The next step: BMW Motorsport expands its involvement in sim racing and cooperates with four top teams.

BMW:The next step: BMW Motorsport expands its involvement in sim racing and cooperates with four top teams.

Munich. BMW Motorsport is expanding its sim racing activities
in the coming year. As well as various different BMW SIM Cup
formats, it will focus on new partnerships with four top teams and
founding a “BMW Motorsport SIM Academy”. A “BMW SIM World Tour” is
also planned, and is scheduled to start with a roadshow in Austria
in 2021. Even more virtual BMW race cars will be available on the
most important sim racing platforms, and the development of
innovative sim racing hardware with BMW Motorsport know-how will
also continue. The goal is to incorporate the sim racing community
as an equal partner in all programmes and, together, to continue the
boom that virtual motor racing in Esports has enjoyed in 2020.

 

“In recent months, we have experienced an incredible dynamic in sim
racing,” said Rudolf Dittrich, Head of BMW Motorsport SIM Racing. “At
BMW Motorsport, we have learned a lot this year and are determined to
put what we have learned into practice, with regard to our 2021
programme. The area of hardware development will also focus on
technological innovations and new developments next year. Our BMW SIM
Cups will once again play an important role, but in an adapted form.
Our cooperations with four of the best sim racing teams in the world,
and our new academy, see us continue our approach of promoting sim
racing as part of the community through mutual dialogue. Together, we
will continue to fuel the growth in this exciting Esports sector. The
BMW Motorsport sim racing programme provides the ideal basis for this.”

 

BMW SIM Cups.

Last year’s successful Cup formats on various sim racing platforms
will be continued and expanded in 2021. This allows the best sim
racers in the world to continue to compete in the BMW M8 GTE on the
iRacing platform within the BMW SIM GT Cup. Over the course of the
year, the BMW M4 GT3 will also be introduced. The virtual version of
this car is currently being developed by iRacing at the same time as
the real car is being developed. The BMW SIM M2 CS Racing Cup will
also offer spectacular racing again. However, it will no longer take
place exclusively on the Nürburgring-Nordschleife, but at various
racetracks within the support programme for the GT Pro Series on
rFactor 2. New to the programme is the BMW SIM Time Attack by Assetto
Corsa Competizione. This sees drivers race against the clock with the
BMW M4 GT4 in monthly competitions. All participants have the same
goal: to compete at the BMW SIM Live event, which will once again
provide the stage for the grand finales of all the BMW SIM Cups in 2021.

BMW Motorsport cooperates with top sim racing teams.

The partnerships with four of the best sim racing teams in the world
underline the fact that BMW Motorsport is very ambitious and
determined to celebrate victories in Esports. Team Redline, Williams
Esports, G2 Esports and BS+COMPETITION will compete with BMW cars and
represent BMW Motorsport at many top-class sim racing events on the
biggest platforms in 2021. Each team brings its own specific strengths
and different focusses to the partnership. Team Redline can look back
on a unique success story in sim racing and is one of the favourites
in every race that features a Redline car. The Williams Esports team
is positioned very broadly in sim racing and regularly challenges for
victories and titles on many different platforms – with the same name
as the Formula 1 team. BS+COMPETITION has a big squad of so-called
hybrid racers, who are successful in real and virtual motor racing.
BMW and G2 Esports already cooperate successfully in other areas of
Esports. Sim racing is now being added to this cooperation. The focus
of G2 Esports Sim Racing is on outings in the Assetto Corsa
Competizione simulation.

BMW Motorsport SIM Academy.

With the construction of its own academy, sim racing is being given a
physical home at BMW Motorsport. At the “Home of BMW Motorsport SIM
Racing”, ambitious and inexperienced sim racers will be given the
opportunity to call on the extensive range of training opportunities
and motor racing expertise at BMW Motorsport. This begins with
coaching from professional sim racers in the BMW Motorsport SIM Racing
partner teams, and continues through to mental training courses, which
BMW works drivers have been attending regularly for many years, in
order to optimise their concentration during races. The training
sessions at the BMW Motorsport SIM Academy are available streamed
online and – as soon as it is possible again – in person. The academy
is currently being set up. Further details of this programme will be
announced during the first half of 2021.

BMW SIM World Tour.

Also new for 2021 is the BMW SIM World Tour. This will – if the
pandemic situation allows it – kick off in April 2021 with an
innovative roadshow through Austria, under the motto “From Showroom to
Racetrack”. Mobile BMW racing simulators offer customers and
interested parties the opportunity to enjoy an immersive motorsport
experience, with the prospect of winning attractive prizes and a place
in the national final. A total of 40 event days throughout Austria are
planned for the pilot project. The car of choice for the virtual heats
will be the entry-level model in the BMW M Customer Racing range – the
BMW M2 CS Racing.

Original Press Release

Changes at BMW Motorsport: Farewell to BMW Teams RBM and Schnitzer, BMW Team RMG now involved in the GT3 development.

BMW:Changes at BMW Motorsport: Farewell to BMW Teams RBM and Schnitzer, BMW Team RMG now involved in the GT3 development.

Munich. The international motorsport landscape is currently
undergoing a raft of changes – and as a result, this also applies to
the works-based BMW Motorsport team line-up. Therefore, the long
collaboration with the iconic BMW Teams RBM and Schnitzer will not
continue. BMW Team RMG will be working with BMW Motorsport to
develop the new BMW M4 GT3 in the coming season.

After the premature end of the Class 1 DTM, the fields of activity
for BMW’s works-based presence had to be adapted. BMW Team RMG, that
previously was one of the works teams in the DTM and celebrated two
driver’s titles with Marco Wittmann (GER), will serve as a development
team for the new BMW M4 GT3 in the future.

In contrast, the collaboration with BMW Team RBM is ending, as there
is no longer a classic works involvement in the new, customer
racing-based DTM.

The BMW Motorsport family has enjoyed many fantastic successes with
Bart Mampaey’s (BEL) team on the international motorsport stage over
25 years. Founded in 1995, the team became an official BMW works team
in 2006 after being crowned European and World Touring Car Champions.
Two more World Championship titles followed. With its outstanding
performances, BMW Team RBM has made a major contribution to the fact
that BMW became one of the most successful manufacturers in the World
Touring Car Championship. Since the return to DTM in 2012, BMW Team
RBM has been one of the BMW works teams in the series and claimed nine
race victories.

The necessary realignment of the works-based team structure also
means that the partnership with BMW Team Schnitzer will not be continued.

Since the 1960s, Schnitzer Motorsport has been one of the most
influential and successful teams in the world of international GT and
touring car racing – always with BMW race cars. BMW Team Schnitzer has
forever earned an important place in BMW history, thanks to many
prestigious national and international triumphs in renowned
championships and at legendary endurance races, like those at the
Nürburgring and at Le Mans. Through its passionate commitment and
magnificent success, Schnitzer has also been instrumental in shaping
the BMW brand in terms of sportiness and dynamics. The level of the
team’s performance was demonstrated most recently at the Nürburgring
24 Hours, when it finished third under the leadership of Herbert
Schnitzer jun.

Quotes:

Bart Mampaey (Team Principal BMW Team RBM): “It is a
great shame, but we respect the fact that BMW Motorsport is unable to
continue the collaboration with us as a works team. I would like to
thank BMW for the fantastic partnership, which we have enjoyed for 25
long years. BMW has always been at our side, from the very beginning
to the final curtain in the DTM, and our relationship will remain a
strong one, even if we are no longer a works team. Times are changing
and we are all facing a challenging future. At RBM, we will initially
reduce our racing activities. However, that does not mean this is the
end of our motorsport chapter. We want to continue in motor racing and
see what options arise. I also think that we can apply the values and
skills that we have at RBM in other industries outside motorsport.
They always say: when one door closes, another one opens. So I am very
excited to see what opportunities come our way in the future.”

Herbert Schnitzer jun. (Team Principal BMW Team
Schnitzer):
“We very much regret that, given the changes in
motorsport, it is no longer possible to continue the cooperation with
BMW Motorsport. However, we obviously understand and respect the
decision. We are proud that we Schnitzers have, together with BMW,
shaped international motorsport for so many decades. It is a pleasure
to look back on all the big successes we have enjoyed together in such
a wide range of categories. We are also very proud to be a part of
motorsport history at BMW. We would like to thank BMW Motorsport for
this long, unique partnership. BMW was our life and our passion.”

Stefan Reinhold (Team Principal BMW Team RMG): “We
are very much looking forward to our new role as development team for
the BMW M4 GT3, and thank BMW Motorsport for the faith it has placed
in us. The BMW M4 GT3 is the new flagship of BMW Motorsport, and we
will do our bit to make it another successful BMW. For us as racers
and technicians, it is very exciting to be closely involved in the
development of a race car. We will now apply all our know-how and
skills to this project.”

Note to editors: Over the course of the coming week,
we will pay tribute to the two departing BMW teams, RBM and Schnitzer,
and will look back at milestones in the shared history.

Original Press Release

BMW announces collaboration with Acute Art to realize a project with BMW Art Journey awardee Lu Yang. Lu Yang presents latest artworks in Art Basel’s “OVR: Miami Beach”.

BMW:

BMW announces collaboration with Acute Art to realize a project with BMW Art Journey awardee Lu Yang. Lu Yang presents latest artworks in Art Basel’s “OVR: Miami Beach”.

Munich/London/Miami Beach. In cooperation with Acute
Art and as long-term global partner of Art Basel, BMW will showcase
the latest artworks of Lu Yang, BMW Art Journey awardee of 2019. The
Shanghai-based artist is represented by Société, Berlin. From December
2 to 6, 2020, Art Basel will present “OVR: Miami Beach”, the latest
edition of the show’s Online Viewing Rooms. The digital platform will
feature galleries accepted to the 2020 edition of Art Basel Miami
Beach and will be accompanied by a program of online events, including
talks and gallery walk-throughs.

In collaboration with Acute Art, leading producer of
visionary virtual and augmented reality (AR) artworks, and Lu Yang,
BMW will present a new AR work where “DOKU”, the artist’s digital
avatar, takes over the physical world in the form of a giant dancing
superhero. The installation, titled “Gigant DOKU”, is
developed by a game engine and incorporates motion capture image data
from Tokyo and Bali gathered during the artist’s BMW Art Journey. The
Augmented Reality Experience is available on Acute Art App. Please
find the instructions for the app at the end of this text.

„For me as an artist who has been working on digital art projects for
many years now, it is a great honor to gain the possibility of working
with Acute Art. They are the leading producer of visionary AR artworks
and have been working with so many successful artists in the field of
AR before. During my BMW Art Journey, I had the chance to cooperate
with different artists from several backgrounds and to deepen my
research in motion capture technologies – knowledge and material that
I can now use for my artworks. Even though I had to pause my travels
due to the coronavirus, I am thankful that I am now able to proceed
digitally, with the full support and creative freedom provided by the
BMW Group,” says Lu Yang.

“We are so excited to work with Lu Yang, one of China’s most
prominent young artists, who explores new immersive media to create
poetic works that bridge the disciplines. The BMW Art Journey ‘Human
Machine Reverse Motion Capture Project’ demonstrates his keen interest
in the anthropology of dance into the virtual sphere employing
cutting-edge motion-capture technology and robotics. Due to the global
pandemic, his physical voyage to Indonesia, India, and Japan had to be
adjusted but through a collaboration with Acute Art his dancing
avatars can travel across the world digitally. AR makes interactive
versions of his dancing figures possible, the first of which will be
launched on the Acute Art app in conjunction with ‘OVR: Miami Beach’.
Anyone who has downloaded the free app can interact with this
dematerialized dancer and place him anywhere, film him and share his
performance with friends globally. For an artist concerned with how
the human body can overcome its physical limitations, this AR project
represents an important step into the era of virtual art and
curation,” says Daniel Birnbaum, Artistic Director,
Acute Art.

The hard-edged, kinetic animations and paintings of Lu Yang (b. 1984)
deploy the latest digital tools to fuse Chinese cultural and spiritual
influences with distinctive imagery inspired by manga comics,
contemporary youth and gaming subcultures. Trained at the China
Academy of Art in Hangzhou, and continuing to undertake studies in
robotics, the artist is equally at home with traditional dance and
performance practices as with futuristic notions about an emerging
post-gender and post-human society in which the lines between the
objective and metaphysical world are completely blurred. His
distinctive body of work is an example of strikingly new visions
emerging from a young generation of artists in today’s technologically
advanced China.

Lu Yang’s BMW Art Journey entitled “Human Machine Reverse
Motion Capture Projec”
examines how the human body can
be trained to overcome its physical limitations and explores its
deployment in historical and present-day cultures. His research looks
into how humans negotiate their evolving relationship with machines
that may ultimately surpass human limitations. During his trip to
Bali, Indonesia, in January 2020, Lu Yang employed sophisticated
motion-capture devices to record dancer’s gestures, including facial,
finger- and eye-capture techniques. These latest technological devices
collected and analyzed the subtlest body movements and can mimic them
using robotic technologies.

All works on view in “OVR: Miami Beach” relate to and are inspired
by Lu Yang’s BMW Art Journey, which has continued in the digital realm
after the novel coronavirus made it difficult to visit some of the
originally planned destinations. More broadly, the selected works
highlight the artist’s creative evolution in recent years, leading up
to a current body of work in which Lu Yang’s digital avatar has become
the subject of his continuing digital journey. Together, the works
transport viewers into a fictional universe like no other, in which
centuries-old philosophical concerns about what it means to be human
are investigated in a hypnotic, cohesive and often disquieting visual language.

All digital artworks of Lu Yang will be accessible for VIPs and
public in “OVR: Miami Beach” from December 2, 10am ET, to December 6,
midnight ET, via the following link: https://www.artbasel.com/events/detail/17306

To fully discover and experience the interactive artwork of Lu Yang
“Gigant DOKU” (from December 2, 10am ET), the Acute Art app is
available free of charge on the App Store or Google Play. To start the
experience, please see the instructions below:

1. Scan the QR code (in the PDF
attached) using your smartphone and download the Acute Art App via the
App Store or Google Play.
2. Open the Acute Art app and select
“Lu Yang”.
3. Select “Gigant DOKU” and then the “place”
button.
4. Point your phone towards the floor and tap to place
the work. Drag your finger across the screen to rotate it.

The Acute Art app uses cutting-edge technology that works best on
high-end phones with the latest software. The devices supported are
iPhone X or above, and Samsung Galaxy S8 or equivalent. The app
requires a phone with a minimum of 4GB of memory and Apple iOS 11 or
Android 8.0 Oreo (API 24) operating system.

For further information about the artist and his BMW Art Journey,
please visit:
www.bmw-art-journey.com
and @bmwgroupculture.

For further questions please contact:

BMW Group Cultural Engagement
Prof. Dr Thomas
Girst
BMW Group Corporate and Intergovernmental Affairs
Head
of Cultural Engagement
Telephone: +49 89 382 24753
www.press.bmwgroup.com

Email: presse@bmw.de

SUTTON on behalf of Acute Art
Daria
Darmaniyan
SUTTON
Senior Account Manager
Telephone: +44
77 156 68402
Email: daria@suttoncomms.com

Art Basel
Sarah Norton
Senior Media
Relations Manager, Art Basel
Telephone: +41 58 206
2706
Email: press@artbasel.com

About Lu Yang and the BMW Art Journey
Lu Yang
(b. 1984) is a Shanghai-based multi-media artist, who graduated from
the New Media Art Department of the China Academy of Art. Deeply
immersed in the subcultures of anime, video games, and
Science-Fiction, the output of his artistic practice spans 3D-animated
films, video game installations, holograms, neon, VR and software
manipulation, often with overt Japanese manga and anime references.
His work was displayed in exhibitions at Kulturforum, Berlin; Centre
Pompidou, Paris; M Woods, Beijing; Shanghai Biennale; and Athens Biennale.

Lu Yang was announced as BMW Art Journey awardee during Art Basel in
Basel in 2019. The international jury of experts included: Claire Hsu,
Director Asia Art Archive, Hong
Kong, Matthias Mühling, Director Städtische Galerie im
Lenbachhaus
, Munich, Patrizia Sandretto Re Rebaudengo, President
Fondazione Sandretto Re
Rebaudengo
, Turin, Philip Tinari, Director UCCA Center for Contemporary Art,
Beijing, Samson Young, artist and winner of the
first BMW Art Journey.

Launched in 2015, the BMW Art Journey is a collaboration between Art
Basel and BMW, created to recognize and support emerging artists worldwide.

About Acute Art

Acute Art is unique in the way it fosters close working relationships
with the world’s leading artists, such as KAWS, Marina Abramović,
Olafur Eliasson, Cao Fei, Jeff Koons, in addition some of the most
exciting emerging practitioners, by providing access to cutting-edge
technologies. Acute Art’s highly skilled production team allows
artists to translate their creative vision into digital mediums,
including virtual, augmented, and mixed realities. The Acute Art app
enables users to access and own digital artworks created in AR, that
lets people see, interact and collect art in an entirely new way. It
is the latest development in the art, technology, and commerce space.
The Acute Art app is freely available to download here. Please visit
www.acuteart.com.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages
the world’s premier art shows for Modern and contemporary art, sited
in Basel, Miami Beach, and Hong Kong. Defined by its host city and
region, each show is unique, which is reflected in its participating
galleries, artworks presented, and the content of parallel programming
produced in collaboration with local institutions for each edition.
Art Basel’s engagement has expanded beyond art fairs through new
digital platforms such as Art Basel’s Online Viewing Rooms and new
initiatives such as The Art Basel and UBS Global Art Market Report and
The BMW Art Journey. For further information, please visit artbasel.com.

About BMW Group Cultural Engagement
For 50
years, the BMW Group has initiated and engaged in over 100 cultural
cooperations worldwide. The company places the main focus of its
long-term commitment on contemporary and modern art, classical music
and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. For years, the BMW Group and its partners have been
initiating and establishing their own formats such as BMW Tate Live,
BMW Welt Jazz Award, BMW Open Work, the BMW Art Journey and the
“Opera for All” concerts in Berlin, Munich, Moscow and
London. The company also partners with leading museums, art fairs and
orchestras as well as jazz festivals and opera houses around the
world. With BMW OPERA NEXT, the new partnership with the Staatsoper
Unter den Linden, the opportunities presented by digitalisation are
used to open up new ways of accessing the world of opera for young
audiences. As part of its art programme “Muse”, Rolls-Royce partners
for the initiative “The Dream Commission” with two internationally
esteemed art institutions. Together with Fondation Beyeler and
Serpentine Galleries, emerging and established artists are invited to
submit a moving-image work that delivers an immersive sensory
experience. The artists are nominated and chosen by renowned
personalities of the art world like Daniel Birnbaum, Suhanya Raffel,
and Theodora Vischer. The BMW Group takes absolute creative freedom in
all its cultural activities for granted – as this initiative is as
essential for producing groundbreaking artistic work as it is for
major innovations in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

Facebook: https://www.facebook.com/BMW-Group-Culture
Instagram:
https://www.instagram.com/bmwgroupculture/
@bmwgroupculture
#BMWGroupCulture

Original Press Release

BMW Motorrad Motorsport to start cooperation with two satellite teams for the 2021 WorldSBK season.

BMW:BMW Motorrad Motorsport to start cooperation with two satellite teams for the 2021 WorldSBK season.

Munich. The BMW family in the FIM Superbike World Championship
(WorldSBK) is growing. Two BMW satellite teams will be competing
alongside the BMW Motorrad WorldSBK Team in the upcoming 2021
season: the Italian RC Squadra Corse team and the Bonovo Action team
from Germany. Both teams will be racing with one BMW M 1000 RR.

 

RC Squadra Corse will compete with Eugene Laverty (IRL), who spent
the 2020 season with the BMW Motorrad WorldSBK Team and will be
combining appearances in the WorldSBK with his role as BMW test rider.
Bonovo Action will continue the successful cooperation with rider
Jonas Folger (GER). Both satellite teams will work closely with BMW
Motorrad Motorsport and the BMW Motorrad WorldSBK Team.

“Cooperation with satellite teams represents another important step
for our involvement in the FIM Superbike World Championship”, says
Markus Schramm, Director of BMW Motorrad. “It is great to have two
more BMW M 1000 RRs in the field alongside the two motorbikes from our
works teams, the BMW Motorrad WorldSBK Team with riders Tom Sykes and
Michael van der Mark. I would like to extend a warm welcome to the two
satellite teams in our WorldSBK project. The Bonovo Action team with
Jonas Folger is the first German team to register to compete in the
WorldSBK with a Bavarian rider on a Bavarian motorbike. That is a
special combination. I am also delighted that Eugene Laverty will
remain an integral member of our BMW family, applying his talents and
his knowledge of BMW superbikes in our satellite team RC Squadra
Corse, newly formed but already well known in the World Superbike
paddock. I hope that they will all enjoy a successful 2021 WorldSBK season!”

 

“We are really looking forward to the partnership with Bonovo Action
and RC Squadra Corse,” adds BMW Motorrad Motorsport Director Marc
Bongers. “The cooperation with these two teams allows us to diversify
our WorldSBK project even more. They will communicate closely with the
BMW Motorrad WorldSBK Team. The benefit for us is that we can access
yet more collective feedback. The teams are also very strong as far as
the riders are concerned. Jonas Folger and Eugene Laverty are not just
fast, but their many years of experience allow them to make important
contributions to the further development of the BMW M 1000 RR. It is
great that Eugene will still be on board, and to welcome Jonas to the
BMW family.”

Headed by team owner Roberto Colombo, the RC Squadra Corse team will
be appearing under a new name in 2021 but has been present in the
World Superbike paddock for some time. The team has been competing in
the World Superbike Championship since 2016 and also appeared in the
2020 Supersport World Championship. The 34-year-old Laverty is one of
the most experienced riders in the WorldSBK. 2020 saw him complete his
first season with BMW as a rider for the BMW Motorrad WorldSBK Team.
Right from the start, Laverty was closely involved in development of
the BMW M 1000 RR and brings plenty of experience to the RC Squadra
Corse team.

The Bonovo Action team is headed by team owner Jürgen Röder and team
manager Michael Galinski. The team dominated the International German
Motorcycle Championship IDM with Folger in 2020. Folger claimed the
championship title, winning all eight races in the IDM season. The
team also competed with Folger at the two WorldSBK events in Barcelona
(ESP) and Estoril (POR), with both team and rider delivering
convincing performances. The 27-year-old Folger began his
international career in 2008. In subsequent years, he competed in all
MotoGP World Championship classes, moving from the 125s (that later
became Moto3), to Moto2 and then MotoGP.

Original Press Release

Random International and BMW i present: “No One is an Island”. Digital world premiere of an installation of Random International in collaboration with Studio Wayne McGregor conflating artificial intelligence with the human capacity to empathise.

BMW:Random International and BMW i present: “No One is an Island”. Digital world premiere of an installation of Random International in collaboration with Studio Wayne McGregor conflating artificial intelligence with the human capacity to empathise.

Munich/London. Presented by Superblue and BMW i, the
art group Random International together with choreographer Wayne
McGregor and his company collaborate for the online world premiere of
“No One is an Island”. It will be shown exclusively
on the digital channels of all participating partners in November,
December 2020 and January 2021. The first teaser will go online on
November 25, 2020 at 6:00 pm (CET). The live performance will take
place at a later date in 2021.

Random International, Studio Wayne McGregor, Superblue and BMW i
share a passion for pushing boundaries and exploring new territories.
All are moved by similar questions about how future generations will
interact with automated and digitised processes and environments
whilst embracing reduction and sustainability. For this purpose, they
are collaborating on a special project: “No One is an Island”.

“No One is an Island” is fuelled by science and explores electrified
movement steered by advanced algorithms. It is a future-oriented
reflection on how the human mind empathises with artificial
intelligence and automated processes. The performance comprises
sculptural, performative and musical elements. The centrepiece is a
sculpture that experiments with the minimal amount of information that
is actually necessary for an animated form to be recognised as human;
and the fundamental impact created by subtle changes within that
information. In its transition from robot to human likeness, the
sculpture is accompanied by a live performance with dancers of
Studio Wayne McGregor who will interact with the
kinetics, further exploring the relationship between humans and
technology and our capacity to empathise with a machine. The
interventions of the dancers scored by Chihei
Hatakeyama
add a performative dimension to the sculpture,
re-translating and celebrating the connection between human and
mechanical movement.

“Catalysed by the partnership with BMW i and the collaboration with
Studio Wayne McGregor, we have elevated our ongoing ‘Fifteen Points’
series of sculptures to a whole new level. Through the addition of
both a score by Chihei Hatakeyama and dedicated choreography by Wayne
McGregor, we are able to explore in much more detail the as-of-yet
unknown territories of ’empathy with machines’. The work is part of a
wider reflection on our human need to relate to our surroundings; how
does such a need to connect play out in light of an increasing
automation and digitisation of our environment? Will our willingness
to engage with unknown systems leave us more vulnerable? We are much
looking forward to present the work in a series of live performances
in 2021,” says Hannes Koch, one of the founders and
directors of Random International about the collaboration.

“What I find inspiring about the partnership with Random
International, Superblue, BMW i and myself is that we all come
together from different knowledge sets, but convene in areas of
shared interest,” says Wayne McGregor. “We are all
fascinated by the potential of the human body, its relationship with
and to technology but most importantly our desire to generate
empathetic connections between people. This is a dialogue of
inter-connectedness, exploration and surprise. We have no
pre-determined road map – instead, we feed from one another’s
expertise and ideas to push ourselves towards new horizons.”

Inspired by Pablo Picasso’s light drawings the dancers create lines
of light – capturing movement and electricity visually and re-creating
elements from the core of BMW i. Conceptualised as a
“Gesamtkunstwerk”, “No One is an Island” is developed in an ongoing
dialogue and exchange between artists, choreographer, Random
International, Superblue and BMW i. 

Mollie Dent-Brocklehurst, Co-Founder and CEO of
Superblue says, “Creating new platforms and opportunities for
experiential artists to collaborate is core to Superblue’s mission, so
we are delighted to partner on this project and creative dialogue
between Random International, Studio Wayne McGregor, and BMW i. ‘No
One is an Island’ provokes questions about the dynamics between
technology and humanity that are critical to deepening our
understanding of our relationship to the world and each other.”

The online premiere is split in three chapters, each focusing on
either sculpture, dancers or BMW i. All of them will be shared on
Instagram and Facebook by Random International @randominternational,
Studio Wayne McGregor @studiowaynemcgregor,
Superblue @superblue.art
and BMW @bmw, @bmwi, and @bmwgroupculture.

“We believe that working together with great artists like Random
International, represented by Superblue, and Studio Wayne McGregor is
an inspiring and enriching experience for all parties involved.
Speaking of BMW i, the constant exchange with creatives is essential.
And just as BMW i embodies innovation, ‘No One is an Island’
synergises future and present, technology and humanity,” says
Stefan Ponikva, Vice President BMW Brand Experience.

BMW i is standing for sustainable, future-oriented and
forward-looking mobility. Engaging in such a creative collaboration is
a way to underline this.

Register now to be notified about the IRL exhibition in 2021 here.

For further questions please contact:

BMW Cultural Engagement
Prof. Dr Thomas Girst

BMW Group Corporate and Governmental Affairs
Head of
Cultural Engagement
Telephone: +49 89 382 247 53
Fax: +49
89 382 24418
www.press.bmwgroup.com
 
Email: presse@bmw.de

Random International
Jen Barnes
Producer
and Commissions Manager
Random International
136 Hermitage
Road
London N4 1NL
Telephone: + 44 20 8673 5497
Email:
jen@random-international.com
http://random-international.com

Studio Wayne McGregor
Rebecca
Marshall
Broadcast Centre, Here East, 
10 East Bay
Lane
Queen Elizabeth Olympic Park
London E15
2GW
Telephone: +44 20 7278 6015, +44 7880 554 823
Email: rebecca@waynemcgregor.com
www.waynemcgregor.com

Superblue
Sarah McNaughton
Resnicow and
Associates
Telephone: +1 212 671 5161
Email: superblue@resnicow.com

About Random International
The Art Group RANDOM
INTERNATIONAL run a collaborative studio for experimental practice
within contemporary art. Founded in 2005 by Hannes Koch and Florian
Ortkrass, today they work with larger teams of diverse and
complementary talent out of studios in London and Berlin. Questioning
aspects of identity and autonomy in the post-digital age, the group’s
work invites active participation. RANDOM INTERNATIONAL explores the
human condition in an increasingly mechanised world through emotional
yet physically intense experiences. The artists aim to prototype
possible behavioural environments by experimenting with different
notions of consciousness, perception, and instinct.

Their work Rain Room is in the collection of Jackalope Art Collection
Melbourne, and the Los Angeles County Museum of Art having been
exhibited under the museum’s historic Art and Technology initiative.
The artwork has also been shown at the Museum of Contemporary Art
Busan (2019), YUZ Museum in Shanghai (2015), the Museum of Modern Art,
New York (2013), and London’s Barbican (2012). An edition of Rain Room
has become the first permanently installed artwork at the Sharjah Art
Foundation (UAE) and is housed in its own building. 

About Studio Wayne McGregor
Studio Wayne
McGregor is the creative engine for choreographer and director Wayne
McGregor, now in its 25th year. It encompasses his ensemble
of world-class dancers, Company Wayne McGregor; a portfolio of
international commissions and artistic collaborations across genres
including dance, visual arts, VR, film, theatre and opera; a highly
specialized program of creative learning for individuals and
communities; artist development initiatives; and collaborative
research projects across the interface of the arts with science,
technology and academic research.

Studio Wayne McGregor has an unparalleled reputation for
transformative approaches to how dance is taught, learned and talked
about. Learning and engagement projects are carefully devised to
reflect the professional artistic processes that Wayne McGregor uses
with his own company in the studio, ensuring that all who participate
in our projects experience cutting edge, high quality practice. The
focus always lies in empowering individuals to develop their own
creative skills, and all of the programmes are underpinned by
continued scientific research into movement and creativity, innate
human properties which have been a fascination in McGregor’s creative
thinking for more than two decades. Over 100,000 people of all ages
and walks of life have so far participated in learning and engagement
projects across the UK and internationally, from school children to
adults with no prior experience of dance, students in training to
professional dancers.

Wayne McGregor CBE is a multi-award winning choreographer and
director. He is Artistic Director of Studio Wayne McGregor, Resident
Choreographer at The Royal Ballet, and is commissioned for
international ballet companies, film (The Legend of Tarzan, Fantastic
Beasts and Where To Find Them), music videos (Radiohead, Thom Yorke,
The Chemical Brothers), fashion shows (Gareth Pugh at London Fashion
Week 2017), campaigns (everyBODY for Selfridges) and TV (Brit Awards).
McGregor is Professor of Choreography at Trinity Laban Conservatoire
of Music and Dance, has an Honorary Doctor of Science from Plymouth
University, an Honorary Doctor of Letters from University of Leeds,
and is part of the Circle of Cultural Fellows at King’s College
London. In 2017 he was awarded an Honorary Fellowship of the British
Science Association. In 2011 McGregor was awarded a CBE for Services
to Dance. 

About Superblue
Superblue is a groundbreaking
new enterprise dedicated to supporting artists in realizing their most
ambitious visions and engaging audiences with experiential art. Its
network of artists encompasses the leading practitioners of
experiential art, whose practices catalyze engagement with the most
pressing issues of our time and generate new perspectives on our world.

Through its experiential art centres, which are specifically designed
for presenting large-scale, immersive art installations, Superblue
provides artists with expanded opportunities to transport audiences to
the new worlds they create. Superblue additionally acts as an advocate
and agent for experiential artists by fostering opportunities for them
to expand the reach of their work through collaborations with museums,
collectors, visual and performing arts festivals, architects,
municipalities, and place-makers. Superblue provides these partners
with unparalleled expertise and support for the production,
installation, and presentation of large-scale experiential works,
through collaborative presentations, public and private commissions,
and acquisitions.

In the coming years, Superblue will open new experiential centers
across the US and internationally and is developing augmented and
virtual reality platforms for artists who are exploring our rapidly
evolving relationship with the digital realm.

For more information about Superblue, visit superblue.com or follow @superblue.art on Instagram.

About BMW Group Cultural Engagement
For 50
years, the BMW Group has initiated and engaged in over 100 cultural
cooperations worldwide. The company places the main focus of its
long-term commitment on contemporary and modern art, classical music
and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. For years, the BMW Group and its partners have been
initiating and establishing their own formats such as BMW Tate Live,
BMW Welt Jazz Award, BMW Open Work, the BMW Art Journey and the
“Opera for All” concerts in Berlin, Munich, Moscow and
London. The company also partners with leading museums, art fairs and
orchestras as well as jazz festivals and opera houses around the
world. With BMW OPERA NEXT, the new partnership with the Staatsoper
Unter den Linden, the opportunities presented by digitalisation are
used to open up new ways of accessing the world of opera for young
audiences. As part of its art programme “Muse”, Rolls-Royce partners
for the initiative “The Dream Commission” with two internationally
esteemed art institutions. Together with Fondation Beyeler and
Serpentine Galleries, emerging and established artists are invited to
submit a moving-image work that delivers an immersive sensory
experience. The artists are nominated and chosen by renowned
personalities of the art world like Daniel Birnbaum, Suhanya Raffel,
and Theodora Vischer. The BMW Group takes absolute creative freedom in
all its cultural activities for granted – as this initiative is as
essential for producing groundbreaking artistic work as it is for
major innovations in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

Facebook: https://www.facebook.com/BMW-Group-Culture
Instagram:
https://www.instagram.com/bmwgroupculture/
@bmwgroupculture
#BMWGroupCulture

Original Press Release

Virtual trends: BMW and Epic Games celebrate long-standing technological partnership.

BMW:Virtual trends: BMW and Epic Games celebrate long-standing technological partnership.

Munich The use of innovative technologies and
strategic partnerships provides a crucial competitive edge, especially
in the digital age. The BMW Group is well aware of this fact – indeed
as early as 2016, the company became the first automotive manufacturer
worldwide to join forces with the computer games industry. Epic Games’
Unreal Engine was coupled with virtual reality technology to create
new and innovative development methods and tools that are now used in
many design and work processes. This user experience development
technology has already been presented to a wide general audience at
CES 2019, where the BMW Vision iNEXT on display there at the time
invited visitors to take a virtual test drive. Important elements of
the new BMW iX’s design evolution were thus realized from the outset
with the game engine, which also played a decisive role in the
planning for the new BMW i4 plant. Many BMW dealerships and branches
already offer virtual vehicle inspections and test drives. Unreal
Engine was also used for the launch of the new BMW iX in the #NEXTGen
digital broadcast (link). Using Unreal Engine’s virtual production
tools, new technology that has primarily been used in Hollywood to
date, the all-electric vehicle was presented in an innovative set-up
called “The Cave”.

From virtual to real vehicle 

The possible uses of game technology and virtual reality
applications are manifold in the automotive sector. The BMW Group, the
first automotive company together with Epic Games to define and
structure an enterprise licence for the industrial use of Unreal
Engine, designed a self-developed mixed reality system. This is
consistently used and expanded in vehicle development. The BMW iX is
the first car that has been developed using the game engine we
modified for our purposes. BMW’s use of Unreal Engine is invaluable,
especially in the strategic innovation fields. You can very quickly
create 3D renderings, for example, that take account of light effects
and light reflections on different materials, among other things. But
most importantly, it allows the functional and user experience to be
brought to life and implemented in real time at a very early
development stage. These advantages led to the early development of
the technology into a global platform. 

With its new Driving Simulation Centre in the Research and Innovation
Centre, the BMW Group is setting standards (Link).
Equipped with 14 simulators and usability laboratories over 11,400 m²,
it is the most modern and versatile simulation centre in the
automotive industry. The company is thus providing its vehicle
development and research teams with every opportunity to realistically
test and simulate the product requirements of the future. Besides
high-tech motion systems that respond immediately to every driving
input, a visualisation of the virtual world that is as true-to-life as
possible is essential for a realistic driving experience. Here, too,
the BMW Group is relying on Unreal Engine from Epic Games.

Innovative and complex production planning
Just
how flexible and diverse the possible applications of a game engine
like this can be is demonstrated by its use in production planning for
the new plant where the BMW i4 will be manufactured in future. With
the aid of real-time 3D renderings, production steps and space
requirements for items such as tools or spare parts can be precisely
planned and designed. This virtual reality technology was already used
in 2018 to configure the individual workstations for the upcoming
production of the new BMW 3 Series. This meant that for the first
time, it was possible to recreate a complete production facility in
virtual reality, test new work and manufacturing processes in a
realistic 3D environment and adapt them to actual requirements.

Try before you buy: how new technologies benefit
customers
Car buyers also benefit from the use of game
technology and virtual reality. The Emotion Virtual Experience (EVE)
created by BMW, which is now available via 6,400 stations at more than
2400 BMW dealerships and branches worldwide, allows vehicles to be
experienced first-hand in virtual reality. EVE provides customers with
a photorealistic 3D representation of any BMW or MINI in every variant
available across global markets, which can then be viewed on any
display or with VR glasses down to the last detail. They can move
around the vehicle and select colours and extra fittings in real time
– not to mention open doors or the boot, look under the bonnet, and
slide back the convertible roof. It is also possible to sit in the
virtual vehicle and take a test drive, of course. Even lighting
conditions and panorama sets can be simulated so that customers can
view their future vehicle in the city, in the mountains, or on a
racetrack. EVE, which bases its visualization on Unreal Engine from
Epic Games, can be used to display more than 50 vehicle variants in
total, including every trim level.

BMW #NEXTGen meets Hollywood
This autumn, Unreal
Engine from Epic Games was also used for the launch of the new BMW iX
and the MINI Vision Urbanout at the BMW #NEXTGen digital broadcast in
spectacular surroundings – created with technologies that were
originally developed for the production of a Sci-Fi TV series and
since then has been used on several Hollywood feature films. “The
Cave” is a virtual production film studio that allows you to
place people and objects in various virtually created environment
scenarios. As these are projected photorealistically and in real time
on huge LED screens, not only is an incomparable three-dimensional
effect created for the viewer, but the object itself is also
appropriately illuminated through the use of the LEDs. Actors and
objects really merge with their environment without any further post
production. What is impressive about this innovative staging is that,
thanks to camera and object tracking, the background always moves with
the viewer. As a result, the background doesn’t remain static and the
perspective always appears natural and real, which provides an extra
layer of realism for the viewer.

BMW, Epic Games and agency partners Elastique. & NSYNK pushed the
technology to the max in an unseen way by adapting it from a movie- to
a TV-production workflow, being able to switch between several cameras
as well as adding an additional augmented reality (AR) layer. The
AR-layer made it possible to stage the fully digital MINI Vision
Urbanout  as well as several digital props within the scene – with a
perfect and playful illusion as the result.

“Very early on, BMW saw the possibilities of what Unreal Engine could
offer in the automotive industry and devised some truly ingenious
customizations that enable collaborative design, visualization,
digital prototyping and virtual simulation of behind-the-wheel
experiences,” said Doug Wolff, Business Development Manager, Epic
Games. “With the release of the BMW iX launch film, BMW went a step
further to leverage the virtual production tools in Unreal Engine,
deploying the same LED stage workflow in use by the most sophisticated
Hollywood productions. This latest development is further evidence of
how advanced BMW are in their multiple use-cases and platform design
for game engine technology.”

Thanks to the extremely successful and productive collaboration
between the BMW Group and Epic Games, this will be further developed.
The potential created by using game engine technology is not only
huge, with efficiencies in so many areas, it also offers comprehensive
features that can be optimally and seamlessly integrated into various
design and production processes. Unreal Engine is an important
component of the VR/AR experience platform that, together with BMW
game engine developers, makes the above-mentioned applications
possible and opens up new ways of using the technology within the BMW Group.

Together with automated driving, the consistent expansion of
networking as we move toward a digital and emission-free future is one
of the core areas of activity used by the BMW Group to drive forward
the transformation of the mobility industry as part of its strategy.

Original Press Release

Christoph Waltz and Oliver Zipse, Chairman of the Board of Management of BMW AG, test drive the BMW iX.

BMW:Christoph Waltz and Oliver Zipse, Chairman of the Board of Management of BMW AG, test drive the BMW iX.

Munich. In its search for inspiration and a
challenging exchange with opinion leaders and visionaries from
different areas of society, the BMW Group is entering into a
cooperation with one of the most prominent players in the US cinema.
Actor Christoph Waltz takes on role as Co-Creator for the premium
brand BMW. To kick off the partnership, Waltz played a central role in
the design world premiere of the BMW iX. The future model of the BMW
Group celebrated its premiere at #NEXTGen 2020.

With this year’s #NEXTGen, the multi-day, completely digitally
produced event streamed at www.bmw.com/NEXTGen, the BMW
Group is not only providing an outlook on future individual mobility,
but also exciting insights into how the models and technologies are
developed with which the company is significantly driving and shaping
the current transformation of the automotive industry. In order to
gain a deeper understanding of tomorrow’s needs, wishes and trends,
the BMW Group cooperates with pioneers and lateral thinkers from such
diverse fields as computer technology and e-gaming, fashion and sport,
ecology and social science as well as music, film and other cultural disciplines.

The dialogue with Christoph Waltz, who was awarded an Oscar each for
his acting achievements in the films “Inglorious Bastards”
(2009) and “Django Unchained” (2012), was initiated by
Oliver Zipse, Chairman of the Board of Management of BMW AG. He
invited the actor to enter into critical dialogue with designers,
technology developers and strategy experts from the BMW Group. The
focus was on the design of the BMW iX, the current fields of
innovation of the BMW Group and the general conditions under which
individual mobility will continue to develop in the future.

“The discussions we had with Christoph Waltz in the run-up to
#NEXTGen 2020 about future technologies, social change and the future
significance of driving pleasure were very inspiring. He gave us new
perspectives with his openness, pragmatism and a certain degree of
impatience. I am delighted to have won a Co-Creator in Christoph
Waltz, who will challenge us again and again with his thoughts and
ideas,” says Oliver Zipse.

When it comes to cars, Christoph Waltz appreciates premium quality,
technological precision and attention to detail. He is particularly
concerned with the sustainable character of high-quality and therefore
durable products. But the actor is also intensively interested in the
ecological aspect of sustainable drive technology with regard to
protecting the climate and conserving resources. Accordingly, he
follows the progress in the field of electric mobility with great interest.

Christoph Waltz observes the latest developments in the technology
fields of electric mobility, networking and automated driving just as
closely as the associated international competition. “I am
delighted about every new technological impulse that comes not from
Silicon Valley but from Europe, and I would like to see more of
it”, says Christoph Waltz. “What I was able to learn at BMW
in this area impressed me very much. BMW is a very
steeped-in-tradition, but at the same time extremely future-oriented company.”

https://www.bmw.com/en/events/nextgen/christoph-waltz.html

Original Press Release

#NEXTGen 2020.

BMW:#NEXTGen 2020.

Experience #NEXTGen 2020 at: www.bmw.com/nextgen

Munich. The BMW Group is writing the next chapter in
the future of mobility – and #NEXTGen 2020 provides the ideal platform
on which to present this latest instalment. Following the highly
successful inaugural event in 2019, this year’s programme will be
staged in digital formats. In a world that is changing more radically
than ever, the BMW Group has set itself the target of continuing to
spearhead technological development, set trends and be an instrumental
force in shaping the future face of mobility with an attractive
product portfolio and its Power of Choice strategy.

At #NEXTGen 2020 the BMW Group will open doors that are normally kept
firmly shut. It showcases new technologies and vehicles, while also
looking at some very specific examples of what next-generation
mobility might – or will – look like. Indeed, as well as presenting
highlights from the Research and Innovation Centre (FIZ), #NEXTGen
2020 will host world premieres from the BMW Motorrad and MINI brands.
And the event will also take a look at the design of the
series-production version of the BMW iNEXT, which will go on sale in
late November 2021 badged as the BMW iX.

Oliver Zipse: “The BMW Group is constantly striving to
reinvent itself.”

A rapidly approaching future sets the tone for this year’s #NEXTGen
2020. Topic areas such as connectivity, electric drive systems,
artificial intelligence, international alliances and BMW’s new Driving
Simulation Centre provide an ideal introduction to the BMW Group’s
role in this dynamic climate. After all, they each form an established
element of the BMW Group’s day-to-day reality and are playing an
increasingly important role in the development of current and future
vehicles. The BMW Group isn’t just ready for the future – it is
helping to actively shape it.

“The BMW Group is constantly striving to reinvent itself – that is a
key element of our corporate strategy,” says Oliver Zipse, Chairman of
the Board of Management of BMW AG. “The BMW iX encapsulates this
approach in highly concentrated form.”

Production of the BMW iX will begin at BMW Plant Dingolfing in 2021.
On the one hand, it amalgamates all the developments, experience and
innovations accumulated by BMW in recent years in its capacity as the
leading premium provider in the field of electric mobility. But its
development also illustrates the crucial role already being played by
artificial intelligence (AI). At the current time, the BMW Group
employs AI in over 400 applications and in every relevant department
of the company, for example in development, sales/marketing and
production. It is also used for processing and interpreting large
quantities of data. AI forms the basis for automated driving and the
most natural in-vehicle operating experience possible.

Another major step along the road to future mobility – automated
driving – can only be turned into reality with the aid of technology
from a field in which BMW has played a pioneering role since the
1990s: connectivity. BMW already offers over-the-air software upgrades
and digital services for many of its models today. The BMW iX now goes
one step further as the first premium model to employ 5G mobile
technology. A multitude of extremely powerful sensors – ranging from
cameras to radar and ultrasonic units – coupled with numerous
different antennae, from Bluetooth through to 5G, and assisted by
artificial intelligence and Data-Driven Services convert the BMW iX
into a high-performance computer on wheels.

The BMW Group’s new Driving Simulation Centre in Munich provides an
ideal setting for these activities. The most sophisticated and
versatile facility of its type, this 11,400-square-metre facility is
home to a total of 14 simulators, including a high-fidelity simulator
and a high-dynamic simulator. These allow the experience of driving on
the road to be transferred to the lab in more realistic form than ever before.

International alliances open up new avenues.

The BMW Group’s alliances also highlight how determined the company
is to forge new paths. For example, the engineering tools used in the
past were no longer able to handle the complex requirements of the BMW
iX. This was one of the reasons why BMW contacted Epic Games back in
2015 and not long after became the first carmaker to implement a
mixed-reality system in vehicle development that had been created
entirely using components from the gaming industry. It is based on
Unreal Engine 4 from Epic Games.

World premiere for the MINI Vision Urbanaut.

When MINI presents the “MINI Vision Urbanaut” at 14:00 on
17.11.2020 at #NEXTGen , the brand will exclusively unveil its totally
new vision of space. There’s something to be excited about.

BMW Motorrad Definition CE 04 revolutionises the scooter segment.

Like the MINI Vision Urbanaut, the second model making its global
debut at #NEXTGen 2020 is also designed for purely electric travel.
The near-production BMW Motorrad Definition CE 04 scooter has evolved
from the BMW Motorrad Concept Link and merges the customer’s analogue
and digital worlds under the motto “Plugged to Life”. It offers city
commuters a means of transport and communication in one, with many of
the innovative elements and details of the BMW Motorrad Concept Link –
which was seen as a radical vision for the distant future back in 2017
– set to find their way into series production.

This clearly shows how far electrification of the entire BMW Group
model fleet has already progressed. And this is set to continue in the
near future. A quarter of all vehicles sold by the BMW Group in Europe
in 2021 are expected to have an electrified drive system, with this
proportion rising to a third in 2025 and half in 2030. In 2023, BMW
Group customers will be able to choose from 25 electrified models,
approximately half of which will have an all-electric drive system.

Modern leadership in many different areas.

At #NEXTGen 2020, the company is also exploring a variety of projects
that demonstrate the meaning of leadership today. A collaboration with
streetware label Kith in New York, for instance, allows BMW M GmbH to
detect the latest trends in a young and influential fashion scene. The
Electrified Wingsuit by BMW i represents a leap into a new dimension
in every sense. With the support of BMW i and BMW Group company
Designworks, Austrian Peter Salzmann used it to make the first ever
flight by a human wearing an electrically powered wingsuit. These are
just two examples of how the BMW Group is setting trends, picking up
on new developments and anticipating what customers want.

Electric drive system
.

BMW Group covers the entire process chain for electric driving
.

BMW has been the leading premium provider in the field of electric
mobility for many years now and has made a name for itself with
innovative vehicle concepts, such as the BMW i3 and BMW i8. The
company employs state-of-the-art production methods and facilities
across the board in order to offer the customer a well-balanced
product range whose drive systems – in keeping with the Power of
Choice approach – fit in exactly with their preferences and needs. To
further strengthen its leading position, the BMW Group is forging
ahead with the expansion of electric mobility and its model portfolio.

“The performance of our electric drive technology – now in its fifth
generation – has benefited from more than ten years of experience
through the BMW i brand across all areas: the high-voltage battery,
electric motor, battery cells, power electronics and charging
technology,” sums up Frank Weber, Member of the Board of Management of
BMW AG, Development. “This far-reaching expertise in all the major
components will allow us to further increase the number of electrified
models in our line-up to 25 in just over two years.”

Over a million electrified BMWs by the end of 2021.

It was the presentation of the BMW i3 in 2012 followed by its launch
just one year later that kicked off the modern era of electric
mobility at BMW. The groundbreaking electric car is also a fine
example of the advances that BMW has made in the intervening period,
as the storage capacity of the high-voltage battery in the BMW i3 has
doubled since its debut – without the battery taking up any more space.

Today, some 13.3 per cent of all BMW and MINI models newly registered
across Europe have all-electric or plug-in hybrid drive systems. The
BMW Group expects this proportion to already rise to a quarter by
2021, a third by 2025 and then half by 2030. BMW and MINI vehicles
with an electrified powertrain are now available in 74 markets around
the world. Total sales of electrified models in these markets had
exceeded 500,000 by 2019 and are likely to top the one million mark by
the end of 2021.

In-house developments from the BMW Group for all elements of
electric drive.

The BMW Group is relying on in-house developments for all elements of
BMW eDrive technology to help it fulfil these ambitious targets. The
quality of the electric motors, high-voltage batteries, charging
technology and power electronics is rooted in the experience garnered
with the BMW i brand since 2011.

The BMW Group will in future manufacture battery modules,
high-voltage batteries and electric motors for its electrified models
on eight production lines at its competence centre for electric drive
systems in Plant Dingolfing. The company plans to install a further
four lines over the coming years and ramp up production capacity
significantly. Having started with 8,000 square metres of production
space in 2015, the competence centre for electric drive system
production is set to grow tenfold to 80,000 square metres. The
objective is to produce electric drive systems for over half a million
electrified vehicles a year in Dingolfing alone as soon as 2022.

Dingolfing already boasts many years of expertise in the manufacture
of electric vehicle componentry – the high-voltage batteries for the
BMW i3 have been volume produced here since 2013 and the facility has
also been building electric motors since 2015. Today, Dingolfing
exemplifies the BMW Group’s Power of Choice approach; its innovative
production system allows plug-in hybrid and combustion-engined models
to roll off the assembly line here alongside fully electric models.
This makes the facility a prime case study in how to address the
diverse spread of mobility solutions and requirements in play today
and to come in the future.

BMW Group covers the entire process chain for electric driving.

The company’s equivalent to Dingolfing for battery expertise can be
found in Munich. The Battery Cell Competence Centre opened in 2019
maps the entire value chain of battery technology – from research and
development via composition and design to large-scale production. This
means the BMW Group is already developing forthcoming generations of
battery cells, focusing on customer-relevant aspects such as improving
energy density, peak output, service life, safety, charging
characteristics and performance at varying temperatures, as well as
cost reduction.

In 2022, the centre’s findings will be put into practice at the BMW
Group’s new pilot plant for manufacturing lithium-ion battery cells.
Currently under construction in Parsdorf near Munich, the facility
marks a decisive step in the company’s quest to continue strengthening
its position as the leading premium provider of electric mobility.
This pilot plant will make BMW the first carmaker to cover the entire
process chain for electric driving in-house.

The BMW electric powertrain strategy revolves around the Power of
Choice, i.e. providing the customer with the best and most appropriate
overall package for their individual requirements every time. As far
as electric mobility is concerned, this is primarily a question of
striking the perfect balance between performance and range. The
development of cutting-edge testing methods and test cases was an
important step along this path and has also led to increased
efficiency and faster processes.

With this in mind, the BMW Group’s E-Drive system test rig in Munich
assists with the development of new system components from day one and
enables testing of any conceivable driving manoeuvre. To this end,
high-dynamic dynamometers can simulate any combination of rolling,
air, gradient, acceleration and inertial resistance in all manner of
different conditions – driving in sun, snow, wind, rain, through a
city centre or even on the Nürburgring-Nordschleife. And this can all
be done every day, round the clock. The facility even allows test
drives to be conducted remotely from the engineer’s home. So electric
drive system development work at BMW never stands still – and it is
getting faster all the time. The E-Drive system test rig plays a
central role here, helped by what is arguably its most impressive
feature: the ability to test parts that are not yet available in
finished product form by simulating them as virtual components.
Together with increased process efficiency, this serves to shorten the
development time for innovations by as much as one-and-a-half years.

Fifth-generation eDrive: major benefits for production and sustainability.

The fifth generation of BMW’s eDrive technology is now entering the
fray. Key advantages of this highly integrated electric drive
component include the absence of rare earths, a compact construction
resulting from the integration of electric motor, transmission and
power electronics into a single housing, and the flexible scalability
rooted in the technology’s modular design. The drive system is
compatible with all vehicle concepts and available in a range of power
ratings for different models. It will also feature in the BMW i4 and
BMW iX models from 2021.

In keeping with its status as a trailblazer for sustainability, the
BMW Group has signed contracts with its suppliers committing to the
use of green power only from now on in the manufacture of
fifth-generation battery cells. As production volumes increase, the
switch to green power will save around ten million tonnes of
CO2 over the coming decade. That is roughly the quantity of
CO2 generated by a city the size of Munich every year.

“The BMW Group is already working on the development of new vehicle
concepts that will help shape the future of electric mobility. Because
electric drive is not merely a technical innovation and a logical step
towards greater sustainability – it also has the potential to open up
a new dimension in driving pleasure,” says Martin Schuster, Head of
Development E-Powertrain. This is currently being demonstrated behind
closed doors by the company’s “Power BEV” experimental vehicle, as it
explores the limits of the technically possible. Three
fifth-generation electric motors producing a maximum system output of
over 530 kW/720 hp have been fitted in a current BMW 5 Series
production model. This trio of drive units were integrated without
encroaching on the passenger compartment and deliver extremely dynamic
longitudinal and lateral performance. The prototype is equipped with
two independently controllable electric motors at the rear axle. These
promise pure driving enjoyment thanks to their E‑torque vectoring
function, as electric drive brings a new and richly engaging angle to
the driving pleasure for which BMW is renowned.

Connectivity.

The ultimate in connectivity, computing power, data processing
and intelligence

. 

The principle of swarm intelligence is best known from bees. The
individual members of a hive interact and communicate with one
another, cooperating as a single organism to also make intelligent
decisions, for instance when searching for a nesting site or the most
efficient route to a source of food. Such decisions based on
information from a swarm tend to be far more intelligent than those
taken by one individual on their own.

The same principle underpins a key aspect of connectivity at the BMW
Group. As Christoph Grote, Senior Vice President BMW Group Digital
Car, explains: Our customers already benefit directly from the swarm
intelligence of our connected fleet today. Smart vehicles use their
sensors to gather information on traffic, parking spaces, hazardous
situations or road signs, for example. This data is aggregated in
anonymised form in the BMW cloud and evaluated with the help of
machine learning. Relevant information is then fed back to the
vehicles, depending on the specific situation. This gives each
individual vehicle access to the collective knowledge of 14 million
others, and in some respects the swarm will know more than a human
possibly can.”

Digital vehicle platform.

It is the high degree of connectivity within the BMW vehicle fleet
that makes all the difference. BMW has over 20 years of connectivity
experience under its belt. The company installed the first SIM card in
a vehicle back in 1997 before going on to lay the groundwork for
connected, more individual mobility with BMW ConnectedDrive. Things
have progressed at a rapid pace in the meantime. The new digital
platform being introduced with the BMW iX sets new standards for
connectivity, performance and intelligence. When all vehicle functions
are active and operating at full load, the amount of data for
processing flowing through the car’s network is between ten and 20
times greater than in the current model generation, with data rates of
up to 30 Gbit/s. This is all made possible by the first ever use of
Gigabit Ethernet technology in a BMW.

To give an idea of its capabilities, the network aboard the BMW iX
can transmit the data stored on an entire DVD in a little over a
second. The growth in the volume of data is largely down to the
vehicle’s improved system of sensors and is needed for the driving
assistance systems. 

A multitude of extremely powerful sensors coupled with over 30
antennae and the highly centralised architecture in which complex
software functions are concentrated in a handful of central
high-performance computers convert the BMW iX into a digital top
performer on wheels. It is the first model to feature this technology
toolkit, which paves the way for new and highly complex vehicle functions.

Connectivity as an enabler.

This all underpins extremely fast processing of the acquired data.
Part of the pre-processed data from the vehicle is transmitted to the
cloud at BMW, where the aggregated and anonymised fleet data is
analysed and evaluated with the help of machine learning. Relevant
information is then sent back to the vehicles, depending on the
specific situation, where it helps to increase comfort, efficiency and
safety for the driver.

Vehicles with On-Street Parking Information, for example, are already
capable of not just showing the driver where there is a parking space,
but also estimating the likelihood of it being available at the
calculated arrival time. Taking this data as a basis, the route
offering the greatest probability of finding a parking spot close to
the destination can be calculated for the remainder of the journey,
saving customers time and stress. At peak times, cars searching for
parking spaces account for as much as one third of the total volume of
car traffic in large cities. Shortening the search for parking would
therefore result in considerable fuel and emission savings in urban
areas, meaning that everyone benefits.

This advanced degree of digitalisation and connectivity is ushering
in a new generation of vehicles at BMW that will enjoy continuous
improvement during their life cycles. Since the introduction of the
modular BMW Operating System 7 vehicle software in 2018, BMW has been
offering extensive over-the-air Remote Software Upgrades for its
latest generation of models. As a result, BMW vehicles are always up
to date, no matter whether they are fresh off the production line or
already in action out on the road. The largest and most extensive
upgrade campaign in the company’s history got underway in mid-October
2020. More than 750,000 BMWs around the world are set to receive an
array of new functions and improvements, such as the cloud-based
navigation system BMW Maps and the integration of Android
AutoTM. This is the largest over-the-air update ever to
have been rolled out by a European manufacturer.

BMW Group to become the first premium manufacturer with 5G in
series production.

The BMW iX will now go one step further by becoming the first premium
model to be equipped with 5G mobile technology. 5G offers extremely
high data bandwidth and low latency – meaning fast data transmission –
and also expands the possibilities for connectivity between the
vehicle and its environment. It forms the basis for real-time
reception and transmission of data and sensor system information to
the BMW cloud. Together with the improved quality of service offered
by the 5G network, this will bring about significant enhancements and
innovations in the areas of entertainment, infotainment, automated
driving and road safety. The high data transmission rates will
additionally enable a far greater degree of cloudification. This
involves transferring vehicle functions requiring a lot of computing
power to the BMW cloud, where the combined performance of an entire
computing centre is available with the ability to process vast
quantities of data and complex tasks. The computed data is sent back
to the car in a matter of milliseconds courtesy of 5G.

This cellular mobile technology and, most notably, the 5G standard
also have the potential to connect vehicles with other road users.
C-V2X (Cellular Vehicle to Everything) solutions allow cars,
motorcycles, buses and trucks to communicate with one another, with
the smartphones of pedestrians, cyclists and scooter riders and even
with the infrastructure directly without any need to connect to the
mobile network. This enables information such as direction of travel
to be shared in specific traffic situations and warnings of potential
hazards to be transmitted.

5G is nothing less than the next level of connectivity and it
represents a crucial advance for mobility’s next evolutionary step.

More complex functions, simpler operation.

The increasing functionality and connectivity of vehicles and their
extensive digitalisation inevitably add to the complexity of the
overall system. By contrast, vehicle operation is becoming simpler,
more intuitive and more natural. This is made possible by increasing
levels of intelligence and function automation on the one hand, but
also through the deployment of shy tech and pared-down, clearly
arranged controls like those in the BMW iX. As vehicle intelligence
increases, more complex functions can be taken off the driver’s hands,
allowing the person at the wheel to focus purely on the essentials and
the pleasure of driving. If on-board intelligence is handling more
tasks and more information is being made available, this also means
that the vehicle is playing a more active role in the interaction
between human and machine. After all, in a mobility context, vehicles
sometimes know more than the driver: where the next free parking space
or fast-charging point is, for example, or that heavy rain is starting
to fall a few hundred metres further on, that a corridor for emergency
vehicles needs to be formed in a couple of miles, or that there is an
upcoming temporary speed limit due to moving roadworks – all
information that is relevant for the driver. What is crucial here is
that the right information is presented in the right place at the
right time, allowing the driver to react and interact in an
appropriate manner for the situation at hand. Interaction design at
BMW clearly focuses on multimodal operation using a combination of
physical controls and touch, voice and gesture control.

Accumulated digital expertise in development.

At the BMW Group, a team of digital experts strive for perfection as
they work together eagerly to integrate groundbreaking technologies
into a car and fuse hardware and software to harmonious effect. They
interconnect mobility and the digital world and turn the vehicle into
a highly integrated, integrative device that dovetails seamlessly with
the customer’s digital ecosystem.

The BMW Group operates with an international network of developers
stretching from China via Europe – through the Research and Innovation
Centre in Munich and Critical TechWorks in Portugal – to various sites
in the USA. This way, different skills and areas of technical
expertise and, most notably, the differing customer requirements of
each region are incorporated into the design and development phases.
The young team of more than 7,200 software and IT experts encompasses
a diverse range of disciplines, including software engineers, UX
designers, psychologists, data scientists, as well as specialists in
AI, robotics, autonomous driving and smart production. Agile work
processes and methods in workspaces that have been purpose developed
for collaboration lend themselves to short development and innovation cycles.

On average, 70 customer studies a year are conducted in relation to
interface design alone. These studies are an essential component of
customer-centric and data-driven development. They allow prototypes to
be continuously checked for user-friendliness and compared against the
customers’ mental model. Clear feedback is evaluated and subsequently
fed directly into the next development steps. Development also factors
in anonymised data from the vehicle fleet. The information from the
vehicles of customers who have actively consented to data being
transmitted is depersonalised and aggregated in order to provide a
picture of how the majority of users behave and how behaviour varies
in different regions of the world. Further customer-centric
development tools include specially designed dialogue formats as well
as trend scouting and research.

The overriding objective is to develop a system that is as easy and
intuitive to use as possible, suited to all customer groups and
therefore highly flexible and customisable.

Virtual collaboration
.

BMW Group is using technology from the gaming sector
.

What does gaming sensation Fortnite have to do with the BMW iX? It’s
a question that might leave even BMW connoisseurs and gaming experts
with a blank look on their faces. And yet the most successful computer
game of recent years – it recorded 350 million players in May 2020 –
and the BMW Group’s new technology flagship do indeed share common
ground: they used Unreal Engine from Epic Games in their development.

What may sound astonishing at first is, on closer inspection,
actually quite logical. After all, with the BMW iX embodying the dawn
of a new age in driving pleasure, a radical change in thinking was
needed in the development process. Existing engineering tools were no
longer fit for purpose given the car’s complex specification brief.
Added to which, BMW had set itself the goal of elevating the
functionality and user experience the BMW iX offers its customers to
unprecedented levels.

“We took the development of the BMW iX in totally new directions,”
explains Frank Weber, Member of the Board of Management of BMW AG,
Development. “For example, we used innovative technologies from the
gaming industry to visualise the interface between design and
technology as realistically as possible. The BMW iX is the first car
to be developed using the game engine we modified.”

Partnership with Epic Games.

These were two important reasons why BMW decided to rethink the
development of the BMW iX from the ground up. The company contacted
Epic Games back in 2015 – and it wasn’t long before it became the
first carmaker to introduce a mixed-reality system into the vehicle
development process in which components from the gaming industry
played a central role. The system is based on Epic Games’ Unreal
Engine 4, which also powers Fortnite and the racing simulator Assetto
Corsa Competizione.

“Today, gaming technologies offer many of the functions – for
example, virtual reality and the interaction between users – that we
are lacking in our engineering tools,” explains Matthias Oberhauser,
Product Owner Design and Virtual Product Experience BMW. “That’s why
we have taken a lead from gaming technology for this project. In 2015
a small team at BMW set about modifying the game engine so we could
use it in vehicle development.”

The tech duly saved a considerable amount of time and money in the
early development stages, in particular. Before this system started
work, virtual reality testing was only possible with the help of
expensive, specialised equipment. Using consumer electronics gave the
developers a previously unimagined degree of flexibility, as they
could implement and test changes extremely quickly. In addition,
developers around the world could get involved in decision-making from
wherever they happened to be, removing the need to travel long
distances. Only when designs have been assessed in virtual reality and
using 3D glasses are they turned into physical models for further testing.

“When BMW came to us, we were surprised at first,” recalls Doug
Wolff, Business Development Manager, Manufacturing Epic Games. “But
then we were really excited about the idea of using innovative
technologies from the gaming sector in vehicle development –
especially at the interface between design and technology. You can
certainly say that BMW leads the way in both the automotive industry
and beyond when it comes to collaboration tools based on game engines.”

Mixed reality assists BMW iX development.

However, BMW went a step further in the development of the BMW iX. An
example here is its use of technology for the car’s spectacular
interior. As visual impressions are often not sufficient in this area,
BMW employed a reusable interior design. The use of rapid prototyping
– a fast-paced process for manufacturing sample components – adds a
mixed-reality dimension to the development process. I.e. it benefits
from the intelligent combination of surfaces you can actual feel and
control elements presented using virtual reality.

The result is an all-encompassing experience enhanced even further by
accurate reproduction of the signature BMW engine sound, for example.
Using the virtual reality model allows the vehicle to be experienced
in a variety of environments. The totally realistic vehicle impression
created in this way is currently unique in the automotive industry.

The ability to present vehicle functions and new interior concepts
extremely quickly by means of these visual experiences in the virtual
reality space opens up various new avenues – for example, simulation
of journeys through cities. Here, it is possible to test aspects
including visibility over the area around the car and to check how
different viewing angles and seating positions affect the view of a
display on a screen or how difficult it is to reach. This gives the
development engineers the impression of experiencing a real-life road
situation inside an actual car.

BMW Group extends use of gaming technology into other areas of
the company.

The BMW iX is the first car to have been developed at BMW using
gaming technology. It meant the engineers and designers were not only
able to assess the static geometry of the car, they could also
experience the BMW iX and all its functions virtually at every stage
of the development phase.

However, for BMW this is only the beginning. The potential of gaming
technology for future projects is enormous; it is capable of
revolutionising not only vehicle development but also other areas,
such as design, production and sales/marketing. Indeed, the BMW Group
is already employing the short development cycles of consumer
technology in many other areas of the company. And it has now
developed the technology into a platform which is used in almost all
processes and is being further expanded. Other BMW projects – such as
factory planning and sales organisation – are now learning and
benefiting from the experiences gained in the production of the BMW iX.

Artificial intelligence
.

The basis for automated driving and natural interaction
.

The BMW Group currently employs artificial intelligence (or “AI” for
short) in more than 400 applications and in every relevant area of the
company. Development is one example; here AI provides the basis for
automated driving and the most natural possible in-vehicle user
experience. “Artificial intelligence plays a central role at the BMW
Group,” says Simon Euringer, BMW Group, Head of Intelligent Personal
Assistant. “It helps us with the processing and interpretation of
large quantities of data – whether that’s in sales, production or research.”

Extensive data pool provides the basis for all AI applications.

Artificial intelligence requires an extensive pool of data, whatever
the application. In order to virtually reproduce driving situations at
the Driving Simulation Centre and, in the next step, train BMW Group
vehicles for automated driving, the actual road network and traffic
situations first need to be digitalised.

The basis for data-driven development therefore consists of the data
collected worldwide by the vehicles of the BMW Group Automated Driving
Test Fleet, plus – since the end of 2019 – the data from vehicles
owned by BMW Group customers, who have consented to this anonymised
information being transmitted and processed.

As of October 2020, this already equates to over 250 million
kilometres of real-world driving experience from the regions of Europe
and North America. From the totality of data from these two sources –
the BMW fleet and BMW customer vehicles – particularly relevant
driving scenarios and environmental factors are selected and their
relevance is continuously increased.

Particularly challenging scenarios for AI-based simulations are, in
turn, extracted from this to ensure that the intricacy of reality is
taken into account as fully as possible in the development of complex
driver assistance systems like the Driving Assistant Professional and
future automated driving applications.

These vast quantities of data are processed by the BMW Group High
Performance D3 platform with over 230 petabytes of storage
capacity (in the planned expansion) and an extremely powerful computer
platform with more than 100,000 processor cores and over 200 GPUs
(Graphics Processing Units).

The development of automated driving with the
BMW iX.

AI creates an algorithm based on the data collected, and this then
calculates safe and anticipatory automated driving functions. So
without AI, automated driving cannot progress. All of the results of
the calculations are tested directly at the BMW Group Autonomous
Driving Campus in Unterschleißheim, which is connected directly to the
BMW Group High Performance D3 platform located just a few
kilometres away by high-performance fibre-optic cables.

In the future, the BMW iX will play an important role in the ongoing
development of automated driving. “With its all-new technology
toolkit, its computing power, high-performance sensor technology,
highly advanced data-driven development and embedded AI for processing
complex tasks, the BMW iX offers the potential to continue developing
automated driving functions year after year,” says the BMW Group’s
André Roskopf, an expert in data-driven development and AI.

AI can already be experienced in BMW vehicles.

Artificial intelligence can already be used and experienced by
drivers and passengers in BMW Group vehicles. The Intelligent Personal
Assistant (IPA) – available in a large number of models since the end
of 2018 – employs AI to make it easier for customers to use functions
in their vehicle. The driver activates the IPA using the prompt
“Hey BMW” and can operate a host of functions by voice control without
having to use pre-defined commands. “The key here is AI and machine
learning. These are indispensable elements of natural interaction –
i.e. intuitive vehicle operation – and enhance both the comfort and
safety of those on board,” explains Simon Euringer.

Driving Simulation Centre
.

The new benchmark for the automotive industry
.

When the BMW Group was planning its all-new Driving Simulation
Centre, the technology the company decided to use included
supercapacitors, direct drive with linear motors and 360-degree
projectors. At the same time, the entire planning process was made
customer-centric. The outcome is a Driving Simulation Centre that sets
new standards.

“With 14 simulators on a site measuring 11,400 m² in total, our new
Driving Simulation Centre in Munich is the most advanced and
diversified facility in the automotive industry,” says Frank Weber,
Member of the Board of Management of BMW AG, Development. “Here,
simulators with a wide range of motion systems are being built – all
the way up to highly dynamic units that use direct drive with linear
motors to recreate a realistic BMW driving experience. This takes us
to a new level of virtual development.”

Building work in Munich began in 2018 and the new Driving Simulation
Centre will be put into operation gradually. Here, the BMW Group is
turning the most progressive concept in the automotive industry into
reality. The company is creating every opportunity for its vehicle
research and development engineers to simulate and test the product
requirements of the future under realistic conditions.

Optimum simulation tools for every stage of development.

The new Driving Simulation Centre will provide the ideal simulation
tool for every area and every phase of the vehicle development
process. At the same time it will take customer involvement in the
development process to a whole new level. “We can perform test drives
for studies with up to 100 test persons per day,” says Michael
Brachvogel, Head of BMW Group Research, Interiors, User Interaction,
User Experience and Driving Simulation, who involves not only BMW
Group engineers but also external test persons in the virtual test
drives. “The new Driving Simulation Centre makes an enormous
contribution to our customer-centric product development. We can
integrate direct customer feedback into the development process at any
given moment.”

Virtual experience of every last detail.

For years now, driving simulation has played a key role in the
driving dynamics segment of the development function at the BMW Group.
The new Driving Simulation Centre will enable the virtual development
process to be further expanded, thereby reducing the number of
prototypes that need to be built as well as the duration of the
development cycle. “Both in the early phase of development and at the
validation stage, every nuance that goes to make up that signature BMW
driving feeling can be sampled in the state-of-the-art simulators,”
says Thomas Lachner, a driving simulation expert with the driving
dynamics development team.

The Driving Simulation Centre is the perfect response to the
ever-increasing requirements facing the development of intelligent,
highly connected vehicles. New display and control concepts can be
subjected to intensive tests, for example to analyse the risk of
driver distraction or the effectiveness of the multi-modal controls.
“With the aid of extensive tests in the driving simulator we can
design our systems in such a way that our customers in their vehicles
obtain the right information at the right time and in the right place
– all in the most intuitive way possible and in every conceivable
driving situation,” says Marion Mangold, team lead User Interaction Concept.

Traffic scenarios that involve risk or occur only rarely are almost
impossible to test on the road. So driving simulation offers major
advantages, in particular for the development of driver assistance
systems and functionalities that will in future be automated. In the
simulator, these kinds of situations can be replicated safely and in
great detail as often as required. “Our preparations for the
introduction of our driver assistance functions are extremely
thorough. Driving simulation is a major factor in ensuring that we can
develop the best and safest products for our customers,” says Manuela
Witt, expert for Safety-in-Use and Effectiveness Analysis.

Total immersion in seamless simulation.

The Seamless Simulator Experience was conceived by the BMW Group’s
simulation experts with the aim of immersing test persons much more
deeply in virtual driving situations. For example, in selected studies
test persons wearing a VR headset will in future make their way from a
virtual BMW or MINI dealership to the vehicle waiting outside for a
test drive. They only remove the headset immediately before entering
the simulator. This leads to a very high level of immersion. “This way
we get very valid and robust results for the optimisation of our user
functions,” says Martin Peller, overall project manager of the new
Driving Simulation Centre.

High-end simulators use direct drive with linear motors for a
realistic BMW driving experience.

In the high-fidelity simulator, driving scenarios are reconstructed
in great detail and with high precision. This means that, for the
first time, complex urban driving situations – which present a
particularly wide range of challenges for automated driving systems –
can now be replicated under laboratory conditions. In this simulator’s
almost 400-square-metre motion area, longitudinal, transverse and
rotational movements of a vehicle can be represented simultaneously.
The simulator is capable of putting a total mass of 83 metric tons
through maximum acceleration of 0.65 g. For its part, the High Dynamic
Simulator – the second highlight of the new Driving Simulation Centre
with a 21-metre sled and a moving mass of 23 metric tons – can
generate longitudinal and lateral acceleration of up to 1.0 g. It
permits the replication of highly dynamic evasive action, emergency
braking and hard acceleration.

These two high-end simulators move on a sophisticated system of
wheels and rails, which reacts virtually instantaneously to driver
inputs such as steering commands. Acceleration is provided by linear
electric motors with no moving parts. These hover above a series of
magnets, using much the same technology as maglev trains.
Supercapacitors deliver the peak power required by the motion system
in fractions of a second, while regenerative braking is used to
resupply them with energy.

Further information on the Driving Simulation Centre can be found by
following this link:
https://www.press.bmwgroup.com/global/article/topic/5236/technology/

BMW iX.

The dawn of a new era
.

The BMW iX is the BMW Group’s new technology flagship. It opens the
door to the next level in all-electric driving pleasure and, in the
process, ushers in a new age of mobility focused on a reinterpretation
of design, sustainability, driving pleasure, versatility and luxury.

Due to come onto the market at the end of 2021, the BMW iX is
currently in the final phase of development. It takes all of the
knowledge, experience and innovations amassed by BMW – the leading
premium supplier in the field of electric mobility – over recent years
to a new high point. This is the first BMW model to be based on an
all-new technology toolkit and was conceived from day one for purely
electric mobility.

“The BMW Group is constantly striving to re-invent itself. That is a
central element of our corporate strategy,” says Oliver Zipse,
Chairman of the Board of Management of BMW AG. “The BMW iX expresses
this approach in an extremely concentrated form.”

Fifth-generation BMW eDrive technology delivers outstanding
efficiency and high range.

The new era of mobility will unfold at BMW Plant Dingolfing from
2021. The BMW iX leads the way with future technologies that will also
be incorporated into other BMW models in the foreseeable future. At
the heart of the BMW iX is the fifth generation of BMW eDrive
technology, which encompasses the car’s two electric motors, its power
electronics, charging technology and high-voltage battery. The power
unit was developed by the BMW Group and is manufactured in a
sustainable production process without the use of critical raw
materials known as rare earths. According to the latest predictions,
its maximum output will exceed 370 kW/500 hp, with 0 – 100 km/h (62
mph) possible in under 5.0 seconds.

The drive system delivers not only impressive driving dynamics but
also a combined electric power consumption figure of less than 21 kWh
per 100 kilometres in the WLTP test cycle (the most relevant method at
market launch). This is exceptionally low for its segment. With a
gross energy content of more than 100 kWh, the latest-generation
high-voltage battery enables a range of over 600 kilometres in the
WLTP cycle. That equates to more than 300 miles according to the EPA’s
FTP-75 test procedure. (All figures relating to performance, energy
consumption and range are predicted values based on the car’s current
stage of development.)

DC fast charging at up to 200 kW allows the battery in the BMW iX to
be replenished from 10 to 80 per cent of its full capacity in just 40
minutes. Stopping off at a fast-charging station allows users to top
up the car’s range by more than 120 kilometres (75 miles) within ten minutes.

The batteries fitted in the BMW iX are designed as part of a
long-term resource cycle and enable an exceptionally high recycling
rate. “Technology is driving the advances we need to tackle even the
greatest challenges. This applies in particular to climate
protection,” says Oliver Zipse. “We are firmly convinced that mobility
has to be sustainable if it is to represent a truly outstanding
solution. For the BMW Group, premium mobility is not possible without responsibility.”

Design for a new kind of mobility.

The BMW iX also raises the bar in terms of design. Its innovative use
of forms redefines the successful BMW Sports Activity Vehicle (SAV)
concept. Muscular exterior proportions, a flowing roofline and reduced
surfacing turn the locally emission-free model into an experience
space delivering comfortable mobility both in day-to-day use and over
longer journeys. At the same time, with dimensions roughly similar to
those of the BMW X5 and BMW X6, the BMW iX exudes a new kind of poise
and authority anchored in sustainability, driving pleasure and premium characteristics.

One visible symbol of the fusion of innovation and design at work in
the BMW iX is the new kidney grille design, which is fully blanked off
and performs a digital role as an intelligence panel. Camera
technology, radar functions and other sensors are integrated
seamlessly into the grille behind a transparent surface with a
three-dimensional pyramid structure. This provides the driver with
advanced assistance systems that pave the way for automated driving.
The surface of the kidney grille has a self-healing effect which can
repair minor scratches, for example, within 24 hours at room temperature.

Shy tech: the seamless and invisible integration of high-tech functions.

Users can sample the groundbreaking design of the BMW iX in most
depth when inside the car, although they begin to experience the “shy
tech” principle in play here while climbing aboard. Shy tech refers to
technology that remains largely in the background and only reveals its
functions when they are being used. On entry into the car, the
function in question is the electrically powered door locks. The
interior welcomes the occupants of all five seats with a luxurious
lounge-style ambience, and provides the space required to explore new
ways of using time spent inside the car.

The omission of the centre tunnel gives the cabin an airy and
spacious feel, and ensures passengers in the second row also enjoy
extremely generous legroom. This further accentuates the lounge-style
ambience and long-distance comfort provided by the interior.

The displays and controls are all stripped down to the essentials,
and the shy tech approach for the interior can be seen in a number of
features, including speakers that have been integrated out of sight,
intricately styled air vents, heated surfaces and the BMW Head-Up
Display’s projector, which is recessed discreetly into the instrument
panel. For the first time in a model from the BMW Group, there is the
option of integrating speakers into the seat structure. Meanwhile, the
hexagonally shaped steering wheel (making its debut in a BMW), a
rocker switch for gear selection and the BMW Curved Display that forms
part of the next-generation BMW Operating System clearly advertise the
futuristic form of driving pleasure on offer. The BMW Curved Display
is held in place by a supporting structure that is concealed from the
occupants’ view, so it appears to be standing freely in the cockpit.
This new technology takes the traditional driver focus of a BMW
cockpit to the next level, uniting the 12.3-inch instrument cluster
and 14.9-inch Control Display to form a single unit that curves
towards the driver.

“No other user interface on the market can be operated as simply and
as safely as ours,” says Frank Weber, Member of the Board of
Management of BMW AG, Development. “In the BMW iX we have taken this
to a new level with a new digital vehicle platform.”

Optimised aerodynamics and lightweight design for increased
range and efficiency.

As well as impressing in terms of design, sustainability, driving
pleasure and premium characteristics, the BMW iX also convinces with
the technology underpinning this new age of mobility at BMW.

Credit for the drive system in the BMW iX goes to the fifth
generation of BMW eDrive technology, which encompasses the car’s two
electric motors, its power electronics, charging technology and
high-voltage battery. BMW teams the eDrive tech with far-reaching
measures for optimising aerodynamic properties and minimising weight.
The interplay of these three factors enables even lower energy
consumption and therefore increased range. The handling qualities of
the iX and the level of comfort inside the cabin likewise benefit from
reduced drag and the car’s bodywork structure, with its aluminium
spaceframe and pioneering Carbon Cage.

The drag coefficient (Cd) of the BMW iX is just 0.25 – proof of its
outstanding aerodynamics. The driver experiences the tangible effects
of this aerodynamic efficiency most clearly in the form of
significantly increased range. The bespoke aerodynamics measures for
the front end, rear end, underbody and wheel areas alone succeed in
adding over 65 kilometres (40 miles) to the range of the BMW iX.

Further information on the BMW iX can be found by following this link:
https://www.press.bmwgroup.com/global/article/topic/12079/bmw-inext/

MINI Vision Urbanaut.

Make it your space.

When MINI presents the “MINI Vision Urbanaut” at 14:00 on
17.11.2020 at #NEXTGen , the brand will exclusively unveil its totally
new vision of space. There’s something to be excited about.

BMW Motorrad Definition CE 04.

“Plugged to Life” – a new form of urban two-wheel mobility
.

With its electric drive system, trailblazing design and innovative
connectivity solutions, the BMW Motorrad Definition CE 04 is setting
out to change the face of the scooter segment as we know it. This
close-to-production further development of the BMW Motorrad Concept
Link links the customer’s analogue and digital worlds under the banner
“Plugged to Life” and doubles up as a means of transport and
communications hub for city commuters. Add intelligent rider equipment
to the mix and the result is an all-embracing, emotionally engaging
and newly conceived mobility experience.

As Edgar Heinrich, Head of Design at BMW Motorrad, explains:
“Electric mobility is a key form of drive system for the BMW Group and
we are employing this technology consistently in our sustainability
strategy. Electric drives are also a relevant topic for BMW Motorrad,
especially for the urban environment. Since 2013, we have been a
pioneer in this area with the BMW C evolution scooter. The BMW
Motorrad Definition CE 04 is the logical continuation of the electric
mobility strategy for urban centres and provides a concrete preview of
what a near-production bike for taking two-wheeled electric mobility
in cities to a new level – both technically and visually speaking –
might look like.”

Innovative architecture and pioneering design.

The segment-shaping design of the Definition CE 04 embodies a new
urban aesthetic and stylistic evolution. Many innovative elements and
details of the BMW Motorrad Concept Link – which was seen as a radical
vision for the distant future back in 2017 – are now approaching
production readiness. The technical composition of the electric drive
system enables groundbreaking design that responds to the fundamental
requirements of today’s users in terms of straightforward
functionality, a clear aesthetic and their digital reality, and
represents a departure from established scooter styling. Clear lines,
large surfaces in Mineral White metallic and precise forms create
modern proportions. The two-tone colour split adds to this impression.
The technical heart of the Definition CE 04 – made up of the drive
system, single-sided swing arm, spring strut and tooth belt – is
painted matt black. Plus, the slim batteries in the underfloor section
and the compact drive unit on the rear wheel offer scope to explore
new avenues. The side-access compartment (which can accommodate a
helmet, for example) is a case in point. The lower centre of gravity
brought about by the low-mounted battery pack ensures playful handling
and dynamic riding pleasure.

Practical and ergonomic.

The drive unit and battery pack are designed for a practical everyday
bike designed to transport users from home to workplace, or to evening
get-togethers with friends. The urban target customers mainly travel
short distances of approximately 12 km (7.5 miles) each day, so
although the seat should be comfortable it does not require
particularly heavy padding. Cue the floating bench design, which also
allows riders to climb on easily from the rear and improves ergonomics
for single riders, regardless of their leg length or body size.

Connecting the rider with their surroundings.

The BMW Motorrad Definition CE 04 also shines the spotlight on
practical and user-oriented solutions when it comes to digital
applications. BMW Motorrad sees significant future potential in the
interaction between the rider and their equipment in terms of safety,
comfort and the emotional experience on board. For example, the rider
can connect with their surroundings via a combination of the BMW
Motorrad Definition CE 04 and their smartphone. The 10.25-inch display
is the largest of its kind so far in the scooter segment and serves as
an interface between the rider’s analogue and digital worlds.

Rider equipment joins the outward communications toolkit.

The new rider equipment also enhances connectivity. And if desired,
it can even help the scooter communicate with its surroundings. The
clothing range developed exclusively for the BMW Motorrad Definition
CE 04 centres on a casually cut warm parka designed for everyday use.
Light guides integrated into the sleeves and hood provide improved
visibility on the road. They are activated by sensors in the sleeves
and can change colour.

To ensure the rider remains contactable at all times, the parka’s
inside pocket has an inductive smartphone charging panel. The rider
equipment therefore slips seamlessly into the user’s life and has a
cool look which is both urban and extremely practical. The new range,
which also includes black riding jeans, stylish sneakers and a white
open-face helmet, allows the rider to climb off the bike easily and
get on with their day. As well as being extremely comfortable to wear,
the rider equipment naturally also offers the protection riders expect
from BMW Motorrad and even becomes part of on-bike outward communications.

Graphics as a unique styling feature.

 The unobtrusive graphic design showcases the new
concept to optimum effect. Completely different design variants are
also conceivable that allow customers to express their personality –
from modern elegance through to an urban look.

Further information on the BMW Motorrad Definition CE 04 can be found
by following this link:
https://www.press.bmwgroup.com/deutschland/article/topic/8498/design-konzepte-studien/

#NEXTGen Voices.

At the cutting edge of development
.

For a company such as the BMW Group, being at the cutting edge of
development involves far more than just assuming a leading role in
automotive production. It also means setting trends in numerous other
fields and staying receptive to new movements and customer requirements. 

Drivers for Change: a talk about leading transformation
.

The automotive industry is currently in a period of transformation
that the BMW Group is actively driving. Vehicles such as the BMW iX,
the MINI Vision Urbanaut and the BMW Motorrad Definition CE 04 are all
outward signs of this. For a company with a global presence, however,
this transformation is far more profound and impacts not just
products, production and process chains, but the individual employees too.

The “Drivers for Change” talk being held as part of #NEXTGen 2020
will highlight how leadership drives change. Steffi Czerny, co-founder
and Managing Director of Digital Life Design (DLD), will be the host
of this panel with Member of the Board of Management of BMW AG for
Human Resources and Labour Director Ilka Horstmeier and Marie Langer,
CEO of EOS GmbH, as they discuss transformation, what it means, how to
guide it and the opportunities it presents. Discussion topics will
also include the role of motivation and inner conviction in the
forthcoming transformations.

A new form of sport – BMW’s involvement in esports.

BMW has always been a true global player when it comes to
partnerships and involvement in sport. In 2020, the company stepped up
its presence in the world of esports to add arguably the most exciting
sporting discipline of the moment to its portfolio. This includes
partnership deals with some of the major esports teams as well as
fielding a strong BMW squad in the fast-growing esport of sim racing.
The focus here is always on the protagonists. Under the campaign
slogan ‘United in Rivalry’, for example, BMW is partnering with the
Cloud 9 (US), Fnatic (UK), FunPlus Phoenix (CN), G2 Esports (DE) and
T1 (KR) teams as they do battle in the hugely popular League of
Legends World Championship. The company is appealing directly to
younger target groups with an all-new approach and posting some
exceptional storytelling on BMW’s esports social media channels. One
milestone along the way was the “Berlin Brawl” in August, which saw G2
Esports and Fnatic go head-to-head, interact with their fans and
create a digital buzz.

“As with all our sporting commitments, we will be supporting the
discipline as a whole and helping it evolve in our role as global
esport partner,” says Jens Thiemer, Senior Vice President Customer and
Brand BMW. “This is a long-term development we are fully committed to.
We’re here to stay.” The same applies to the company’s involvement in
virtual motor sport with BMW Motorsport SIM Racing. The digital
replicas of racing machines such as the BMW M8 GTE, BMW M2 CS Racing
and BMW M4 GT4 take centre stage at BMW Cup events held on various
simulation platforms. The highlight of the season, taking place on 5
December 2020, will be the BMW SIM LIVE event, in which the most
successful SIM racers of the year do battle for prize money of over
30,000 US dollars.

Both in SIM racing and other esports, BMW highlights the sporting
angle above all. “We want to not only develop esports as
entertainment, but also establish it as a genuine sport,” says
Thiemer. “Part of this involves impressing on the participants that
physical and mental fitness are extremely important factors. The time
they spend at their PC or console has to be suitably measured.
Responsible use of time online is equally as important as preventing
addiction and getting the physical balance right.”

These issues will join a list of other topics concerning BMW’s latest
sporting involvement on the agenda when the brand hosts a major
meeting of the esports industry entitled “BMW Esports Boost” at BMW
Welt on 12 April 2021. A string of new announcements are in store,
along with fascinating meetings between some of the major esports
stakeholders. And fans will also play an important role at this event.
It is precisely this direct contact with a young audience that is so
important to BMW. “With esports, we are coming into contact with a
young and dynamic community which is growing all the time around the
world,” adds Thiemer. “We’re aiming to get young people excited about
BMW. And we do that by creating new touchpoints with our brand, making
ourselves visible and interacting with the community.”

Lifestyle on four wheels: the BMW M4 Competition x KITH.

BMW M GmbH has launched a collaboration with New York lifestyle label
Kith to help it sense new trends in a young and influential part of
the fashion scene. The BMW M4 Competition x KITH has been co-created
with Kith founder and BMW enthusiast Ronnie Fieg and features truly
unique exterior and interior design details. It will be built in 2021,
with production limited to just 150 units. Kith will also be offering
a 96-piece collection of exclusively designed apparel and accessories
in all of its stores and online. Deliveries of the limited
special-edition model will commence in summer 2021.

New, merged logos are a hallmark of the partnerships Kith has forged
with other globally renowned companies. And now BMW has also – for the
first time – altered its badge for a collaboration partner. For the
150 units of the BMW M4 Competition x KITH, an extra ring was added
around the familiar BMW roundel in the BMW M colours light blue, dark
blue and red. Plus, there are details in bright lettering focusing on
Kith and the collaboration. The M4 Competition badge served as the
template for a KITH logo also featuring the BMW M stripes. This can be
woven into the surface of the special-edition model’s carbon-fibre
roof as an extremely eye-catching option.

Available to order in the colours Frozen Black, Frozen Dark Silver
and Frozen Brilliant White, the special-edition model is based
technically on the BMW M4 Competition Coupé (fuel consumption
combined: 10.2 l/100 km [27.7 mpg imp]; CO2 emissions
combined: 234 g/km*). The most distinctive changes are found inside
the cabin. Exclusively designed features include the tri-colour
M Carbon bucket seats with detailing in light blue and red, as well as
the embossed KITH lettering in black leather on the head restraints
and centre armrest.

Further information on the BMW M4 Competition x KITH can be found by
following this link:
https://www.press.bmwgroup.com/global/article/detail/T0319271EN/bmw-and-kith-partner-for-exclusive-special-edition-version-of-the-new-bmw-m4-competition-coup%C3%A9

Leaping into a new dimension: The Electrified Wingsuit by BMW i.

When visionary power is brought together with innovative spirit,
great things can happen – like the leap into a new dimension with The
Electrified Wingsuit by BMW i. Following three years of preparation
and with the active support of BMW i and BMW Group company
Designworks, Austrian base jumper and wingsuit pilot Peter Salzmann
made the world’s first ever flight by a human wearing an electrically
powered wingsuit. BMW i was very receptive to Salzmann’s idea of using
a lightweight electrically driven impeller – a type of shrouded
propeller – in order to attain higher speeds during wingsuit flights
and also regain height while flying.

The engineers from BMW i brought all their expertise and experience
in electric mobility and battery technologies to bear, while the
Designworks experts were also involved from the outset, helping with
both the development of the fly unit – which featured two carbon-fibre
impellers, each with an output of 7,500 W at approx. 25,000 rpm and
around five minutes’ worth of peak combined output (15 kW) – and the
design of the wingsuit. Extensive testing in the BMW Group’s wind
tunnels subsequently allowed the necessary fine-tuning to be carried
out and confirmed that the idea worked.

The result is The Electrified Wingsuit by BMW i, which enabled
Salzmann to fulfil his dream of elevating wingsuit flying to new
heights – in a very efficient, sustainable, quiet and generally
astounding way. Peter Salzmann epitomises the BMW i ethos to
perfection with his ideas, passion and courage. The Electrified
Wingsuit by BMW i demonstrates what electric power is capable of and
proves that the future is electric.

Further information on The Electrified Wingsuit by BMW i can be found
by following this link:
https://www.bmw.com/en/innovation/peter-salzmann-electrified-wingsuit.html?tl=grp-opre-ngpc-brnd-mn-.-.-.-.-

Seeking a Vision for 2040: #NEXTGen Moving Tomorrow Pitch.

At #NEXTGen 2020, the BMW Group will also be taking a look into the
distant future in search of a Vision development for mobility in 2040.
To this end, the company invited entries for the #NEXTGen Moving
Tomorrow Pitch from students, research assistants and professors at
top universities and research institutes all over the world. The aim
is to find the interdisciplinary team with the best vision for
sustainable and individual premium mobility in the year 2040.

The BMW Group has chosen three finalists from the entries submitted.
Two teams from Tsinghua University in China and one from the
Fraunhofer Institute in Germany will be presenting their visions at
#NEXTGen 2020 in Munich in a video lasting no more than five minutes
followed by a live two-minute Q&A session on Skype with the panel
of three judges. The panel will consist of Ilka Horstmeier, Steffi
Czerny and Dr. Andreas Rickert, CEO and founder of PHINEO. The winning
team, who will be announced by the judges straight after the
presentations, will have an exclusive opportunity to meet top
BMW Group executives as well as receiving €15,000 in prize money.

Original Press Release

BMW Group again partner of Art D’Egypte in Cairo. Fourth edition following the topic “Forever Is Now” in 2021.

BMW:BMW Group again partner of Art D’Egypte in Cairo. Fourth edition following the topic “Forever Is Now” in 2021.

Cairo/Munich. Already since it’s second edition in
2018, BMW Group is partnering with Art D’Egypte. The fourth edition
has recently been announced and will run under the topic “Forever Is
Now”. It is set to be the first international art exhibition in
history taking place at the Pyramids of Giza Plateau and starting on
October 23, 2021. Art D’Egypte is held under the auspices of the
Egyptian Ministry of Antiquities and the Ministry of Foreign Affairs
as well as under the patronage of UNESCO.

Since 2017, Art D’Égypte has organized annual
exhibitions with the long-term view of promoting Egyptian contemporary
art. The aim has been to support young and emerging artists as well as
to call attention to Egypt’s modern and contemporary art scene. While
linking the event to the country’s cultural and historic heritage, Art
D’Égypte wants to highlight the diversity and richness of Egyptian art
over the centuries. In a departure from its previous exhibitions, Art
D’Égypte is inviting international as well as local artists to
participate in “Forever Is Now”. This will be the first time in the
4500-year history of the Giza Plateau that contemporary artists from
all around the world are invited to showcase their work juxtaposed
with the monumental backdrop of the Great Pyramids of Giza.
Participating artists are to be announced over the course of the next year.

“I have always been in awe of this extraordinary ancient civilization
that has influenced generations with discoveries in the sciences,
arts, math, social justice, cultural development, and innovation,”
said Nadine A. Ghaffar, French-Egyptian founder of
Art D’Égypte. “It is a civilization that managed to invent and build
monuments that we as human beings to this day cannot fathom and have
not been able to replicate. Egyptian culture is a gift to humanity,
and the purpose of this exhibition is to showcase these treasures in a
dialogue with the contemporary on an international scale, to the rest
of the world. Ancient Egypt has influenced artists from around the
world, and so we bring the world to Egypt and Egypt to the world
through art. It’s a privilege to stand at the foot of these monuments
that have survived turmoil, wars, and pandemics, and have endured.
This exhibition is a token of hope for humanity and a humble tribute
to a civilization that stands the test of time.”

“Forever Is Now” is an international art exhibition that both
reflects the profound, global influence of ancient Egypt and draws on
the ongoing inclusiveness of contemporary cultural practices. Whether
practiced by ancient Egyptians or by contemporary artists, the making
of art permits one generation to bear witness of the present and speak
to the next. It is an unrelenting undertaking that reflects
humankind’s enduring talent for creating works that inspire the
imagination, works that reveal the wonder of humanity itself, its
tenacity and, through the arts, its unity. “Forever Is Now” will be
cross-cultural and will showcase how ancient Egypt has been a
monumental source of inspiration for artists throughout history.

The exhibition represents a merging of ancient heritage and
contemporary art at the oldest and last remaining of the Seven Wonders
of the Ancient World, which today survives as a UNESCO World Heritage
Site. The exhibition involves some of the world’s leading experts and
institutions, with centuries-worth of experience and knowledge on
Egyptology, the archaeological history of the plateau, and the ancient
history of the Great Pyramids of Giza and have hosted some of the
strongest international and regional art exhibitions.

The 2021 edition of Art D’Egypte, “Forever Is Now”, will also
incorporate a Cultural Awareness Program that has already been
launched in October 2020 at the Giza Plateau. The program aims to
involve the surrounding community in the process of putting together
this show and includes free UNESCO-led public lectures to train youth
as Art Guides and Heritage Guardians for the duration of the
exhibition. The program is under the auspices of Egypt’s Ministry of
Tourism and Antiquities and under UNESCO patronage.

For further questions please contact:
Prof. Dr
Thomas Girst
BMW Group Corporate and Intergovernmental
Affairs
Head of Cultural Engagement
Telephone: +49 89 382
24753
Email: Thomas.Girst@bmwgroup.com

www.press.bmwgroup.com
Email:
presse@bmw.de

Nour Hassan
Art D’Egypte
Communications
Director
Telephone: +20 111 200 0356
Email: press@artdegypte.com

https://www.artdegypte.org/

About Nadine A. Ghaffar
Nadine Abdelghaffar is a
French-Egyptian multi-disciplinary professional and Art D’Égypte’s
founder. Her dedication to art, culture and design has allowed her to
work on a plethora of projects as a cultural producer and advocate of
art democratization and cultural preservation through sustainable
development. As a result of her experience and commitment to the
promotion of Egyptian art and heritage, she established the art
consultancy and cultural operator Art D’Égypte in 2017, which aims to
promote Egyptian art and heritage nationally, regionally, and
internationally. Over the past three years, Nadine has orchestrated
and hosted three exhibitions at heritage sites across Egypt including
the Egyptian Museum in Tahrir, the Manial Palace, and al-Mu’izz
Street, effectively changing the art landscape in Egypt.

In January 2020, Nadine was invited by UN WOMEN to speak on Egyptian
women and their role in elevating the art landscape through social
change. Nadine has also aided in showcasing the work of Egyptian
artists through Art D’Égypte at international fairs such as Abu Dhabi
Art Fair and Art Genève.

About BMW Group Cultural Engagement
For 50
years, the BMW Group has initiated and engaged in over 100 cultural
cooperations worldwide. The company places the main focus of its
long-term commitment on contemporary and modern art, classical music
and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. For years, the BMW Group and its partners have been
initiating and establishing their own formats such as BMW Tate Live,
BMW Welt Jazz Award, BMW Open Work, the BMW Art Journey and the
“Opera for All” concerts in Berlin, Munich, Moscow and
London. The company also partners with leading museums, art fairs and
orchestras as well as jazz festivals and opera houses around the
world. With BMW OPERA NEXT, the new partnership with the Staatsoper
Unter den Linden, the opportunities presented by digitalisation are
used to open up new ways of accessing the world of opera for young
audiences. As part of its art programme “Muse”, Rolls-Royce partners
for the initiative “The Dream Commission” with two internationally
esteemed art institutions. Together with Fondation Beyeler and
Serpentine Galleries, emerging and established artists are invited to
submit a moving-image work that delivers an immersive sensory
experience. The artists are nominated and chosen by renowned
personalities of the art world like Daniel Birnbaum, Suhanya Raffel,
and Theodora Vischer. The BMW Group takes absolute creative freedom in
all its cultural activities for granted – as this initiative is as
essential for producing groundbreaking artistic work as it is for
major innovations in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

Facebook: https://www.facebook.com/BMW-Group-Culture
Instagram:
https://www.instagram.com/bmwgroupculture/
@bmwgroupculture
#BMWGroupCulture

Original Press Release

New car for successful platform: BMW M2 CS Racing to have its own NLS Cup class in 2021.

BMW:New car for successful platform: BMW M2 CS Racing to have its own NLS Cup class in 2021.

Munich. After this year’s Nürburgring Endurance Series (NLS)
unfortunately had to be brought to an early end due to the
coronavirus pandemic, it will have new appeal for the 2021 season.
The BMW M2 CS Racing, the new entry-level car in the BMW M Customer
Racing range, will compete in its own one-make cup on the
Nordschleife (GER). The BMW M2 CS Racing Cup is set to replace the
popular BMW M240i Racing Cup, which has been extremely successful
over the years. The contract between the VLN and BMW M Customer
Racing is for a term of three years. For the first time, two
different performance levels of the car are eligible for the cup.
Michelin is exclusive tyre partner for the BMW M2 CS Racing Cup.

 

“I am delighted that we are now able to continue the tradition of an
own BMW Cup class in 2021 with the BMW M2 CS Racing as the successor
of the BMW M240i Racing. From the ground up, our new entry-level car,
which BMW M and BMW Motorsport developed together, is far more of a
thoroughbred race car than its predecessor. That is because BMW M GmbH
provided a perfect basis with the BMW M2 CS,” said Markus Flasch, CEO
of BMW M GmbH. “To take full advantage of the opportunities provided
by the racing version of the BMW M2 CS, we will have cars with two
different performance levels for the first time in the history of the
cup. This will allow Nordschleife rookies and experienced drivers to
showcase their ability at the wheel. I am particularly pleased that,
by concluding the contract with those responsible for the VLN, we are
able to offer our customers planning security for three years. With
Michelin, we have also found a strong and very familiar tyre partner
for the same period. That is more important than ever in what is
currently a difficult time for motorsport.”

Martin Maffert, Michelin Motorsport Manager for the DACH region
(Germany, Austria, Switzerland), said: “We are delighted to supply the
new BMW M2 CS Racing Cup as exclusive tyre partner from the 2021
season. Michelin enjoys a long and successful partnership with BMW
Motorsport. With the high-performance tyres on the new BMW M2 CS
Racing, we will be doing our bit to ensure that we see exciting
motorsport on the most demanding racetrack in the world.“

In addition to the total prize purse of 100,000 euro provided by BMW
M Customer Racing for the top five teams, Michelin will also present a
race tyre bonus to the top three teams in each race. this amounts to a
total value of roughly 28,000 euro over the course of the season, thus
making the BMW M2 CS Racing Cup even more attractive financially.

A new feature of the cup is its division into two performance
classes. The BMW M2 CS Racing can be run as both a ‘Permit B’ car with
365 hp and a ‘Permit A’ car with 450 hp. Therefore, the BMW M2 CS
Racing Cup continues to offer Nordschleife beginners the opportunity
to get their first laps under their belt on the way to ‘Permit A’,
whilst at the same time allowing experienced Nordschleife drivers to
use a more powerful variant to race at a higher level in the ‘Green
Hell’. For ambitious racers, the 450-hp car offers a fluent transition
to the BMW M4 GT4.

The contract ensures that the BMW M2 CS Racing Cup is guaranteed for
the 2021 to 2023 seasons. As well as the races in the NLS, the cup
will also once again form part of the highlight of every season, the
Nürburgring 24 Hours, including the six-hour qualifying race. As
usual, however, the Nürburgring 24 Hours will not count towards the
overall standings in the cup competition.

Original Press Release