BMW announces collaboration with Acute Art to realize a project with BMW Art Journey awardee Lu Yang. Lu Yang presents latest artworks in Art Basel’s “OVR: Miami Beach”.

BMW:

BMW announces collaboration with Acute Art to realize a project with BMW Art Journey awardee Lu Yang. Lu Yang presents latest artworks in Art Basel’s “OVR: Miami Beach”.

Munich/London/Miami Beach. In cooperation with Acute
Art and as long-term global partner of Art Basel, BMW will showcase
the latest artworks of Lu Yang, BMW Art Journey awardee of 2019. The
Shanghai-based artist is represented by Société, Berlin. From December
2 to 6, 2020, Art Basel will present “OVR: Miami Beach”, the latest
edition of the show’s Online Viewing Rooms. The digital platform will
feature galleries accepted to the 2020 edition of Art Basel Miami
Beach and will be accompanied by a program of online events, including
talks and gallery walk-throughs.

In collaboration with Acute Art, leading producer of
visionary virtual and augmented reality (AR) artworks, and Lu Yang,
BMW will present a new AR work where “DOKU”, the artist’s digital
avatar, takes over the physical world in the form of a giant dancing
superhero. The installation, titled “Gigant DOKU”, is
developed by a game engine and incorporates motion capture image data
from Tokyo and Bali gathered during the artist’s BMW Art Journey. The
Augmented Reality Experience is available on Acute Art App. Please
find the instructions for the app at the end of this text.

„For me as an artist who has been working on digital art projects for
many years now, it is a great honor to gain the possibility of working
with Acute Art. They are the leading producer of visionary AR artworks
and have been working with so many successful artists in the field of
AR before. During my BMW Art Journey, I had the chance to cooperate
with different artists from several backgrounds and to deepen my
research in motion capture technologies – knowledge and material that
I can now use for my artworks. Even though I had to pause my travels
due to the coronavirus, I am thankful that I am now able to proceed
digitally, with the full support and creative freedom provided by the
BMW Group,” says Lu Yang.

“We are so excited to work with Lu Yang, one of China’s most
prominent young artists, who explores new immersive media to create
poetic works that bridge the disciplines. The BMW Art Journey ‘Human
Machine Reverse Motion Capture Project’ demonstrates his keen interest
in the anthropology of dance into the virtual sphere employing
cutting-edge motion-capture technology and robotics. Due to the global
pandemic, his physical voyage to Indonesia, India, and Japan had to be
adjusted but through a collaboration with Acute Art his dancing
avatars can travel across the world digitally. AR makes interactive
versions of his dancing figures possible, the first of which will be
launched on the Acute Art app in conjunction with ‘OVR: Miami Beach’.
Anyone who has downloaded the free app can interact with this
dematerialized dancer and place him anywhere, film him and share his
performance with friends globally. For an artist concerned with how
the human body can overcome its physical limitations, this AR project
represents an important step into the era of virtual art and
curation,” says Daniel Birnbaum, Artistic Director,
Acute Art.

The hard-edged, kinetic animations and paintings of Lu Yang (b. 1984)
deploy the latest digital tools to fuse Chinese cultural and spiritual
influences with distinctive imagery inspired by manga comics,
contemporary youth and gaming subcultures. Trained at the China
Academy of Art in Hangzhou, and continuing to undertake studies in
robotics, the artist is equally at home with traditional dance and
performance practices as with futuristic notions about an emerging
post-gender and post-human society in which the lines between the
objective and metaphysical world are completely blurred. His
distinctive body of work is an example of strikingly new visions
emerging from a young generation of artists in today’s technologically
advanced China.

Lu Yang’s BMW Art Journey entitled “Human Machine Reverse
Motion Capture Projec”
examines how the human body can
be trained to overcome its physical limitations and explores its
deployment in historical and present-day cultures. His research looks
into how humans negotiate their evolving relationship with machines
that may ultimately surpass human limitations. During his trip to
Bali, Indonesia, in January 2020, Lu Yang employed sophisticated
motion-capture devices to record dancer’s gestures, including facial,
finger- and eye-capture techniques. These latest technological devices
collected and analyzed the subtlest body movements and can mimic them
using robotic technologies.

All works on view in “OVR: Miami Beach” relate to and are inspired
by Lu Yang’s BMW Art Journey, which has continued in the digital realm
after the novel coronavirus made it difficult to visit some of the
originally planned destinations. More broadly, the selected works
highlight the artist’s creative evolution in recent years, leading up
to a current body of work in which Lu Yang’s digital avatar has become
the subject of his continuing digital journey. Together, the works
transport viewers into a fictional universe like no other, in which
centuries-old philosophical concerns about what it means to be human
are investigated in a hypnotic, cohesive and often disquieting visual language.

All digital artworks of Lu Yang will be accessible for VIPs and
public in “OVR: Miami Beach” from December 2, 10am ET, to December 6,
midnight ET, via the following link: https://www.artbasel.com/events/detail/17306

To fully discover and experience the interactive artwork of Lu Yang
“Gigant DOKU” (from December 2, 10am ET), the Acute Art app is
available free of charge on the App Store or Google Play. To start the
experience, please see the instructions below:

1. Scan the QR code (in the PDF
attached) using your smartphone and download the Acute Art App via the
App Store or Google Play.
2. Open the Acute Art app and select
“Lu Yang”.
3. Select “Gigant DOKU” and then the “place”
button.
4. Point your phone towards the floor and tap to place
the work. Drag your finger across the screen to rotate it.

The Acute Art app uses cutting-edge technology that works best on
high-end phones with the latest software. The devices supported are
iPhone X or above, and Samsung Galaxy S8 or equivalent. The app
requires a phone with a minimum of 4GB of memory and Apple iOS 11 or
Android 8.0 Oreo (API 24) operating system.

For further information about the artist and his BMW Art Journey,
please visit:
www.bmw-art-journey.com
and @bmwgroupculture.

For further questions please contact:

BMW Group Cultural Engagement
Prof. Dr Thomas
Girst
BMW Group Corporate and Intergovernmental Affairs
Head
of Cultural Engagement
Telephone: +49 89 382 24753
www.press.bmwgroup.com

Email: presse@bmw.de

SUTTON on behalf of Acute Art
Daria
Darmaniyan
SUTTON
Senior Account Manager
Telephone: +44
77 156 68402
Email: daria@suttoncomms.com

Art Basel
Sarah Norton
Senior Media
Relations Manager, Art Basel
Telephone: +41 58 206
2706
Email: press@artbasel.com

About Lu Yang and the BMW Art Journey
Lu Yang
(b. 1984) is a Shanghai-based multi-media artist, who graduated from
the New Media Art Department of the China Academy of Art. Deeply
immersed in the subcultures of anime, video games, and
Science-Fiction, the output of his artistic practice spans 3D-animated
films, video game installations, holograms, neon, VR and software
manipulation, often with overt Japanese manga and anime references.
His work was displayed in exhibitions at Kulturforum, Berlin; Centre
Pompidou, Paris; M Woods, Beijing; Shanghai Biennale; and Athens Biennale.

Lu Yang was announced as BMW Art Journey awardee during Art Basel in
Basel in 2019. The international jury of experts included: Claire Hsu,
Director Asia Art Archive, Hong
Kong, Matthias Mühling, Director Städtische Galerie im
Lenbachhaus
, Munich, Patrizia Sandretto Re Rebaudengo, President
Fondazione Sandretto Re
Rebaudengo
, Turin, Philip Tinari, Director UCCA Center for Contemporary Art,
Beijing, Samson Young, artist and winner of the
first BMW Art Journey.

Launched in 2015, the BMW Art Journey is a collaboration between Art
Basel and BMW, created to recognize and support emerging artists worldwide.

About Acute Art

Acute Art is unique in the way it fosters close working relationships
with the world’s leading artists, such as KAWS, Marina Abramović,
Olafur Eliasson, Cao Fei, Jeff Koons, in addition some of the most
exciting emerging practitioners, by providing access to cutting-edge
technologies. Acute Art’s highly skilled production team allows
artists to translate their creative vision into digital mediums,
including virtual, augmented, and mixed realities. The Acute Art app
enables users to access and own digital artworks created in AR, that
lets people see, interact and collect art in an entirely new way. It
is the latest development in the art, technology, and commerce space.
The Acute Art app is freely available to download here. Please visit
www.acuteart.com.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages
the world’s premier art shows for Modern and contemporary art, sited
in Basel, Miami Beach, and Hong Kong. Defined by its host city and
region, each show is unique, which is reflected in its participating
galleries, artworks presented, and the content of parallel programming
produced in collaboration with local institutions for each edition.
Art Basel’s engagement has expanded beyond art fairs through new
digital platforms such as Art Basel’s Online Viewing Rooms and new
initiatives such as The Art Basel and UBS Global Art Market Report and
The BMW Art Journey. For further information, please visit artbasel.com.

About BMW Group Cultural Engagement
For 50
years, the BMW Group has initiated and engaged in over 100 cultural
cooperations worldwide. The company places the main focus of its
long-term commitment on contemporary and modern art, classical music
and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. For years, the BMW Group and its partners have been
initiating and establishing their own formats such as BMW Tate Live,
BMW Welt Jazz Award, BMW Open Work, the BMW Art Journey and the
“Opera for All” concerts in Berlin, Munich, Moscow and
London. The company also partners with leading museums, art fairs and
orchestras as well as jazz festivals and opera houses around the
world. With BMW OPERA NEXT, the new partnership with the Staatsoper
Unter den Linden, the opportunities presented by digitalisation are
used to open up new ways of accessing the world of opera for young
audiences. As part of its art programme “Muse”, Rolls-Royce partners
for the initiative “The Dream Commission” with two internationally
esteemed art institutions. Together with Fondation Beyeler and
Serpentine Galleries, emerging and established artists are invited to
submit a moving-image work that delivers an immersive sensory
experience. The artists are nominated and chosen by renowned
personalities of the art world like Daniel Birnbaum, Suhanya Raffel,
and Theodora Vischer. The BMW Group takes absolute creative freedom in
all its cultural activities for granted – as this initiative is as
essential for producing groundbreaking artistic work as it is for
major innovations in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

Facebook: https://www.facebook.com/BMW-Group-Culture
Instagram:
https://www.instagram.com/bmwgroupculture/
@bmwgroupculture
#BMWGroupCulture

Original Press Release