BMW announces new possibilities at the crossroads of sound, music, and technology. Long-term collaborations with world-renowned orchestras and musicians.

BMW:BMW announces new possibilities at the crossroads of sound, music, and technology. Long-term collaborations with world-renowned orchestras and musicians.

Munich. London Symphony Orchestra. Teatro alla Scala.
Bolshoi Theatre. Bayerische Staatsoper. Staatsoper Unter den Linden.
Elbphilharmonie. Polish National Opera. The Munich Philharmonic. For
many years and often even decades, BMW has been collaborating with
world-renowned orchestras in creating formats such as “BMW Opera Next”
and “BMW Classics” to offer entirely novel ways to experience music.
As a result, millions of visitors have enjoyed free concerts performed
at the famous squares in select cities all over the world as well as
on online platforms.

In addition, the electrification of vehicles opens up entirely new
possibilities at the crossroads of sound, music and mobility. In 2019,
BMW partnered with internationally renowned film music composer and
Academy Award winner Hans Zimmer to compose the electric drive sounds
and sound signs for the BMW Vision M NEXT.

Music is highly emotional and creates unforgettable moments. What is
the potential hidden in this universal language? Developing new sounds
continuously represents an incredible opportunity.

To this end, BMW intends to also involve orchestras as part of the
sonic exploration that will define sounds of the future and its
international partners were thrilled at the prospects of this initiative.

Sir Simon Rattle, Music Director of London Symphony
“Each summer since 2012, London’s iconic
Trafalgar Square plays host to the capital’s largest free open-air
classical music concert, BMW Classics. Our shared mission in producing
‘BMW Classics’ is simple – to bring great music and the opportunity to
participate in great culture to as many people as possible – and with
this concert now being livestreamed on the orchestra’s YouTube
channel, we can reach audiences all around the world. Every year we
also present a brand new work by an emerging composer; without the
support of BMW and the Mayor of London, commissioning a new piece and
holding a free event of this sort would simply not be possible. The
LSO is proud of our Principal Partnership with BMW and look forward to
working together for many years to come.”

Vladimir Urin, General Director of Bolshoi Theatre, Moscow:

“We are very pleased that our long-standing friendship and
partnership with BMW has been embodied in open-air concerts, which can
be visited by residents and guests of Moscow. Now the Bolshoi Theatre
has become part of this international initiative organized by BMW in
the late twentieth century. Not only Berlin, London and Munich, but
also Moscow are waiting for these summer concerts, thanks to which the
widest public has the opportunity to listen to contemporary stars of
the opera scene. This initiative is very much in line with the spirit
of the Bolshoi and BMW, because we are always striving for new things
– new technologies, new machines, premieres, young talents – and now
attracting a new audience. And we are not ready to stop. This season
we plan to reach new geographical boundaries of our capital.”

Alexander Pereira, CEO and Artistic Director of Teatro alla
Scala, Milan:
“For the Teatro alla Scala, BMW is a
strategic partner with whom we created numerous projects over the past
years. We believe that the relationship between our cultural
institution and BMW, as a company known the world over for its
excellence, goes far beyond traditional sponsorship, it is a true
partnership. Since 2014, BMW has been our main partner for the project
‘Opera For Kids’, offering over 200,000 children and their families
the opportunity to visit Teatro alla Scala for the very first time. As
a result, a number of these children took up playing instruments
immediately following their visit. Teatro alla Scala is proud to
collaborate with the department of Cultural Engagement at BMW in
pursuing their mission to develop and promote the art of music.”

Matthias Schulz, Artistic Director, and Daniel Barenboim,
General Musical Director of Staatsoper Unter den Linden, Berlin:

“It is our mission to ensure that the Staatsoper Unter den Linden is
seen as a venue where people can experience something truly unique
with all their senses. ‘State Opera for All’ has been hugely
successful in creating exactly that for thirteen years! For that
reason, we are all the more pleased about taking our next steps
together with BMW as our main partner in launching our digital
partnership. With ‘BMW Opera Next’ we will make use of the
opportunities arising from digitalization and social media to open up
new perspectives and become more accessible, specifically to inspire
younger audiences.”

Nikolaus Bachler, General Manager of Bayerische Staatsoper,
“BMW has been our trusted partner for 24 years.
It is a cooperation on equal footing, which in turn allows for an open
exchange. The initiative ‘Opera for All’ would simply not be possible
any other way. BMW fully understands how important access to music is
– for all people – be it to classical music, jazz or pop.”

Paul Müller, Executive Director, and Valery Gergiev, Music
Director of Munich Philharmonics:
“Music is not a
static entity – it needs to prove itself again and again to each new
generation. That demands strong partners offering a genuine exchange.
BMW is such a partner – together, we develop ideas and promote novel
approaches. Our initiative ‘Spielfeld Klassik’ illustrates beautifully
how this collaboration ensures that we are well-positioned in the
field of musical education for all ages.”

BMW Group is also partner of the Coachella Valley Music and Arts
Festival (USA) and Frieze Music in London and Los Angeles. In
addition, BMW Group cooperates with numerous opera houses and
orchestras on their initiatives including Bachfest Leipzig. Other
international partners of BMW include the Orchestre de Paris (France),
TNSC Teatro Nacional de São Carlos (Portugal), BOZAR – Centre for Fine
Arts (Belgium), Sugi Opera Seoul (South Korea), Latvian National Opera
(Latvia) and the West-Eastern Divan Orchestra. Since 2002, BMW Group
has been the main partner of the Elbphilharmonie Hamburg.

Original Press Release