BMW:MINI develops concepts for electric John Cooper Works models.
Munich. The evolution of
the MINI model range is focused on the ongoing expansion of electric
mobility and offering new opportunities to experience the brand’s
hallmark driving enjoyment – which also opens up new possibilities for
the John Cooper Works brand. Future MINI vehicle architectures mean
that extreme performance and genuine driving enjoyment will also be
available with electric drive as well as combustion engines.
MINI is already making great strides when it comes to electric
mobility. The MINI Cooper SE Countryman ALL4 plug-in hybrid model
(combined fuel consumption: 2.0 – 1.7 l/100 km; combined power
consumption: 14.0 – 13.1 kWh/100 km; combined CO2
emissions: 45 – 40 g/km) led to five percent of the brand’s total
sales being electrified. Following the highly successful launch of the
all-electric MINI Cooper SE (fuel consumption combined: 0.0 l/100 km;
combined power consumption: 16.8 – 14.8 kWh/100 km; combined
CO2 emissions: 0 g/km), this share doubled to around ten
per cent within just a few months. Based on this experience, and
looking ahead to future technology, MINI is now preparing the next
step in the development of electric John Cooper Works models.
“With the MINI Electric, we’ve shown how well brand-typical driving
enjoyment and electric mobility can be combined,” says Bernd Körber,
Head of the MINI brand. “Now it’s time to translate the passion for
performance of the John Cooper Works brand to electromobility. That’s
why we’re working to develop concepts for electric John Cooper Works models.”
The current focus on the development of a MINI John Cooper Works
Electric demonstrates just how important electric mobility is in terms
of the brand’s future direction – the goal is a unique blend of
sustainability, performance and passion. “John Cooper Works models
with conventional combustion engines will still continue to have an
important role to play, to make sure we’re addressing the wishes and
needs of performance enthusiasts all around the world,” says Bernd
Körber. “With this new focus on electric performance, we’re also
creating the opportunity to sharpen the distinctive profile of the
John Cooper Works brand more than ever before.”
In case of queries, please contact:
Matthias Bode, Spokesperson Communication MINI
Andreas Lampka, Head of Communication MINI
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2019, the BMW Group sold over 2.5 million automobiles and more
than 175.000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Fuel consumption, CO2 emission figures and power consumption were
measured using the methods required according to Regulation VO (EC)
2007/715 as amended. The figures are calculated using a vehicle
fitted with basic equipment in Germany, the ranges stated take into
account differences in selected wheel and tyre sizes as well as the
optional equipment. They may change during configuration.
The figures have already been calculated based on the new WLTP
test cycle and adapted to NEDC for comparison purposes. In these
vehicles, different figures than those published here may apply for
the assessment of taxes and other vehicle-related duties which are
(also) based on CO2 emissions.
For further details of the official fuel consumption figures and
official specific CO2 emissions of new cars, please refer to the
“Manual on the fuel consumption, CO2 emissions and power consumption
of new cars”, available at sales outlets, from Deutsche Automobil
Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.