BMW:BMW and Kith partner for exclusive special-edition version of the new BMW M4 Competition Coupé.
Munich. Just a few weeks on from its world premiere,
BMW M introduces a very special edition model of the new BMW M4
Competition Coupé (fuel consumption combined: 10.2 l/100 km [27.7 mpg
imp]; CO2 emissions combined: 234 g/km). Created in
collaboration with New York lifestyle brand Kith, the BMW M4
Competition x KITH is limited to just 150 units and features unique
exterior and interior design details. BMW M GmbH has picked up the
vibe from the youthful and influential fashion scene and replicated
its partnership with contemporary artist FUTURA 2000 by breaking into
an expanding market. For Kith founder and BMW enthusiast Ronnie Fieg,
the collaboration brings an emotional journey full circle. The BMW M4
Competition x KITH can be pre-ordered from 23 October. At the same
time, Kith will be offering a 96‑piece collection of exclusively
designed apparel and accessories in all its stores and online.
“Keeping a close eye on the latest streetstyle developments is part
of our approach to evolving the BMW brand,” explains Jens Thiemer,
Senior Vice President Customer and Brand BMW. “With his ideas and Kith
label, Ronnie Fieg is one of the outstanding minds and opinion leaders
in the worlds of fashion, lifestyle and luxury. Our collaboration with
Ronnie and his influential brand will be a positive force for BMW as
we explore new customer groups.”
“This is not the first time BMW M GmbH has released a limited edition
of one of our cars as part of an exclusive collaboration,” adds Markus
Flasch, CEO BMW M GmbH. “The tie-up with Ronnie Fieg and Kith is a
great opportunity for BMW M GmbH to bridge the gap between the
original BMW M3 and our new BMW M4 Competition Coupé from the sixth
generation of this iconic model range. It also allows us to spread the
word to an exciting new target group. The streetwear scene is
transforming from a cultural phenomenon to a global life attitude, and
is bringing a new and very distinct brand of exclusivity to many
“Everything we work on at Kith has to come from an authentic place,”
says Kith founder Ronnie Fieg. “Some of my favourite memories from
growing up are going to visit my grandfather and riding around in his
BMWs in the 1980s. I remember he had an E21 320i and that his prized
possession was an E30 M3. These moments in my life really shaped my
passion for BMW, so working on this project with them has brought
everything full circle.”
Fieg recently acquired his own example of the legendary BMW E30 M3.
And BMW M GmbH lined up this consummately prepared first-generation M3
for the official presentation of the collaboration at the Kith pop‑up
store in Brooklyn on 23 October. Alongside it was the unique new
representative of the latest, sixth-generation version of the
high-performance model. Like Fieg’s car, the BMW M4 Design Study by
KITH is painted in the Cinnabar Red shade originally used for the E30
M3. This paint finish is no longer available for the regular BMW
range, but was selected here specially for the BMW M4 Design Study by
KITH to emphasise the connection between the two cars. The
M4 Competition badge on the model’s boot lid has been replaced by a
black Kith logo with BMW M stripes in the same style. This logo also
appears in illuminated form below the head restraints in the M Carbon
bucket seats, and Kith lettering is embossed into the black leather of
the head restraints and centre console.
The leather with embossed lettering selected for this very individual
model was also used for the seat covers in Fieg’s BMW E30 M3. Here,
the Kith logo with BMW M stripes has silver lettering, while a special
version of the period BMW logo adorns the bonnet, boot lid and
steering wheel, with “Kith” replacing “BMW”.
Merging logos is a hallmark of the many partnerships Kith has forged
with other globally renowned companies. But this is the first time BMW
has altered its badge for a collaboration partner. The fusion logo
created for the 150 units of the BMW M4 Competition x KITH adds an
extra ring around the BMW roundel in the BMW M colours light blue,
dark blue and red. Plus, there are details in bright lettering
focusing on Kith and the collaboration. The rear of the BMW M4
Competition x KITH also has the black Kith logo with BMW M stripes.
The special-edition models are available exclusively with the matte
paint finishes Frozen Black, Frozen Dark Silver and Frozen Brilliant
White in homage to the three most popular colours for the BMW E30 M3
back in the day.
One of the main highlights of the special-edition models is the Kith
carbon-fibre roof design. For this optional extra, grey Kith lettering
with BMW M stripes is woven into the roof surface. M Compound brakes
with red callipers bearing the M logo come as standard. These are
clearly visible through the double spokes of the M forged wheels 826M
bi-colour / Jet Black, high-gloss (front: 19-inch, rear: 20-inch).
Inside the BMW M4 Competition x KITH the tri-colour M Carbon bucket
seats feature the BMW M colours light blue and red which add striking
flourishes to the Merino full-leather trim in Black. As in Ronnie
Fieg’s BMW E30 M3, Kith lettering is embossed into the black leather
of the front and rear head restraints and centre armrest of the BMW M4
Competition x KITH. The centre console features an exclusive badge
with the Kith logo and BMW M stripes. The illuminated M badge below
the front head restraints also has Kith lettering.
The special-edition model has the same technical profile as the BMW
M4 Competition Coupé. The new six-cylinder in-line engine is cut from
the high-revving BMW M GmbH mould and uses the latest version of
M TwinPower Turbo technology to produce 375 kW (510 hp), while torque
peaks at 650 Nm (479 lb-ft). The eight-speed M Steptronic transmission
Drivelogic is fitted as standard. The sprint from 0 – 100 km/h (62
mph) takes just 3.9 seconds, while 200 km/h (124 mph) is reached in
12.5 seconds. As well as classical rear-wheel drive, the BMW M4
Competition x KITH can – like the BMW M4 Competition Coupé – be
specified as an option with M xDrive all-wheel drive.
In addition to the standard equipment of the BMW M4 Competition Coupé
and the bespoke Kith collaboration features, the special-edition model
can also be ordered with a selection of other extras. Like the M
Compound brakes, M forged wheels and M Carbon bucket seats, the M
Carbon exterior package, BMW Laserlight and BMW Individual lights
Shadowline are standard. Plus, the cabin features Carbon Fibre
interior trim strips and controls with electroplated applications.
Deliveries of the limited-edition BMW M4 Competition x KITH will begin
in summer 2021.
BMW M4 Competition Coupé fuel consumption combined:
10.2 l/100 km [27.7 mpg imp]; CO 2 emissions combined: 234 g/km.