BMW:BMW Group founds company: IDEALworks GmbH to develop and distribute innovative robots and management software for logistics solutions
Munich. The BMW Group breaks new ground in the field
of logistics as it founds IDEALworks GmbH – a fully-owned subsidiary
headquartered in Munich. The aim is to become a leading supplier of
autonomous robotics solutions in the logistics sector. The name
“IDEAL” stands for Industry
Driven Engineering for
“In founding IDEALworks, we are creating a new business segment for
our logistics solutions. In recent years, our logistics innovation
team has been working in depth on the digitalization and
automatization of production logistics and has developed some unique
solutions. The Smart Transport Robot, STR, in particular has met with
great response and has seen demand from both within and outside of the
BMW Group. Founding IDEALworks GmbH is now the logical next step for
the BMW Group as a driver of innovation,” explained Milan Nedeljković,
the member of the Board of Management of BMW AG responsible for
Production, to mark its foundation.
“We are entering completely new terrain with IDEALworks GmbH. Up
until now, our development has focused on automotive production and
its logistics,” said Jimmy Nassif, CTO IDEALworks GmbH. He continued:
“Our perspective is changing now. We are becoming a provider of
logistics robotics beyond the automotive industry. We are preparing
some innovations for the coming months.”
Since 2015, the innovations team from BMW Group Logistics has
been working on future-focused industry 4.0 solutions in the fields of
virtual reality, augmented reality, in- and outdoor logistics robots,
paperless logistics and smart devices. Many of these solutions are
already in series production at BMW Group production locations. In
2019, BMW Group Logistics received the prestigious Deutscher Logistik
Preis [German Logistics Award]. The Smart Transport Robot and its
management software were also recognized as part of this award.
IDEALworks GmbH launches its first product with the Smart
The Smart Transport Robot, STR, was developed in 2015 in
collaboration with the Fraunhofer Institute. The flat, autonomous and
mobile robots can transport goods weighing up to one ton to their
destination. They independently calculate the best route and move
freely around the space using the SLAM (Simultaneous Localization and
Mapping) navigation method. The SLAM algorithm does not require
permanent navigation transmitters to be installed in buildings and can
therefore be set up quickly in a new environment without requiring any
structural adjustments. An integrated battery module from the BMW i3
is able to supply the STR with power for at least an entire shift. The
next generation of the STR will be rolled out at the end of 2020.
Currently, more than 130 STRs are already in series production at
several different BMW Group production sites.
Successful pilot projects in the non-automotive sector
“With the Smart Transport Robot, we have launched a highly
competitive product. From October onwards, we have been carrying out
pilot projects at companies from a wide range of industries. These
trials show just how robust and versatile the STR is,” explained
Markus Bauer, COO IDEALworks GmbH. “The success of the pilot
project and the resulting demand for the STR were decisive in founding
IDEALworks GmbH. We want to develop IDEALworks into a top player among
the providers of industrial logistics robots in the long term,”
The new company IDEALworks GmbH is located in Munich.
In its initial phase, the team consists of around 30 experts from a
wide range of fields and nationalities.
Get in touch with IDEALworks here:
Communications at IDEALworks GmbH:
If you have any questions, please contact:
Hanns Huber, Communications Production Network BMW Group
Telephone: + 49 89 382-31181
Julian Friedrich, Head of Communications Production Network BMW
Telephone: + 49 89 382-25885
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and
more than 175,000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to
€ 104.210 billion. As of 31 December 2019, the BMW Group had a
workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.