Informative, interactive and always there: Digital vehicle information by smartphone app.

BMW:Informative, interactive and always there: Digital vehicle information by smartphone app.

Munich. The Driver’s Guide app provides BMW and MINI customers with
complete and interactive vehicle information for their vehicles on
their smartphone or tablet computer. The app is available for download
free of charge in more than 30 languages and more than 55 markets in
the Apple and Google app stores. With almost 4 million downloads and a
score of 4.6 out of 5 stars in the Apple App Store, for example, it is
one of the most successful BMW apps. In addition to the latest vehicle
information, manuals are also available as PDF documents for buyers of
old used vehicles.

After downloading the app and entering the vehicle identification
number, the customers receive the vehicle information that matches
their vehicle. An internet connection is only required once for the
download. Then the content is available offline for an unlimited
period. BMW and MINI customers who have already registered their
vehicle in the My BMW/MINI app can log in to the Driver’s Guide app
via a direct link and without having to re-enter their vehicle
identification number.

Optimum comprehensibility due to animations, how-to videos and
smart scan

In addition to a quick reference and detailed vehicle information,
the Driver’s Guide app also includes an FAQ section, a search function
for text and images and the option of inserting bookmarks for
frequently used functions. The app explains the particularly
innovative vehicle functions using photo-realistic animations. A link
to the How-to
area
of the BMW YouTube channel provides more explanations in the
form of short video clips in English with subtitles.

A “360° view” function with interactive information also
allows drivers to explore their BMW or MINI from the outside and
inside. Users of an Apple iPhone can also use the “Smart
Scan” function in combination with the camera of their
smartphone. With it, the Driver’s Guide app recognises symbols or
texts of the function keys in the vehicle interior and automatically
provides the corresponding explanations. The better drivers are
familiar with their vehicle, the more confidently they will react in
traffic.

Original Press Release