BMW:Designworks Collaborates with The North Face to Imagine New Camper Concept.
LAS VEGAS – January 8, 2019 – In Las Vegas today, BMW
Group subsidiary Designworks unveiled a new camper concept and virtual
reality experience, in partnership with The North Face, to imagine the
future of protection from the elements.
The lightweight camper concept and virtual experience were designed
by Designworks to showcase a new fabric innovation from The North Face
called FUTURELIGHT™, which uses Nanospinning technology to create the
world’s most advanced, breathable, waterproof material.
“We combined both physical and digital worlds to showcase this
material, ensuring the holistic vision of the brand was clearly
communicated, while giving people a real ‘hands-on’ experience,” said
Laura Robin, Designworks LA Studio Director. “Thinking about extreme
performance in new and unexpected ways from our experience of working
across multiple industries, helped us to provide consumers with a
unique and never before seen insight into the very heart of the
material and its key attributes.”
The FUTURELIGHT camper was inspired by the 2008 BMW GINA Light
Visionary Model concept car. Like the GINA Concept, the FUTURELIGHT™
Camper is made of a fabric outer shell, consisting of a flexible
material stretched over an iconic geodesic dome to demonstrate the
potential uses of FUTURELIGHT™ fabric beyond just apparel.
The revolutionary Nanospinning process used to create FUTURELIGHT™,
has allowed the The North Face designers to add air permeability into
the membrane of a fabric for the first time. The process creates
nano-sized holes, allowing for incredible porosity while still
maintaining total waterproofness, letting air move through the
material and provide more venting than ever before.
The FUTURELIGHT™ Camper, is on display during the global consumer
electronics tradeshow, by invite-only Jan. 7 – Jan. 11 in Las Vegas.
FUTURELIGHT™ will first become available to consumers in The North
Face Fall 2019 product line and will be featured across the brand’s
pinnacle performance collections.
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About Designworks, a BMW Group
Designworks, a BMW Group Company, is a global
creative consultancy offering services which foster innovation and
business growth for companies worldwide. Using cross-industry
knowledge and experience, its culture of innovation and future-focused
approach catalyzes its passion for visionary design.
Designworks leverages the power of BMW Group’s culture of innovation
and cutting edge design to advance the goals of its external clients,
including John Deere, Virgin Hyperloop One, Siemens, Corsair, HP,
Microsoft, Embraer and Singapore Airlines, whilst bringing outside
perspectives and impulses to the BMW Group through knowledge and
experience gained with client engagements.