Celebrating the festive season in MINI style.

BMW:Celebrating the festive season in MINI style.

Munich. MINI makes your wishes come true. When
looking for gifts for family and friends or additions to your own wish
list, the MINI Lifestyle Collection provides plenty of inspiration.
MINI fans young and old alike will be sure to find what they are
looking for here. Just browsing through the wide range of products
will already put you in a festive mood.

Stylish companions
for every day and on your travels

The bags and cases of the MINI Lifestyle Collection are stylish
companions and look good in every setting:  The MINI Contrast
Zipper Totepack
really proves its worth when you head for
the office or the shops. The black bag made of recycled PET features a
padded laptop compartment on the back, a printed MINI Wing logo and
zips in the contrasting colours white and energetic yellow. An
additional laptop compartment and an interior compartment with zip
fastener ensure orderly conditions inside the bag. The MINI
Contrast Zipper Laptop Bag
is an alternative or supplement
that is consistent in colour, design and material. With compartments
for laptop, documents and pens, it is ideal for making a stylish
appearance at business meetings.

The MINI Tricolour Block Duffle Bag offers enough
space for taking a short break from everyday life. It is made of
white, water-repellent canvas with a rubberised bottom and handles in
black and has a removable shoulder strap and a snap hook for keys
inside.  Unmistakably MINI: The contrast stripes in Energetic Yellow
and the MINI lettering printed on the front.

The hard-shell cases from the MINI Lifestyle Collection, available in
various sizes, provide flexible storage options when travelling with
the whole family. Four wheels, a pull-out handle and a waterproof zip
with TSA combination lock make travelling comfortable and safe. There
is an embossed MINI logo on the front of the cases. The MINI
 is a real eye-catcher thanks to its bright
“Chili Red” paintwork and a capacity of 76 litres. Ideal for
shorter trips: The MINI Cabin Trolley in classic
black, with a volume of 36 litres, practical front opening and
removable laptop bag. And for stylishly travelling youngsters, we
recommend the MINI Kids Trolley in Chili Red. Its
interior features numerous compartments and its lining printed with
bulldog and car motifs makes packing and unpacking a pleasure.

Comfortable, sustainable, authentic: New textiles from the

MINI Lifestyle Collection.

Comfort and authentic design make the new textiles from the MINI
Lifestyle Collection popular with MINI fans big and small alike. The
MINI Loop Wing Logo Sweatshirt Women’s made of soft
organic quality cotton in a diagonal fleece structure is very cosy to
wear. It is available in black or Chili Red. A loop-embroidered MINI
Wing logo in white or black and contrasting stripes on the neckline,
sleeve ends and waistband add fashionable accents. The MINI
Loop Wordmark Sweatshirt Kids
is also made of 100 percent
organic quality cotton. The Chili Red version has accents in Icelandic
and black, the green sweatshirt has black and white applications. The
MINI lettering in black or white is also featured.

Great fun for little MINI fans.

Young parents and their offspring will be delighted with the gifts
for children of all ages listed in the MINI Lifestyle Collection. With
the MINI Cars and Stripes Gift Set even the youngest
children are ready for MINI from head to toe. Packed in a gift box,
the set for children aged between six and nine months includes a cap
with a classic stripe design and white MINI lettering and five pairs
of socks in different colours and patterns. The MINI Knitted
is lovingly knitted, cuddly and machine washable. With
its bodywork in Chili Red, a black roof and yellow headlights, it is
characterised by distinctive MINI design. The MINI Bulldog
is an equally stylish and similarly cuddly playmate for the
little ones. Grey corduroy with white front, movable legs and a red
neckerchief with black MINI Wing logo give the MINI mascot
irresistible charm.

Driving fun in the children’s room is guaranteed with the
MINI Pull Toy Car. The speedster painted in classic
red is made of FSC-certified beech wood. It has a white roof and
bonnet stripes, treaded rubber tyres and a solid cord for pulling.
Young drivers aged 18 months and over can switch to the MINI
Baby Racer
. The push car in the latest MINI design features
Chili Red paint finish, white bonnet stripes and large wheels with
low-noise rubber tyres. Standard equipment: A childproof steering
wheel and a removable and washable seat cushion. Fun for the whole
family is guaranteed in classic style with the MINI Pick-up
. 41 bamboo sticks with multicoloured stripes challenge
the players’ skills. They are housed in a cylindrical box with the
MINI Wing logo printed on it.

In case of queries, please contact:

Corporate Communications

Sarah Bauer, MINI Lifestyle Collection Communication

Tel.: +49-89-382-94180
E-mail: sarah.bauer@mini.com

Andreas Lampka, Head of Communication MINI

Tel.: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW Motorrad

Tel.: +49-89-382-35108, Fax: +49-89-70-35108

E-mail: jennifer.ruckenbrod@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 15 countries; the company has a global
sales network in more than 140 countries.

In 2019, the BMW Group sold over 2.5 million automobiles and more
than 175.000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion As of 31 December 2019, the BMW Group had a
workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the
value chain, comprehensive product responsibility and a clear
commitment to conserving resources as an integral part of its strategy.


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Original Press Release