galaxy S8 or equivalent. The app
requires a phone with a minimum of 4GB of memory and Apple iOS 11 or
Android 8.0 Oreo (API 24) operating system.

For further information about the artist and his BMW Art Journey,
please visit:
www.bmw-art-journey.com
and @bmwgroupculture.

For further questions please contact:

BMW Group Cultural Engagement
Prof. Dr Thomas
Girst
BMW Group Corporate and Intergovernmental Affairs
Head
of Cultural Engagement
Telephone: +49 89 382 24753
www.press.bmwgroup.com

Email: presse@bmw.de

SUTTON on behalf of Acute Art
Daria
Darmaniyan
SUTTON
Senior Account Manager
Telephone: +44
77 156 68402
Email: daria@suttoncomms.com

Art Basel
Sarah Norton
Senior Media
Relations Manager, Art Basel
Telephone: +41 58 206
2706
Email: press@artbasel.com

About Lu Yang and the BMW Art Journey
Lu Yang
(b. 1984) is a Shanghai-based multi-media artist, who graduated from
the New Media Art Department of the China Academy of Art. Deeply
immersed in the subcultures of anime, video games, and
Science-Fiction, the output of his artistic practice spans 3D-animated
films, video game installations, holograms, neon, VR and software
manipulation, often with overt Japanese manga and anime references.
His work was displayed in exhibitions at Kulturforum, Berlin; Centre
Pompidou, Paris; M Woods, Beijing; Shanghai Biennale; and Athens Biennale.

Lu Yang was announced as BMW Art Journey awardee during Art Basel in
Basel in 2019. The international jury of experts included: Claire Hsu,
Director Asia Art Archive, Hong
Kong, Matthias Mühling, Director Städtische Galerie im
Lenbachhaus
, Munich, Patrizia Sandretto Re Rebaudengo, President
Fondazione Sandretto Re
Rebaudengo
, Turin, Philip Tinari, Director UCCA Center for Contemporary Art,
Beijing, Samson Young, artist and winner of the
first BMW Art Journey.

Launched in 2015, the BMW Art Journey is a collaboration between Art
Basel and BMW, created to recognize and support emerging artists worldwide.

About Acute Art

Acute Art is unique in the way it fosters close working relationships
with the world’s leading artists, such as KAWS, Marina Abramović,
Olafur Eliasson, Cao Fei, Jeff Koons, in addition some of the most
exciting emerging practitioners, by providing access to cutting-edge
technologies. Acute Art’s highly skilled production team allows
artists to translate their creative vision into digital mediums,
including virtual, augmented, and mixed realities. The Acute Art app
enables users to access and own digital artworks created in AR, that
lets people see, interact and collect art in an entirely new way. It
is the latest development in the art, technology, and commerce space.
The Acute Art app is freely available to download here. Please visit
www.acuteart.com.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages
the world’s premier art shows for Modern and contemporary art, sited
in Basel, Miami Beach, and Hong Kong. Defined by its host city and
region, each show is unique, which is reflected in its participating
galleries, artworks presented, and the content of parallel programming
produced in collaboration with local institutions for each edition.
Art Basel’s engagement has expanded beyond art fairs through new
digital platforms such as Art Basel’s Online Viewing Rooms and new
initiatives such as The Art Basel and UBS Global Art Market Report and
The BMW Art Journey. For further information, please visit artbasel.com.

About BMW Group Cultural Engagement
For 50
years, the BMW Group has initiated and engaged in over 100 cultural
cooperations worldwide. The company places the main focus of its
long-term commitment on contemporary and modern art, classical music
and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. For years, the BMW Group and its partners have been
initiating and establishing their own formats such as BMW Tate Live,
BMW Welt Jazz Award, BMW Open Work, the BMW Art Journey and the
“Opera for All” concerts in Berlin, Munich, Moscow and
London. The company also partners with leading museums, art fairs and
orchestras as well as jazz festivals and opera houses around the
world. With BMW OPERA NEXT, the new partnership with the Staatsoper
Unter den Linden, the opportunities presented by digitalisation are
used to open up new ways of accessing the world of opera for young
audiences. As part of its art programme “Muse”, Rolls-Royce partners
for the initiative “The Dream Commission” with two internationally
esteemed art institutions. Together with Fondation Beyeler and
Serpentine Galleries, emerging and established artists are invited to
submit a moving-image work that delivers an immersive sensory
experience. The artists are nominated and chosen by renowned
personalities of the art world like Daniel Birnbaum, Suhanya Raffel,
and Theodora Vischer. The BMW Group takes absolute creative freedom in
all its cultural activities for granted – as this initiative is as
essential for producing groundbreaking artistic work as it is for
major innovations in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

Facebook: https://www.facebook.com/BMW-Group-Culture
Instagram:
https://www.instagram.com/bmwgroupculture/
@bmwgroupculture
#BMWGroupCulture

Original Press Release

A touch of the South: Heading over the Alps to Merano in the MINI Cooper SD Countryman ALL4.

BMW:A touch of the South: Heading over the Alps to Merano in the MINI Cooper SD Countryman ALL4.

Munich. Spring comes earlier, summer stays longer,
and autumn also has its special charm in the South Tyrol region.
Italian lifestyle meets Austrian-German culture before a spectacular
mountain backdrop. Active holidaymakers will find ideal conditions for
cycling and hiking tours between Mediterranean vegetation and
spectacular rock formations, especially in the area around the
traditional spa town of Merano. And after the fruit and wine harvest,
numerous regional folk festivals and culinary specialities turn the
trip to South Tyrol into an journey of culinary delights.

Even Empress Elisabeth “Sisi” of Austria took on the rather
arduous journey at the time across the Alps to seek relaxation in
Merano and enjoy a breath of the South. Today, visitors can reach the
Etsch Valley quite quickly and comfortably via the Brenner motorway
and an express road called “MeBo”, which connects Merano
with Bolzano, the capital of South Tyrol. But the fastest route is
rarely the most beautiful route to reach your destination. When
driving in a car which has been designed for versatile driving fun,
such as the MINI Cooper SD Countryman ALL4 (fuel consumption combined:
4.8 – 4.6 l/100 km; combined CO2 emissions: 127 – 121 g/km)
the desire to take a more scenic route arises almost automatically.

Delivering a top output of 140 kW/190 hp and a maximum torque of 400
Nm generated by its 2.0-litre 4-cylinder diesel engine with MINI
TwinPower Turbo technology, the MINI Cooper SD Countryman ALL4 takes
on steep mountain passes in spirited style. Dirty or wet road
conditions don’t stand in its way since the electronically controlled
ALL4 all-wheel drive system responds to changes in traction conditions
within a few milliseconds. It distributes the power precisely between
the front and rear wheels and always directs it to where it can be
most effectively converted into driving fun. This also applies to
sporty cornering on the hairpin bends, where the ALL4 system is backed
by Performance Control and Electronic Differential Lock Control (EDLC).

There are a number of high alpine roads which cross the border from
Austria to Italy. At a maximum altitude of around 1,500 metres, the
Reschen Pass, which is passable in all seasons, is the lowest Alpine
crossing in this region. From Landeck, the road leads across the Inn
valley and the Nauders plateau to the Reschensee lake. The church
tower of Alt-Graun, which juts out of the water, still reminds us of
the villages that sank into the waters of the dammed lake after the
construction of a storage power station 70 years ago. Anyone leaving
the Brenner motorway near Sterzing can reach Merano via the Jaufen
Pass, which is located at almost 2.100 metres above sea level. This
connection is comparatively short, but with around 20 narrow bends it
offers plenty of opportunity to experience hallmark MINI go-kart
feeling. Even higher up is the Timmelsjoch, which connects the Ötztal
region in Austria with the Italian Passaier valley. Along the route,
at up to 2,500 metres, there are magnificent views of snow-capped
peaks and a landscape of alpine meadows, forests and barren rock.

Once in Merano, visitors immediately become aware of the
Mediterranean climate. This is due to the city’s location in a basin
into which mainly warm air from the south flows. And this is also why
palm trees and other Mediterranean plants thrive, as do the colourful
flowers and plants in the public parks in the city centre. Historical
buildings such as the municipal theatre and the Kurhaus (spa house)
remind us of Merano’s boom as a tourist resort in the late19th and
early 20th century. The extensive spa promenade on the banks of the
river Passer was also built at that time. The centre of the city,
which is closed to car traffic, is characterised by its picturesque
arcades (Lauben). Beneath magnificent arches, it is home to
old-established shops, cafés and restaurants that attract locals and
visitors alike.

You can enjoy plenty of sunshine and mild temperatures until well
into the autumn in South Tyrol. Not long afterwards, the action shifts
from the valley to the mountains. As soon as the first slopes are
covered with snow, numerous ski areas attract winter sports
enthusiasts. The youngest attraction for skiing enthusiasts is located
about 50 kilometres south-east of Merano. In the Carezza ski area, a
new cable car is currently being built featuring a mountain station
which is integrated into the rocky landscape almost invisibly. The
arrival hall is designed in the style of an atmospherically
illuminated cave and is thus reminiscent of the crystal palace from
the legend of the dwarf king Laurin, which is widespread in South
Tyrol. The Carezza ski area covers around 40 km of slopes and is a
popular destination for excursions and holidays, not only in winter.
The tourist area stretches from the high altitudes of the Dolomites to
Lake Carezza, where Empress “Sisi” spent the early summer
days more than 120 years ago.

In case of queries, please contact:

Corporate Communications

Matthias Bode, Spokesperson Communication MINI
Telephone:
+49-89-382-61742
E-mail: matthias.bode@mini.com

Andreas Lampka, Head of Communication MINI
Telephone: +49
89-382-23662
E-Mail: andreas.lampka@mini.com

Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Motorrad
Telephone: +49-89-382-35108
E-Mail: jennifer.ruckenbrod@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2019, the BMW Group sold over 2.5 million passenger vehicles and
more than 175,000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion. As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

The figures for fuel consumption, CO2 emissions, power
consumption and range are measured using the methods required
according to Regulation (EC) 2007/715 as amended. The information is
based on a vehicle with basic equipment in Germany, ranges take into
account differences in wheel and tyre size selected as well as
optional equipment and can change during configuration.

The information has already been calculated based on the new WLTP
test cycle and adapted to NEDC for comparison purposes. For these
vehicles, values other than those stated here may apply for
calculating taxes and other vehicle-related duties which are (also)
based on CO2 emissions.

More information about the official fuel consumption figures and
the official specific CO2 emissions of new passenger cars can be
obtained from the “Guideline on fuel consumption, CO2 emissions
and power consumption of new passenger cars”, available free of
charge from all outlets, from Deutschen Automobil Treuhand GmbH
(DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at
https://www.dat.de/co2/.

Original Press Release

Random International and BMW i present: “No One is an Island”. Digital world premiere of an installation of Random International in collaboration with Studio Wayne McGregor conflating artificial intelligence with the human capacity to empathise.

BMW:Random International and BMW i present: “No One is an Island”. Digital world premiere of an installation of Random International in collaboration with Studio Wayne McGregor conflating artificial intelligence with the human capacity to empathise.

Munich/London. Presented by Superblue and BMW i, the
art group Random International together with choreographer Wayne
McGregor and his company collaborate for the online world premiere of
“No One is an Island”. It will be shown exclusively
on the digital channels of all participating partners in November,
December 2020 and January 2021. The first teaser will go online on
November 25, 2020 at 6:00 pm (CET). The live performance will take
place at a later date in 2021.

Random International, Studio Wayne McGregor, Superblue and BMW i
share a passion for pushing boundaries and exploring new territories.
All are moved by similar questions about how future generations will
interact with automated and digitised processes and environments
whilst embracing reduction and sustainability. For this purpose, they
are collaborating on a special project: “No One is an Island”.

“No One is an Island” is fuelled by science and explores electrified
movement steered by advanced algorithms. It is a future-oriented
reflection on how the human mind empathises with artificial
intelligence and automated processes. The performance comprises
sculptural, performative and musical elements. The centrepiece is a
sculpture that experiments with the minimal amount of information that
is actually necessary for an animated form to be recognised as human;
and the fundamental impact created by subtle changes within that
information. In its transition from robot to human likeness, the
sculpture is accompanied by a live performance with dancers of
Studio Wayne McGregor who will interact with the
kinetics, further exploring the relationship between humans and
technology and our capacity to empathise with a machine. The
interventions of the dancers scored by Chihei
Hatakeyama
add a performative dimension to the sculpture,
re-translating and celebrating the connection between human and
mechanical movement.

“Catalysed by the partnership with BMW i and the collaboration with
Studio Wayne McGregor, we have elevated our ongoing ‘Fifteen Points’
series of sculptures to a whole new level. Through the addition of
both a score by Chihei Hatakeyama and dedicated choreography by Wayne
McGregor, we are able to explore in much more detail the as-of-yet
unknown territories of ’empathy with machines’. The work is part of a
wider reflection on our human need to relate to our surroundings; how
does such a need to connect play out in light of an increasing
automation and digitisation of our environment? Will our willingness
to engage with unknown systems leave us more vulnerable? We are much
looking forward to present the work in a series of live performances
in 2021,” says Hannes Koch, one of the founders and
directors of Random International about the collaboration.

“What I find inspiring about the partnership with Random
International, Superblue, BMW i and myself is that we all come
together from different knowledge sets, but convene in areas of
shared interest,” says Wayne McGregor. “We are all
fascinated by the potential of the human body, its relationship with
and to technology but most importantly our desire to generate
empathetic connections between people. This is a dialogue of
inter-connectedness, exploration and surprise. We have no
pre-determined road map – instead, we feed from one another’s
expertise and ideas to push ourselves towards new horizons.”

Inspired by Pablo Picasso’s light drawings the dancers create lines
of light – capturing movement and electricity visually and re-creating
elements from the core of BMW i. Conceptualised as a
“Gesamtkunstwerk”, “No One is an Island” is developed in an ongoing
dialogue and exchange between artists, choreographer, Random
International, Superblue and BMW i. 

Mollie Dent-Brocklehurst, Co-Founder and CEO of
Superblue says, “Creating new platforms and opportunities for
experiential artists to collaborate is core to Superblue’s mission, so
we are delighted to partner on this project and creative dialogue
between Random International, Studio Wayne McGregor, and BMW i. ‘No
One is an Island’ provokes questions about the dynamics between
technology and humanity that are critical to deepening our
understanding of our relationship to the world and each other.”

The online premiere is split in three chapters, each focusing on
either sculpture, dancers or BMW i. All of them will be shared on
Instagram and Facebook by Random International @randominternational,
Studio Wayne McGregor @studiowaynemcgregor,
Superblue @superblue.art
and BMW @bmw, @bmwi, and @bmwgroupculture.

“We believe that working together with great artists like Random
International, represented by Superblue, and Studio Wayne McGregor is
an inspiring and enriching experience for all parties involved.
Speaking of BMW i, the constant exchange with creatives is essential.
And just as BMW i embodies innovation, ‘No One is an Island’
synergises future and present, technology and humanity,” says
Stefan Ponikva, Vice President BMW Brand Experience.

BMW i is standing for sustainable, future-oriented and
forward-looking mobility. Engaging in such a creative collaboration is
a way to underline this.

Register now to be notified about the IRL exhibition in 2021 here.

For further questions please contact:

BMW Cultural Engagement
Prof. Dr Thomas Girst

BMW Group Corporate and Governmental Affairs
Head of
Cultural Engagement
Telephone: +49 89 382 247 53
Fax: +49
89 382 24418
www.press.bmwgroup.com
 
Email: presse@bmw.de

Random International
Jen Barnes
Producer
and Commissions Manager
Random International
136 Hermitage
Road
London N4 1NL
Telephone: + 44 20 8673 5497
Email:
jen@random-international.com
http://random-international.com

Studio Wayne McGregor
Rebecca
Marshall
Broadcast Centre, Here East, 
10 East Bay
Lane
Queen Elizabeth Olympic Park
London E15
2GW
Telephone: +44 20 7278 6015, +44 7880 554 823
Email: rebecca@waynemcgregor.com
www.waynemcgregor.com

Superblue
Sarah McNaughton
Resnicow and
Associates
Telephone: +1 212 671 5161
Email: superblue@resnicow.com

About Random International
The Art Group RANDOM
INTERNATIONAL run a collaborative studio for experimental practice
within contemporary art. Founded in 2005 by Hannes Koch and Florian
Ortkrass, today they work with larger teams of diverse and
complementary talent out of studios in London and Berlin. Questioning
aspects of identity and autonomy in the post-digital age, the group’s
work invites active participation. RANDOM INTERNATIONAL explores the
human condition in an increasingly mechanised world through emotional
yet physically intense experiences. The artists aim to prototype
possible behavioural environments by experimenting with different
notions of consciousness, perception, and instinct.

Their work Rain Room is in the collection of Jackalope Art Collection
Melbourne, and the Los Angeles County Museum of Art having been
exhibited under the museum’s historic Art and Technology initiative.
The artwork has also been shown at the Museum of Contemporary Art
Busan (2019), YUZ Museum in Shanghai (2015), the Museum of Modern Art,
New York (2013), and London’s Barbican (2012). An edition of Rain Room
has become the first permanently installed artwork at the Sharjah Art
Foundation (UAE) and is housed in its own building. 

About Studio Wayne McGregor
Studio Wayne
McGregor is the creative engine for choreographer and director Wayne
McGregor, now in its 25th year. It encompasses his ensemble
of world-class dancers, Company Wayne McGregor; a portfolio of
international commissions and artistic collaborations across genres
including dance, visual arts, VR, film, theatre and opera; a highly
specialized program of creative learning for individuals and
communities; artist development initiatives; and collaborative
research projects across the interface of the arts with science,
technology and academic research.

Studio Wayne McGregor has an unparalleled reputation for
transformative approaches to how dance is taught, learned and talked
about. Learning and engagement projects are carefully devised to
reflect the professional artistic processes that Wayne McGregor uses
with his own company in the studio, ensuring that all who participate
in our projects experience cutting edge, high quality practice. The
focus always lies in empowering individuals to develop their own
creative skills, and all of the programmes are underpinned by
continued scientific research into movement and creativity, innate
human properties which have been a fascination in McGregor’s creative
thinking for more than two decades. Over 100,000 people of all ages
and walks of life have so far participated in learning and engagement
projects across the UK and internationally, from school children to
adults with no prior experience of dance, students in training to
professional dancers.

Wayne McGregor CBE is a multi-award winning choreographer and
director. He is Artistic Director of Studio Wayne McGregor, Resident
Choreographer at The Royal Ballet, and is commissioned for
international ballet companies, film (The Legend of Tarzan, Fantastic
Beasts and Where To Find Them), music videos (Radiohead, Thom Yorke,
The Chemical Brothers), fashion shows (Gareth Pugh at London Fashion
Week 2017), campaigns (everyBODY for Selfridges) and TV (Brit Awards).
McGregor is Professor of Choreography at Trinity Laban Conservatoire
of Music and Dance, has an Honorary Doctor of Science from Plymouth
University, an Honorary Doctor of Letters from University of Leeds,
and is part of the Circle of Cultural Fellows at King’s College
London. In 2017 he was awarded an Honorary Fellowship of the British
Science Association. In 2011 McGregor was awarded a CBE for Services
to Dance. 

About Superblue
Superblue is a groundbreaking
new enterprise dedicated to supporting artists in realizing their most
ambitious visions and engaging audiences with experiential art. Its
network of artists encompasses the leading practitioners of
experiential art, whose practices catalyze engagement with the most
pressing issues of our time and generate new perspectives on our world.

Through its experiential art centres, which are specifically designed
for presenting large-scale, immersive art installations, Superblue
provides artists with expanded opportunities to transport audiences to
the new worlds they create. Superblue additionally acts as an advocate
and agent for experiential artists by fostering opportunities for them
to expand the reach of their work through collaborations with museums,
collectors, visual and performing arts festivals, architects,
municipalities, and place-makers. Superblue provides these partners
with unparalleled expertise and support for the production,
installation, and presentation of large-scale experiential works,
through collaborative presentations, public and private commissions,
and acquisitions.

In the coming years, Superblue will open new experiential centers
across the US and internationally and is developing augmented and
virtual reality platforms for artists who are exploring our rapidly
evolving relationship with the digital realm.

For more information about Superblue, visit superblue.com or follow @superblue.art on Instagram.

About BMW Group Cultural Engagement
For 50
years, the BMW Group has initiated and engaged in over 100 cultural
cooperations worldwide. The company places the main focus of its
long-term commitment on contemporary and modern art, classical music
and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. For years, the BMW Group and its partners have been
initiating and establishing their own formats such as BMW Tate Live,
BMW Welt Jazz Award, BMW Open Work, the BMW Art Journey and the
“Opera for All” concerts in Berlin, Munich, Moscow and
London. The company also partners with leading museums, art fairs and
orchestras as well as jazz festivals and opera houses around the
world. With BMW OPERA NEXT, the new partnership with the Staatsoper
Unter den Linden, the opportunities presented by digitalisation are
used to open up new ways of accessing the world of opera for young
audiences. As part of its art programme “Muse”, Rolls-Royce partners
for the initiative “The Dream Commission” with two internationally
esteemed art institutions. Together with Fondation Beyeler and
Serpentine Galleries, emerging and established artists are invited to
submit a moving-image work that delivers an immersive sensory
experience. The artists are nominated and chosen by renowned
personalities of the art world like Daniel Birnbaum, Suhanya Raffel,
and Theodora Vischer. The BMW Group takes absolute creative freedom in
all its cultural activities for granted – as this initiative is as
essential for producing groundbreaking artistic work as it is for
major innovations in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

Facebook: https://www.facebook.com/BMW-Group-Culture
Instagram:
https://www.instagram.com/bmwgroupculture/
@bmwgroupculture
#BMWGroupCulture

Original Press Release

Virtual trends: BMW and Epic Games celebrate long-standing technological partnership.

BMW:Virtual trends: BMW and Epic Games celebrate long-standing technological partnership.

Munich The use of innovative technologies and
strategic partnerships provides a crucial competitive edge, especially
in the digital age. The BMW Group is well aware of this fact – indeed
as early as 2016, the company became the first automotive manufacturer
worldwide to join forces with the computer games industry. Epic Games’
Unreal Engine was coupled with virtual reality technology to create
new and innovative development methods and tools that are now used in
many design and work processes. This user experience development
technology has already been presented to a wide general audience at
CES 2019, where the BMW Vision iNEXT on display there at the time
invited visitors to take a virtual test drive. Important elements of
the new BMW iX’s design evolution were thus realized from the outset
with the game engine, which also played a decisive role in the
planning for the new BMW i4 plant. Many BMW dealerships and branches
already offer virtual vehicle inspections and test drives. Unreal
Engine was also used for the launch of the new BMW iX in the #NEXTGen
digital broadcast (link). Using Unreal Engine’s virtual production
tools, new technology that has primarily been used in Hollywood to
date, the all-electric vehicle was presented in an innovative set-up
called “The Cave”.

From virtual to real vehicle 

The possible uses of game technology and virtual reality
applications are manifold in the automotive sector. The BMW Group, the
first automotive company together with Epic Games to define and
structure an enterprise licence for the industrial use of Unreal
Engine, designed a self-developed mixed reality system. This is
consistently used and expanded in vehicle development. The BMW iX is
the first car that has been developed using the game engine we
modified for our purposes. BMW’s use of Unreal Engine is invaluable,
especially in the strategic innovation fields. You can very quickly
create 3D renderings, for example, that take account of light effects
and light reflections on different materials, among other things. But
most importantly, it allows the functional and user experience to be
brought to life and implemented in real time at a very early
development stage. These advantages led to the early development of
the technology into a global platform. 

With its new Driving Simulation Centre in the Research and Innovation
Centre, the BMW Group is setting standards (Link).
Equipped with 14 simulators and usability laboratories over 11,400 m²,
it is the most modern and versatile simulation centre in the
automotive industry. The company is thus providing its vehicle
development and research teams with every opportunity to realistically
test and simulate the product requirements of the future. Besides
high-tech motion systems that respond immediately to every driving
input, a visualisation of the virtual world that is as true-to-life as
possible is essential for a realistic driving experience. Here, too,
the BMW Group is relying on Unreal Engine from Epic Games.

Innovative and complex production planning
Just
how flexible and diverse the possible applications of a game engine
like this can be is demonstrated by its use in production planning for
the new plant where the BMW i4 will be manufactured in future. With
the aid of real-time 3D renderings, production steps and space
requirements for items such as tools or spare parts can be precisely
planned and designed. This virtual reality technology was already used
in 2018 to configure the individual workstations for the upcoming
production of the new BMW 3 Series. This meant that for the first
time, it was possible to recreate a complete production facility in
virtual reality, test new work and manufacturing processes in a
realistic 3D environment and adapt them to actual requirements.

Try before you buy: how new technologies benefit
customers
Car buyers also benefit from the use of game
technology and virtual reality. The Emotion Virtual Experience (EVE)
created by BMW, which is now available via 6,400 stations at more than
2400 BMW dealerships and branches worldwide, allows vehicles to be
experienced first-hand in virtual reality. EVE provides customers with
a photorealistic 3D representation of any BMW or MINI in every variant
available across global markets, which can then be viewed on any
display or with VR glasses down to the last detail. They can move
around the vehicle and select colours and extra fittings in real time
– not to mention open doors or the boot, look under the bonnet, and
slide back the convertible roof. It is also possible to sit in the
virtual vehicle and take a test drive, of course. Even lighting
conditions and panorama sets can be simulated so that customers can
view their future vehicle in the city, in the mountains, or on a
racetrack. EVE, which bases its visualization on Unreal Engine from
Epic Games, can be used to display more than 50 vehicle variants in
total, including every trim level.

BMW #NEXTGen meets Hollywood
This autumn, Unreal
Engine from Epic Games was also used for the launch of the new BMW iX
and the MINI Vision Urbanout at the BMW #NEXTGen digital broadcast in
spectacular surroundings – created with technologies that were
originally developed for the production of a Sci-Fi TV series and
since then has been used on several Hollywood feature films. “The
Cave” is a virtual production film studio that allows you to
place people and objects in various virtually created environment
scenarios. As these are projected photorealistically and in real time
on huge LED screens, not only is an incomparable three-dimensional
effect created for the viewer, but the object itself is also
appropriately illuminated through the use of the LEDs. Actors and
objects really merge with their environment without any further post
production. What is impressive about this innovative staging is that,
thanks to camera and object tracking, the background always moves with
the viewer. As a result, the background doesn’t remain static and the
perspective always appears natural and real, which provides an extra
layer of realism for the viewer.

BMW, Epic Games and agency partners Elastique. & NSYNK pushed the
technology to the max in an unseen way by adapting it from a movie- to
a TV-production workflow, being able to switch between several cameras
as well as adding an additional augmented reality (AR) layer. The
AR-layer made it possible to stage the fully digital MINI Vision
Urbanout  as well as several digital props within the scene – with a
perfect and playful illusion as the result.

“Very early on, BMW saw the possibilities of what Unreal Engine could
offer in the automotive industry and devised some truly ingenious
customizations that enable collaborative design, visualization,
digital prototyping and virtual simulation of behind-the-wheel
experiences,” said Doug Wolff, Business Development Manager, Epic
Games. “With the release of the BMW iX launch film, BMW went a step
further to leverage the virtual production tools in Unreal Engine,
deploying the same LED stage workflow in use by the most sophisticated
Hollywood productions. This latest development is further evidence of
how advanced BMW are in their multiple use-cases and platform design
for game engine technology.”

Thanks to the extremely successful and productive collaboration
between the BMW Group and Epic Games, this will be further developed.
The potential created by using game engine technology is not only
huge, with efficiencies in so many areas, it also offers comprehensive
features that can be optimally and seamlessly integrated into various
design and production processes. Unreal Engine is an important
component of the VR/AR experience platform that, together with BMW
game engine developers, makes the above-mentioned applications
possible and opens up new ways of using the technology within the BMW Group.

Together with automated driving, the consistent expansion of
networking as we move toward a digital and emission-free future is one
of the core areas of activity used by the BMW Group to drive forward
the transformation of the mobility industry as part of its strategy.

Original Press Release

Adventures amid glaciers and volcanoes: A ride in the MINI Cooper S Countryman ALL4 on Iceland’s Ring Road 1.

BMW:

Adventures amid glaciers and volcanoes: A ride in the MINI Cooper S Countryman ALL4 on Iceland’s Ring Road 1.

Munich. Iceland is a country of contrasts on the
north-western edge of Europe. The island state in the North Atlantic
is as famous for its hot springs as it is for its huge ice fields.
Traditional horse breeding is still as successful here as is the
internationally significant aluminium production. Tourism has also
recently become increasingly important as an economic sector. The
pristine natural beauty located near the Arctic Circle, the
fascinating variety of the landscapes and the contrast created by
active volcanoes and snow-covered glaciers attract visitors from all
over the world.

A weekend trip is definitely not enough time for exploring Iceland’s
main attractions. The special charm of the island is only revealed on
a round trip. However, Iceland’s road network is thin. Many places are
only accessible via gravel roads, especially in the interior of the
country. Iceland’s most important road link, Ring Road 1, is no
exception. It has been developed into a multi-lane motorway around the
capital city of Reykjavik, while some other sections of the Hringvegur
are not even asphalted. The MINI Cooper S Countryman ALL4 (combined
fuel consumption: 6.5 – 6.2 l/100 km; combined CO2
emissions: 149 – 142 g/km) is the ideal all-rounder for going on an
Icelandic adventure amid glaciers and volcanoes. Its ALL4 all-wheel
drive system distributes the power of its 131 kW/178 hp 4-cylinder
petrol engine with MINI TwinPower Turbo technology between the front
and rear wheels as required on any surface and in any driving
situation. 16.5 centimetres of ground clearance ensure sufficient
clearance even on rough surfaces. A storage volume of between 450 and
1,390 litres is available under the tailgate of the five-seater so
that the luggage required for a longer tour can be easily accommodated.

Ring Road 1 runs along Iceland’s coast for 1,350 kilometres,
sometimes right on the coast and sometimes a bit further inland. The
starting point is the ferry pier in Seyðisfjörður, where the MINI
Cooper S Countryman ALL4 sets foot on Icelandic soil for the first
time. On the way south, the road follows the coastline, which features
many fjords, for about 200 kilometres. Soon Vatnajökull comes into
view. With a surface area of more than 8,000 square kilometres, it is
the largest glacier in Europe. Vatnajökull is located at the centre of
the national park of the same name, which also includes picturesque
river landscapes, waterfalls and active volcanoes.

Further along the route, detours into the interior lead over unpaved
roads, across gravel deserts and through seemingly unreal landscapes
of cooled lava rock. Near the village of Selfoss, it’s worth leaving
Ring 1 and heading north for about 60 kilometres to see a spectacular
natural spectacle. The two-tier Gullfoss waterfall together with the
neighbouring geysers forms the “Golden Ring”, which is one
of Iceland’s greatest sights.

After returning to the Hringvegur, we soon reach the island’s
capital. More than 60 percent of the 350,000 Icelanders live here and
in the neighbouring region. Reykjavik is a modern metropolis with a
lively art and music scene as well as two special landmarks. The
Perlan geothermal power plant, together with restaurants and leisure
facilities, is located under a large glass dome and uses hot water
from deeper layers of the earth to heat not only the city’s
residential buildings but also the pavements of the main shopping
streets. A similarly spectacular example of Iceland’s modern
architecture is Hallgrímskirkja, built on a hill in the centre of the
city. It was designed in the 1930s, but was not completed until around
50 years later. The concrete pillars on the front side, reminiscent of
basalt columns, are particularly striking. A viewing platform on the
74.5 metre high church tower allows visitors to look far beyond the
city limits into Iceland’s natural landscape.

On the northern section of Ring Road 1 the landscape is also
characterised by the contrast between the icy glacier surfaces and the
hot springs, whose water rises from the volcanic interior of the
earth. Iceland lies on the so-called Mid-Atlantic Ridge. The North
American and Eurasian plates meet directly under the island. That is
the reason why hot thermal water and molten rock rise to the surface
and keep changing the island’s landscape.

The MINI Cooper S Countryman ALL4 makes full use of its four-wheel
drive on a detour to the Vestfirðir peninsula, which features many
rugged fjords. The craggy coastal landscape of this arctic region in
the extreme northwest of Iceland is mostly only accessible via unpaved
gravel roads. The path to the fishing village of Reykhólar, located in
the far west, leads past massive mountain formations of volcanic
origin. After the strenuous tour we relax in one of the natural pools,
which are widely used in this region and are pleasantly warm in all seasons.

Just like its breathtaking natural beauty, the island’s history as a
base for trade and fishing can be seen in almost every village along
Ring Road 1. In Sauðárkrókur it’s worth stopping to refuel at the
Verzlun H. Júlíusson general shop, which still exudes the charm of the
early 20th century. The small town has a fishing port and is also
considered to be the main Icelandic horse breeding centre. Nowhere
else on the island will you find more horse breeding farms than in the
region around Sauðárkrókur.

Iceland’s varied nature has more surprises in store even after having
travelled more than 1,000 kilometres on Ring Road 1 and having gone on
numerous trips across unpaved terrain. Near Reykjahlið, the bluish
shimmering geothermal water in Jarðböð Cave really invites you to take
a dip. Going for a walk on the steaming sulphur gas fields of the
surrounding area is also a great thrill. And Europe’s mightiest
waterfall also awaits in Iceland’s north. The water masses of the
Dettifoss waterfull plunge about 100 metres into a gorge of about the
same depth.

The magnificent landscape and the many ways you can experience nature
at its most pristine, make Iceland such an exceptionally alluring
destination. And in spite of the sporty temperament of the
MINI Cooper S Countryman ALL4, the beauty of the island simply makes
you want to “slow down”. Only on the way back to
Seyðisfjörður’s pier, however, travellers should not trundle along but
should rather get a move on in order to board the ferry on time.
Because the ferry that connects Iceland with the rest of Europe leaves
port only once a week.

In case of queries, please contact:
Corporate Communications

Matthias Bode, Spokesperson Communication MINI
Telephone:
+49-89-382-61742
E-mail: matthias.bode@mini.com

Andreas Lampka, Head of Communication MINI
Telephone:
+49-89-382-23662
E-Mail: andreas.lampka@mini.com


Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Motorrad
Telephone: +49-89-382-35108
E-Mail: jennifer.ruckenbrod@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2019, the BMW Group sold over 2.5 million passenger vehicles and
more than 175,000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion. As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

The figures for fuel consumption, CO2 emissions, power
consumption and range are measured using the methods required
according to Regulation (EC) 2007/715 as amended.  The information
is based on a vehicle with basic equipment in Germany, ranges take
into account differences in wheel and tyre size selected as well as
optional equipment and can change during configuration.

The information has already been calculated based on the new WLTP
test cycle and adapted to NEDC for comparison purposes. For these
vehicles, values other than those stated here may apply for
calculating taxes and other vehicle-related duties which are (also)
based on CO2 emissions.

Further information about the official fuel consumption figures
and the official specific CO2 emissions of new passenger cars can be
obtained from the “Guideline on fuel consumption, CO2 emissions
and power consumption of new passenger cars”, available free of
charge from all outlets, from Deutschen Automobil Treuhand GmbH
(DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at
https://www.dat.de/co2/.

Original Press Release

Premiere at Portimão: Fabio Quartararo wins the BMW M Award in MotoGP™ for the first time.

BMW:Premiere at Portimão: Fabio Quartararo wins the BMW M Award in MotoGP™ for the first time.

Portimão. A premiere for the iconic BMW M Award: In the 2020 season,
Frenchman Fabio Quartararo was the fastest qualifier in MotoGP, which
saw him added to the list of winners of this special competition for
the first time. His reward for his performances is the BMW M Award
winner’s car for 2020: the new BMW M2 CS (combined fuel consumption:
10.4 l/100 km*; combined CO2 emissions: 238 g/km*). The
winner’s car was presented during the MotoGP season finale at the
weekend as Portimão in Portugal hosted Grand Prix motorcycle racing
for the first time.

Quartararo claimed pole position four times during the MotoGP season,
which was more times than any of his rivals. He picked up a total of
225 points for the BMW M Award classification, his lead over his
closest rival being 13 points. Quartararo’s victory in the 2020 season
ended the impressive record streak of Spain’s Marc Márquez, who won
the BMW M Award seven years in a row between 2013 and 2019. However,
this year Márquez missed much of the season due to injury.

After the final qualifying session of the season on Saturday, winner
Quartararo was presented with his new BMW M2 CS. In attendance at the
award ceremony was Carmelo Ezpeleta, CEO of MotoGP rights holder Dorna
Sports. Markus Flasch, CEO of BMW M GmbH, abstained from travelling to
Portugal due to the current coronavirus situation, but followed the
final from Munich.

“First of all, I would like to thank Dorna for managing to organise
an exciting MotoGP season with 15 Grands Prix against all odds in this
difficult year globally. It wasn’t an easy task, but Dorna made it
possible,” said Flasch. “It meant we were able to appear as title
sponsor for the first time at the ‘BMW M Grand Prix of Styria’ at
Spielberg as part of our involvement as the ‘Official Car of MotoGP’.
We were also able to continue the BMW M Award tradition and present it
for the 18th time this year. Congratulations to Fabio
Quartararo, who more than deserves this prize with four pole positions
and a total of nine starting places on the front row. We selected the
BMW M2 CS for the winner’s car this year, our special model, with
which we bring many components from racing onto the road. We hope
Fabio has a lot of fun with his new high-performance car!”

“Congratulations to Fabio Quartararo. He was really impressive in
qualifying this season and impressed all of us with his speed,” said
Ezpeleta during the award ceremony at Portimão. “I would like to thank
our long-standing, reliable partner BMW M GmbH, on whose support we
have always been able to rely, even in this year that has not been an
easy one. There was never any doubt that the BMW M Award for the
fastest qualifier would be presented this season as well; despite it
being a very different season to usual. This competition is highly
valued by our riders and with the winner’s car, BMW M GmbH raised the
bar once again. You can see that the BMW M2 CS was born on the
racetrack and I am sure it will get Fabio’s motorsport heart racing.”

“What a crazy, exciting season. I’m delighted to have won the race
for the BMW M Award,” said winner Quartararo. “It’s great that BMW M
GmbH has been acknowledging our performances in qualifying with this
special prize for so many years. Many thanks for this recognition. I’m
already really looking forward to taking my new BMW M2 CS for a spin.
It looks like a racing car for the road and is no doubt a lot of fun.
Huge thanks to BMW M GmbH!”

The BMW M2 CS is the first exclusive, limited special model from BMW
M GmbH in the premium compact class. The high-performance car contains
numerous components developed for racing. The inline 6-cylinder engine
with M TwinPower turbo technology and 3.0 litre capacity reaches 450
hp, with a maximum torque of 550 Nm. This performance is brought to
the road by the 7-speed M double-clutch transmission (M DCT) and the
Adaptive M suspension. The BMW M2 CS accelerates from 0 to 100 km/ h
in 4.0 seconds. The carbon bonnet weighing 50 percent less and with a
striking central air vent increases downforce and improves engine
cooling. The roof is manufactured from carbon-fibre-reinforced
plastics (CFRP). The sporty look of the BMW M2 CS continues in the
interior, with the lightweight M Sports seats with bucket-style design
and integrated headrests as well as the M Sports steering wheel among
other things. The performance qualities of the BMW M2 CS make it the
perfect foundation for the BMW M2 CS Racing, which BMW M Motorsport
added to its BMW M Customer Racing range as a customer racing car this season.

The BMW M Award is an important pillar in BMW M GmbH’s commitment as
“Official Car of MotoGP”. The fastest qualifier in the MotoGP has been
awarded the prize of an exclusive high-performance car at the end of
every season since 2003. The riders pick up points for their positions
in qualifying at every Grand Prix weekend, in line with the scoring
system for races. The record winner of the BMW M Award is Marc
Márquez, who won the award seven times in a row. Valentino Rossi and
Casey Stoner have won the BMW M Award three times each. Jorge Lorenzo
has been awarded the best qualifier two times to date; Sete Gibernau
and Nicky Hayden have each won once. Quartararo is a new addition to
this list with his 2020 win.

For more information about BMW M GmbH and the involvement as the
“Official Car of MotoGP”, see: www.bmw-m.com

* All figures relating to performance, fuel/electric power
consumption and CO2 emissions are provisional.

The fuel consumption and CO2 emission figures are
determined according to the European Regulation (EC) 2007/715 in the
version applicable. The figures refer to a vehicle with basic
configuration in Germany. The range shown considers the different
sizes of the selected wheels/tyres and the selected items of optional
equipment, and may vary during configuration.

The values are based on the new WLTP test cycle and are translated
back into NEDC-equivalent values in order to ensure comparability
between the vehicles. With respect to these vehicles, for
vehicle-related taxes or other duties based (at least inter alia) on
CO2 emissions, the CO2 values may differ from
the values stated here (depending on national legislation).

Further information on official fuel consumption figures and specific
CO2 emission values of new passenger cars is included in
the following guideline: ‘Leitfaden über den Kraftstoffverbrauch, die
CO2-Emissionen und den Stromverbrauch neuer
Personenkraftwagen’ (Guide to the fuel economy, CO2
emissions and electric power consumption of new passenger cars), which
can be obtained free of charge from all dealerships, from Deutsche
Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

BMW M2 CS: combined fuel consumption: 10.4 l/100 km; combined
CO2 emissions: 238 g/km.

Original Press Release