Connected, flexible, autonomous: BMW Group expands use of innovative technologies in production logistics

BMW:Connected, flexible, autonomous: BMW Group expands use of innovative technologies in production logistics

Munich. The BMW Group is increasingly relying on
innovations from the fields of digitalisation and Industry 4.0 in
production logistics. This will ensure the company’s global production
network continues to receive the parts it needs in a timely and
reliable manner in the future. The focus is on applications such as
logistics robots, autonomous transport systems at plants and
digitalisation projects for an end-to-end supply chain. Staff can
control logistics processes from mobile devices such as smartphones
and tablets and use virtual reality applications to plan future
logistics. Innovations coming out of many pilot projects are being
implemented worldwide in logistics at BMW Group plants.

“Logistics is the heart of our production system. Our broad spectrum
of ground-breaking projects helps us run increasingly complex
logistics processes efficiently and transparently,” according to
Jürgen Maidl, head of Logistics for the BMW Group production network.
“We are taking advantage of the wide range of available technological
innovations and working closely with universities and start-ups. We
are already working with tomorrow’s Industry 4.0 technologies today.”

Around 1,800 suppliers at more than 4,000 locations deliver over 31
million parts to the 30 BMW Group production sites worldwide every
day. Digitalisation and innovations help the company organise
logistics more flexibly and more efficiently. At the same time, almost
10,000 vehicles coming off the production line daily must be delivered
to customers around the globe. Digitally connected delivery, so-called
Connected Distribution, ensures that these transport routes are also
more transparent.

Connected Supply Chain: Full data transparency in the supply chain

The BMW Group supply chain relies on a global supply network and
close cooperation with numerous logistics service providers. The
Connected Supply Chain (CSC) programme significantly increases supply
chain transparency. It updates the plants’ material controllers and
logistics specialists on the goods’ location and delivery time every
15 minutes. This transparency enables them to respond immediately if
delays appear likely and take appropriate steps early to avoid costly
extra runs.

Autonomous transport systems both inside and outside

Autonomous transport systems such as tugger trains or Smart Transport
Robots are increasingly used to transport goods within production halls.

To allow tugger trains to now also be used for the sophisticated
process of supplying assembly lines, as part of a pilot project, BMW
Group Plant Dingolfing has developed an automation
, which enables conventional tugger trains of any brand
already on hand to be upgraded to autonomous tugger trains. The
capabilities of these driverless tugger trains go beyond automation of
earlier solutions.

Another future technology is also being piloted alongside autonomous
tugger trains at the Dingolfing plant. A Smart Watch
supports logistics staff during the container change process and
announces approaching tugger trains via a vibration alarm. The
employee can also read which containers should be unloaded and send
the tugger train on to its next destination by tapping the display.

The BMW Group is also pioneering the use of autonomous transport
systems outdoors. As part of a pilot project, the BMW Group is using
an autonomous outdoor transport robot for the first time at its
Leipzig plant to bring truck trailers from where they are parked to
the unloading and loading bay on their own. A mobile platform drives
underneath the trailer, connects it and steers it through the plant.
The so-called AutoTrailer, with a payload of up to 30
tons, navigates by laser, without additional guidelines or markings,
through the plant’s outdoor areas. Sensors and cameras provide a 360°
all-round view, which forms the basis of the safety concept.

The huge potential of this transport system is particularly evident
at the BMW Group’s largest plant in Spartanburg, where about 1,200 of
these trailer-shunting manoeuvres take place every day.

Back in 2015, the BMW Group joined forces with the Fraunhofer
Institute IML to develop the first self-driving Smart
Transport Robots
(STR) for transporting roll containers
through logistics areas within production halls. The second generation
is now in operation at BMW Group Plant Regensburg. The flat robots
carry roll containers weighing up to one ton and transport them
autonomously to where the goods need to be. They calculate the ideal
route independently and move freely through space. A built-in battery
module from the BMW i3 powers the STR for a whole work shift.

Loading and unloading of goods containers:
Robots take
over arduous tasks and relieve staff

After delivery to the plant, the goods are transported to the
assembly line in containers and parts containers of various sizes. For
the tiring job of reloading containers from pallets onto conveyor
belts or into storage, employees will be assisted in the future by
logistics robots specially developed for this purpose. Four different
types of robots, referred to as “Bots” by logistics experts,
are currently being tested or have already been integrated into series production.

The lightweight robots take on different jobs: they can take full
plastic boxes from the pallet in the incoming goods area and place
them on a conveyor system, they do unload tugger trains and place
boxes loaded with goods on a shelf, they collect various small parts
from appropriate supply racks and they stack empty containers on
pallets before they re-enter circulation.

Using artificial intelligence, the robots can detect and process
various different containers and determine the ideal grip point.

Smart devices support logistics staff in paperless logistics

Gloves with integrated scanners and displays, data glasses and smart
watches are increasingly used to support logistics employees. The
transition to paperless logistics, with digitally labelled containers
and shelves, opens up new areas of application for mobile devices.
Glove scanners read the electronic label and indicate the exact
contents of the small load carrier on a small display that can be worn
on the arm.

Virtual reality and artificial intelligence

The use of virtual reality already plays an important role in
planning logistics spaces. In a virtual environment, planners can
quickly and efficiently lay out future logistics areas completely and
assess how much space is needed, for instance. Planning is based on 3D
data representing the real structures of a logistics hall. For the
past several years, the BMW Group has been capturing its plants in
digital form with millimetre accuracy, using special 3D scanners and
high-resolution cameras. This creates a three-dimensional image of the
structures, so that manual recording on site is no longer needed. When
planning future logistics areas, BMW Group experts can now combine
existing data with a virtual “library” of shelves, lattice
boxes, small load carriers and around 50 other widely-used operating resources.

Connected Distribution:
Vehicle delivery transparency
from plant to showroom
Like delivery of parts to
plants, the transport of vehicles to the dealership is now also
digitally and transparently traceable. The former Connected
Distribution pilot project was fully integrated into series production
this year. The system uses the same IT built into BMW Group vehicles
to track the location of finished vehicles once they are ready to
leave the plant. The vehicle transmits its current geolocation and
status to the logistics centre via a mobile connection every time it
is switched off.

Focus on sustainability: Natural gas, electric and future
hydrogen trucks will reduce CO2 emissions

Logistics can help the BMW Group achieve its sustainability goals.
The focus here is on continuous expansion of CO2-efficient modes of
transport. More than 60 percent of all new vehicles now leave
production plants by rail.
Nevertheless, it is still necessary to
use trucks on certain in- and outbound logistics routes. To reduce
emissions from these truck journeys, the BMW Group is already using
natural gas and electric trucks in cooperation with logistics service
providers. The aim is to reduce truck emissions by 40% by 2030 and to
be completely emission-free by 2050.

Original Press Release

BMW Group, BASF SE, Samsung SDI and Samsung Electronics launch cross-industry project to enhance sustainable cobalt mining.

BMW:BMW Group, BASF SE, Samsung SDI and Samsung Electronics launch cross-industry project to enhance sustainable cobalt mining.

Munich, 29 November 2018: As part of a cross-industry
initiative, the companies BMW Group, BASF SE, Samsung SDI and Samsung
Electronics have launched a joint cobalt pilot project in the
Democratic Republic of the Congo. A contract to this effect between
the companies, together with the Deutsche Gesellschaft für
Internationale Zusammenarbeit (GIZ) GmbH, will aim to improve
artisanal mining working conditions, as well as living conditions for
surrounding communities. The scope of the project will span over one
pilot mine within the next three years, and the partners will not
operate the mine.

This fully privately financed project seeks to pilot an approach to
address challenges in artisanal mining. As it is limited to one pilot
mine site and the surrounding community, it seeks to contribute to
identifying workable solutions that lead to better working conditions
at the mine site. If proven effective, these measures could then be
scaled up to other legal artisanal mine sites and enhance systemic
challenges in the longer run.

Cobalt is a key component in the production of batteries for the
automotive and electronics industries. The world’s largest known
reserves of this raw material are found in the Democratic Republic of
the Congo. Industrial mining accounts for approximately 80-85% of
Congolese cobalt production, with artisanal mining operations
producing the remaining 15-20%. Currently, companies are facing
challenges in the areas of environment, health and safety, and human
rights when cobalt is extracted through artisanal mining.

This is the first time partners from automotive, chemical and
consumer electronics industries have come together in a project on the
ground to address the challenges of artisanal cobalt mining in the
Democratic Republic of the Congo. This pilot project builds on a
feasibility study jointly conducted by GIZ and BMW Group. Insights
gained from visits to several artisanal mines, stakeholder interviews
and surveys of miners and community members were instrumental in
shaping this project approach.

This project also contributes to the goals of global initiatives,
such as the Global Battery Alliance (GBA), to foster sustainable
supply chains.

Original Press Release

BMW becomes Worldwide Partner of The Ryder Cup.

BMW:BMW becomes Worldwide Partner of The Ryder Cup.

  • BMW and PGA of America sign Ryder Cup partnership, while BMW
    and Ryder Cup Europe extend partnership until 2022.
  • BMW will be Worldwide Partner at the next two Ryder Cups in
    Whistling Straits (USA, 2020) and Rome (Italy, 2022).
  • BMW continues long-term partnership with the European Tour.
  • BMW PGA Championship (London) and BMW International Open
    (Munich) confirmed until 2022.
  • BMW Championship (PGA TOUR) to be held in August 2019 at
    Medinah Country Club (USA).

Munich. The commitment of BMW to the game of golf worldwide
has been further strengthened with today’s announcement that the
company is to become the Worldwide Partner of The Ryder Cup for the
matches between the United States and Europe at Whistling Straits in
2020 and in Rome in 2022. The enhanced partnership is a natural
progression for BMW, whose connection with The Ryder Cup dates back
to 2006. The premium car manufacturer is also pleased to announce
the extension of the partnership with the European Tour until 2022,
while continuing as the title sponsor of the prestigious BMW PGA
Championship at Wentworth and the promoter of the BMW International
Open in Munich.

“We are delighted to join forces with the PGA of America and Ryder
Cup Europe in a shared mission to drive golf’s top international event
to even greater heights,” said Bernhard Kuhnt, President and CEO of
BMW of North America. “As a supporter of golf globally for the past 30
years, golf remains the perfect platform for our brand to engage our
network of owners, dealers and golf fans across the world.”

The BMW links with the Ryder Cup began in 2006 when it was the
Official Car Partner at the K Club in Ireland. The company has since
had a presence at each Ryder Cup match, both in Europe and the United
States, and took a leading role as an Official Partner at Celtic Manor
(Wales) in 2010, Gleneagles (Scotland) in 2014, and Le Golf National
(France) this year. Now BMW is to extend its influence on both sides
of the Atlantic.

“Backed by more than a century of exceptional performance, BMW’s
history of technological advances and high standards make it one of
the most respected companies in the world and a perfect partner for
the Ryder Cup,” said Seth Waugh, Chief Executive Officer of the PGA of
America. “BMW’s connection to golf and our global spectator base
establishes a partnership that will elevate the global nature of the
Ryder Cup.”

“Like The Ryder Cup, BMW is a global brand so we are delighted to
extend our long-standing partnership,” said Guy Kinnings, European
Ryder Cup Director. “BMW has been an important part of the Ryder Cup’s
growth and success over the past 12 years, so we are extremely pleased
this will continue not only in Italy in 2022, but also when we travel
to United States in 2020.”

BMW has also reconfirmed its commitment to the European Tour until
2022 by renewing its status as an Official Partner, and has guaranteed
continued support for the BMW PGA Championship and the BMW
International Open over the same period of time.

“We could not be happier than to have BMW as our Official Partner for
another four years,” said Keith Pelley, the Chief Executive of the
European Tour. “They have shown fantastic commitment to the European
Tour for 30 years and have always had the best interests of the game
at heart. It is why tournaments such as the BMW PGA Championship and
the BMW International Open are so highly regarded by players and fans
alike. Everything BMW does represents class and quality and we are
delighted to be associated with them. We hope our partnership
continues for many years to come.”

In 2019, BMW also continues the title sponsorship of the BMW
Championship in the United States. The revised PGA TOUR calendar sees
the FedExCup Playoffs brought forward to August, with the BMW
Championship to be played from 15th to 18th August next year. The
venue for the penultimate Playoff tournament is “Course Three” at
Medinah Country Club (Chicago) – the same course that provided the
backdrop to the 2012 Ryder Cup and the “Miracle of Medinah”.

The prestigious BMW PGA Championship is moving to autumn. The
Wentworth Club, on the outskirts of London, will host “The Players’
Flagship” from 19th to 22nd September in 2019. The date for the BMW
International Open remains unchanged; Golfclub München Eichenried will
welcome the European Tour stars to the 31st staging of the iconic
German tournament from 18th to 23rd June.

The 2019 BMW Golfsport year will kick off with the World Final of the
BMW Golf Cup International. The national winners of the world’s
largest international tournament series for amateurs will be invited
to Cabo San Lucas, a resort on the southern tip of Mexico’s Baja
California peninsula, from 18th to 23rd March

Original Press Release

BMW Group awarded for international cultural initiatives. Corporate Art Award® 2018 goes to BMW Group Cultural Engagement in a ceremony hosted within the European Parliament.

BMW:BMW Group awarded for international cultural initiatives. Corporate Art Award® 2018 goes to BMW Group Cultural Engagement in a ceremony hosted within the European Parliament.

Brussels. On Wednesday, November 28, 2018, the BMW
Group Cultural Engagement was awarded with the prestigious Corporate
Art Award® for their “long-term engagement in hundreds of
cultural initiatives worldwide

The 2018 edition of the “Art Patrons of the XXI Century”
program took place at the European Parliament in Brussels within the
celebrations of the European Year of Cultural Heritage. The “Art
Patrons of the XXI Century” awards recognizes institutions,
corporations and private investors who actively contribute to the
development of the arts and the society.

Maximilian Schöberl, Executive Vice President, BMW
Group: “We are all honored and delighted to receive the Corporate
Art Award 2018. The award acknowledges our sustainable and long-term
cultural engagement. Together with the arts, we will explore new
cooperations in the fields of technology and digitalization. Our
cultural commitment is not about mere budgetary transactions as seen
in traditional sponsorship, but rather about collaborative
interactions based on curiosity, a shared interest and mutual appreciation.”

Thomas Girst, head of cultural engagement, BMW Group:
“Corporate Citizenship is a guiding principle of a company’s
value system. What can we return to a society which enables our
business success? The Corporate Art Award also honors our know-how and
network which we are encouraged to bring to the table every time we
are engaging in a dialogue with artists or cultural institutions for
the past 50 years.”

About BMW Group Cultural Engagement

For almost 50 years now, the BMW Group has initiated and engaged in
over 100 cultural cooperations worldwide. The company places the main
focus of its long-term commitment on contemporary and modern art,
classical music and jazz as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich,
Moscow and London, the company also partners with leading museums and
art fairs as well as orchestras and opera houses around the world. The
BMW Group takes absolute creative freedom in all its cultural
activities – as this initiative is as essential for producing
groundbreaking artistic work as it is for major innovations in a
successful business.

The Corporate Art Awards®

The Corporate Art Awards®, part of the “Art Patrons of the XXI
Century” program, were developed in 2016 by pptArt® in
collaboration with LUISS Business School. The awards aim to enforce
visibility, recognition and reputation for the best practices in the
collaboration between the corporate world and the art world. The 2016
and 2017 editions were organized under the patronage of the Italian
Presidency of the Republic and the Italian Ministry of Culture. The
awards ceremonies took place at the presence of Sergio Mattarella, the
Italian President of the Republic, and Dario Franceschini, former
Minister of Culture. The past editions saw the participation of over
200 companies institutions from 28 countries in 4 continents. Over 80
companies have participated for the 2018 edition of the Corporate Art
Awards®. More information is available at the following link:

Original Press Release

Five MINI John Cooper Works Rally to participate at 2019 Dakar.

BMW:Five MINI John Cooper Works Rally to participate at 2019 Dakar.

Media Information

2019 Dakar

28 November 2018

Five MINI John Cooper Works Rally to participate at 2019 Dakar.



  • MINI Motorsport partner X-raid to field five MINI John
    Cooper Works Rally cars at 2019 Dakar.
  • X-raid MINI JCW Rally Team will consist of four established
    MINI Family crews.
  • 2018 FIA Cross Country Rally World Cup champion Jakub “Kuba”
    Przygonski to compete under the banner of ORLEN X-raid Team.


Munich. MINI Motorsport partner X-raid has announced its
intention to field five MINI John Cooper Works Rally at the
41st edition of The Dakar, 6-17th January
2019. The five vehicles have already completed pre-Dakar tests and
are now en-route to Peru, South America, the chosen arena for the
toughest long-distance cross-country event on the 2019 rally calendar.


The five MINI JCW Rally cars and their MINI Family crews are more
than ready for the challenge of the Peruvian desert landscapes and
mountain sections. Over the course of the 2018 rally calendar, the
X-raid supported cars and crews have had a successful year.

The Silk Way Rally 2018 (Russia edition) was one of two notable wins
for Yazeed Al-Rajhi (KSA) and his co-driver Timo Gottschalk (GER), the
second being winners of Rally Kazakhstan. The Spanish pairing of Joan
“Nani” Roma and Alex Haro took three wins in 2018 – Baja Portalegre
500, Turkmen Desert Race, Hungarian Baja. As a former winner of Dakar
in both car (2014) and motorcycle (2004) categories, Roma is still
hungry for Dakar success.

Waving the flag for Argentina in a third MINI JCW Rally will be the
crew of Orlando Terranova and Ronnie Graue. Their win in the desert
conditions of the 2018 Desafío Inca will stand them in good stead for
Dakar 2019, where the heat and sand will be pivotal to determine the
front runners in the early stages. Joining the aforementioned crews
will be the experienced duo of Boris Garafulic (CHI) and co-driver
Filipe Palmeiro (POR). All four crews will run at Dakar under the
banner of X-raid MINI JCW Rally Team.

The fifth MINI JCW Rally to run at Dakar will be with the ORLEN
X-raid Team crew of Jakub “Kuba” Przygonski (POL) and co-driver Tom
Colsoul (BEL). Four wins in nine outings helped Przygonski secure the
2018 FIA Cross Country Rally World Cup championship title – and with
this in mind, the young Polish star is more than ready for the 2019 Dakar.

Przygonski: “My goal for January is to do better than
I did at the 2018 Dakar. I finished 15th in my first Dakar,
seventh in 2017, and fifth last year. Tom and I are quick and have
found a good rhythm over the course of the season. We have completed a
lot of kilometres in recent months and are ready for the fight.”

Sven Quandt – CEO X-raid: “We have an impressive
line-up in our MINI John Cooper Works Rally cars. Nani has already won
the Dakar once with us and Kuba is very determined after his World Cup
win. He has learned a lot this season and matured as a driver. He is
certainly capable of causing the odd upset. And you underestimate
Yazeed and Orly at your peril. They are both very quick and, if they
avoid any problems, are potential top-five drivers. We have worked
together with Boris for a long time. I hope he makes it into the top
ten this time. So far, he has always just missed out.”

For more information about the 2019 Dakar, please visit the host’s
event home page here.

Original Press Release

Statements BMW Group Press Conference Los Angeles Auto Show

BMW:Statements BMW Group Press Conference Los Angeles Auto Show

Bernhard Kuhnt, President
and CEO BMW of North America LLC

Good morning, welcome to BMW!  Thank you all for joining us this
early today.  Hopefully you enjoyed that opening video – a beautiful
ride across this great and simply beautiful country. From cowboys to
high school football, mountains to deserts… an all-American adventure
featuring our all-new BMW X5.  Capable, powerful and
confident.  No need to take any detours.

That’s why we traced a straight line from our factory in Spartanburg
to the show here in L.A.  Overcoming many obstacles and loving every
minute of it.  Because BMWs are built for people who love driving as
much as we do.  

This is the fourth generation of our X5.  All have been made right
here in the U.S. at Plant Spartanburg. It is also the tenth X model
built at the plant since it opened in 1994. In total, we have produced
more than 4.4 million vehicles.  And 70 percent of what we build in
Spartanburg is exported all over the world.  Making BMW the highest
value exporter of any American-made vehicles.

Of course, our commitment to the U.S. goes far beyond building and
selling cars here. We are proud to support American jobs. Nationwide,
we employ more than 70,000 people together with our suppliers and dealers. 

We are driving innovation in this country.  From our Designworks
studio located just a few miles north of here to our R&D
facilities in Mountain View and our tech office in Chicago.  BWW Group
teams across the U.S. are developing new designs and technologies for
the company worldwide.  In fact, the BMW Connected app is built
in-house at our Chicago office. This app puts your BMW in your pocket
so you can manage your car right from your smartphone. 

And, just next week we’re introducing another great feature to make
life easier:  BMW drivers will be able to pay parking meters right
from their car in over 300 U.S. cities.  This adds to the growing list
of connected features we already have.

The U.S. plays a critical role in the BMW Group network.  Which
brings us to why we are all here today.

I hope you remember last year at this very same spot, it all looked
different.  An empty stand. We then filled it with various new cars,
concepts and promises focused on luxury, performance and
electrification. So much has happened since then. We’ve experienced –
and thanks to all our customers – 12 months of growth for BMW in the U.S.

We have rolled out new models like the X3, X4, and the stunning M5. 
In fact, we at BMW are in the middle of the largest product offensive
in our company’s long history. With the youngest product portfolio
we’ve ever seen. Today, we are delivering on the promises we made last
year and bringing a few more.

Now’s let talk a bit more about this X5. When we introduced the X5
almost 20 years ago, it launched not only our X models, but also the
entire Sport Activity segment. Here in the US, the BMW X5 has been one
of our best-sellers every year since 2001. As we call the X5
internally: The boss is back.  

Of course, our X vehicles aren’t just important to the U.S. They have
a huge impact on a global scale.   

Pieter Nota, Member of the
Board of Management of BMW AG, Sales and Brand BMW, Aftersales BMW Group

Ladies and Gentlemen,

The first-ever BMW X7.

This is a vehicle many of you have been waiting to see for a long
time and we’re very proud to present it here in its home market – the
US. It’s a further important step in our expansion in the upper
segment – as well as growing our BMW X family. As the pinnacle of the
X family – it offers a new level of luxury. It’s big, it’s bold and
has incredible on-road presence.

Not only is the BMW X7 an exclusive and luxurious vehicle, we truly
believe it also offers the very best driving capabilities in its
class. What else would you expect from a BMW? Inside, it has an
unbelievable amount of space – the three rows and seven seats are
standard. The panorama roof with its Skylounge enhances the feeling of
well-being and sophistication.

All in all, a truly impressive vehicle. And built exclusively right
here in the USA. Next week we will begin series production at our
Spartanburg plant in South Carolina. Launching in March, we expect
many of these great vehicles to go straight to customers right here in
the US. But of course, we also want to export many of them from here
to the rest of the world.

Ladies and Gentlemen,

The luxury segment is our “home turf” – and models like the X7 are
testimony to that. Let’s stay with luxury, and move to a number even
higher than “7”:  The 8.

With the 8 Series, we did something we’ve never done before: We built
it for the racetrack and then put it on the road. For me, the
BMW 8 Series Coupe is the perfect Sports Coupe – it
really demonstrates BMW’s passion for the “ultimate driving machine”.
We’ve learned from the i8 that however stunning our sports coupes are
– many of our customers also want to enjoy an “open-air” experience.
So I’m delighted that we have another World Premiere for you: The
BMW 8 Series Convertible!

I’m very pleased that we now can offer customers the 8 Series
Convertible just a few months after the launch of the Coupe. It
combines ultra-sporty driving with design elegance and of course that
thrilling “open-air” feeling. The elegant soft-top roof opens and
closes in just 15 seconds. Customers can look forward to taking it for
a spin as of March next year.

As you see, the 8 Series family is growing – next year we’ll be
adding the Gran Coupe to these two, and there’s great news for M fans:
all of them will be offered as M models! All of this underlines that
we are moving ahead with our expansion in the luxury class, where of
course, beautiful design plays a key role.

Both the X7 and the 8 Series showcase our new design language – as
does our next highlight. Thank you!

Klaus Fröhlich, Member of
the Board of Management of BMW AG, Development

This car is stunning. The BMW Z4 showcases BMW’s new
design language from all perspectives: from the dynamic looking front
– to the striking flanks – to the clean tail end.

It feels at home cruising on Sunset Boulevard as well as at Laguna
Seca. It is a true, lean sports car. And it’s the only one in its
class to offer a straight six engine.

The aerodynamic and perfectly balanced all-new BMW Z4 Roadster packs
up to 382 horsepower [BMW Z4 M40i US model specific]. The Adaptive M
Sport Chassis and Steering, and M Active Limited Slip Differential
keeps you on track.

I can tell you, I really loved testing it at the Nürburgring – a
pure, open-air, raw, driving experience – “sheer driving pleasure” in
its truest form. This is what BMW is all about. Like our next car.

Here it is: The new BMW M340i! The ultimate sports sedan.

The 3 Series established and has led the segment of sport sedans –
and will continue to do so now in its seventh generation. Over the
past 40 years, we have delivered more than 15 million 3 Series cars –
almost 3 million in America alone. This makes it the most successful
model of the BMW brand and the world’s best-selling premium vehicle.

It represents the BMW brand like no other car and is truly the heart
and soul of BMW. All our cars contain the sporty and dynamic genes of
the 3. This extraordinary car is the true pioneer of its segment.

And to all the BMW fans I promise you – the new 3 series, and
especially the M340i, will be the ultimate driving machine again.

To achieve this, we have combined our top technologies:

  • Best-in-class aerodynamics with a drag coefficient of 0.23;
  • A significant weight reduction of 121 pounds compared to its predecessor;
  • And most importantly, new powertrains with limited slip
    differential, less consumption and better driving performance.

To sum it up, maximum driving pleasure with maximum efficiency.

Like no other brand, BMW stands for forward-looking technology paired
with clear, emotional design. And this model also represents our new
design: pure lines and sculpted surfaces. The interior has been
completely revised: contemporary and trendsetting, but with BMW’s
trademark driver orientation.

One innovation is our brand-new Intelligent Personal
. It brings our digital world into the car as your
personal companion. We also offer a wide choice of advanced driver
assistance systems that take the new 3 further along the road to
automated driving than any of its rivals.

Talking about cutting-edge technologies and world class innovation
brings me to the hero of today. And now ladies and gentlemen:

Stay tuned for the world premiere of the BMW Vision iNEXT.

Ladies and gentlemen, here it is!

Our vision of future mobility: the BMW Vision iNEXT!

This vision car is something you have never seen from BMW before. It
is our trailblazer for a variety of future technologies:

  • The BMW Vision iNEXT accelerates emotions – fully autonomous in
    ease mode and emission-free with our next generation
    electro-mobility technology.
  • It simplifies driving and redefines the way we perceive our
    surroundings – with an interior of the future.
  • It enhances experiences – through artificial intelligence.
  • And it improves networking – through increased connectivity.

The traditional automobile has definitively been turned into a smart car.

And – to top it all off – the BMW iNEXT will be a true BMW when it
comes to driving dynamics. You will feel in boost mode the power of
the ultimate driving machine. To underline: We talk about best in
class capabilities regarding acceleration, power to weight ratio and
low center of gravity.

But for us, iNEXT is far more than just a car: It integrates all of
our strategic areas of innovation – in other words, it embodies our
vision of future mobility. Focusing on technologies that fulfill our
customers’ desires, we are taking mobility to a new level. This way,
iNEXT also defines our mindset.

We can see that our initial investments and activities are already
paying off today:

In 2017, we delivered 100,000 electrified vehicles to customers –
this year, it will be 140,000. Already by the end of next year, we
will have sold half a million electrified vehicles. Numbers that show
the success of our strategy.

Now we are one of the leading providers of electrified vehicles – worldwide.

And our range is growing rapidly: By 2025, we will be offering at
least 25 electrified models, 12 will be all-electric. And – we are
developing already the fifth generation of BMW electric drivetrains.
So for us, electro-mobility is already the new normal.

The next challenge we gave ourselves: to offer safe autonomous
driving by 2021. Our ambition is clear: We want to be leading in this
field, too.

We have been researching autonomous driving solutions for over ten years.

And we have learned the challenges to overcome in autonomous driving
are enormous. We are planning to take our technology, which enables
safe autonomous driving to series maturity by 2021. The availability
of the offering will depend on external conditions. There are still
crucial legal and regulatory hurdles to clear before cars will be able
to drive autonomously, and safely, in all cities. But we at the BMW
Group will have the technologies ready to go!

Let’s talk about the interior. Driver orientation is still important
to us – we invented it. But digitalization and autonomous driving open
up an opportunity to totally rethink the way we use the interior of a
car – so that’s exactly what we did with the BMW Vision iNEXT. Our
ambition was to create a place which enhances people’s quality of life
– a new “favorite space”. Using it will be intuitive, comfortable and
smart. Ultimately, the BMW Vision iNEXT will add a new dimension to
sheer driving pleasure.

To summarize: Equipped with automated and autonomous driving
technologies, comprehensive connectivity features and an interior of
the future, the powerful, fully electric BMW Vision iNEXT will serve
as an accelerator, demonstrating our company’s strength in innovation.
It will ensure that the BMW Group has all the technologies at its
disposal to be successful in the market when competing with both old
and new players, today and tomorrow.

Thank you!

Consumption and Emission Data.


BMW 3 Series:

Fuel consumption in l/100 km (combined): 6.1 – 4.1*

CO2 emissions in g/km (combined): 139 – 108*

BMW M340i xDrive:

Fuel consumption in l/100 km (combined): 7.5*

CO2 emissions in g/km (combined): 172*

BMW 8 Series Coupé:

Fuel consumption in l/100 km (combined): 10.5 – 6.1

CO2 emissions in g/km (combined): 240 – 160

BMW 8 Series Convertible:

Fuel consumption in l/100 km (combined): 10.0 – 5.9

CO2 emissions in g/km (combined): 229 – 155


Fuel consumption in l/100 km (combined): 9.1 – 5.3

CO2 emissions in g/km (combined): 207 – 140


Fuel consumption in l/100 km (combined): 9.1 – 5.4

CO2 emissions in g/km (combined): 206 – 142


Fuel consumption in l/100 km (combined): 11.6 – 6.0*

CO2 emissions in g/km (combined): 264 – 158*


Fuel consumption in l/100 km (combined): 11.4 – 6.5*

CO2 emissions in g/km (combined): 261 – 171*


Fuel consumption in l/100 km (combined): 7.4 – 6.0

CO2 emissions in g/km (combined): 168 – 137

BMW Z4 M40i:

Fuel consumption in l/100 km (combined): 7.4 – 7.1

CO2 emissions in g/km (combined): 168 – 162

BMW i8 Coupé:

Fuel consumption in l/100 km (combined): 1.8

CO2 emissions in g/km (combined): 42

Power consumption in kWh/100 km (combined): 14.0

BMW i8 Roadster:

Fuel consumption in l/100 km (combined): 2.0

CO2 emissions in g/km (combined): 46

Power consumption in kWh/100 km (combined): 14.5

The figures for fuel consumption, CO2 emissions and power
consumption are calculated based on the measurement methods stipulated
in the current version of Regulation (EU) 2007/715. This information
is based on a vehicle with basic equipment in Germany; ranges take
into account differences in wheel and tire size selected as well as
optional equipment.

Power consumption, emissions figures and ranges have been calculated
based on the new WLTP test cycle and adapted to NEDC for comparison
purposes, dependent on the tire format selected. In these vehicles,
different figures than those published here may apply for the
assessment of taxes and other vehicle-related duties which are (also)
based on CO2-emissions. These figures are provisional.

For further details of the official fuel consumption figures and
official specific CO2 emissions of new cars, please refer
to the “Manual on fuel consumption, CO2 emissions and
power consumption of new cars”, available at sales outlets, from
Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at

* Figures for fuel consumption, CO2 emissions and power
consumption marked with * are preliminary.

Original Press Release

BMW Art Journey winner Jamal Cyrus to present new artworks of his travels to the “Afro-Atlantic”. BMW is official partner of Art Basel in Miami Beach 2018.

BMW:BMW Art Journey winner Jamal Cyrus to present new artworks of his travels to the “Afro-Atlantic”. BMW is official partner of Art Basel in Miami Beach 2018.

Miami Beach. From December 6 to 9, 2018, the Art
Basel show in Miami Beach will present a wide range of artistic
oeuvres by emerging and established artists represented by more than
200 of the leading galleries worldwide to the international art world.
As longstanding global partner of the show, BMW will offer its VIP
shuttle service once again and present the new artworks of last year’s
BMW Art Journey winner Jamal Cyrus at the BMW Lounge at the fair.
Furthermore, the publication covering the BMW Art Journey of Max
Hooper Schneider, winner of the prize in 2016, will be presented. For
the launch of the brand-new BMW X7, the street artist Spencer „MAR“
Guilburt will be digitally accompanied on a Mural Tour through the
city of Miami visiting murals newly created by him and existing murals
which have informed his work.

BMW Art Journey
Launched in 2015, the BMW Art
Journey is a collaboration between Art Basel and BMW, created to
recognize and support emerging artists worldwide. This unique award is
open to artists who are exhibiting in the Discoveries sector during
Art Basel in Hong Kong. A judging panel comprised of internationally
renowned experts meet first to select a shortlist of three artists
from the sector, who are then invited to submit proposals for a
journey aimed to further develop their ideas and artistic work. The
jury reconvenes to choose a winner from the three proposals.

Last year’s winner, Jamal Cyrus (represented by
Inman Gallery, Houston) will be on-site presenting the artworks of his
BMW Art Journey about the notion of the Afro-Atlantic.
The idea
of the Afro-Atlantic provides the conceptual underpinning for Jamal
Cyrus’ journey. It is, in his own words, “an intercontinental and
multinational geography describing the circulation of ideas between
Africa, Europe, and the Americas.” Inspired in part by Paul Gilroy’s
writings from the early 1990s, Cyrus aims to examine the many diverse
cultural hybrids that have emerged through protracted interaction
between the continents. Such cultural hybrids – molded by forces of
conquest, colonization, slavery, industry, migration, and philosophy –
can be apprehended in the cultural centers Cyrus visited. These
include among others the Elmina Castle in Accra, Ghana; the Theatre
Champs-Elysees, in Paris, France; Brixton’s Electric Avenue, in,
London, England; the Alhambra in Granada, Spain; and Congo Square, in
New Orleans, United States.

The purpose of Jamal Cyrus’ BMW Art Journey was to gain a fuller
understanding of the creative tradition he sees himself belonging to,
and to experience the different cultures of the Afro-Atlantic. Cyrus
began the journey by entering the African continent where many
Africans left, Cape Coast, Ghana. From that point he retraced
migrations within the African diaspora, learning how African practices
and principles were absorbed by new cultures and geographies.

Jamal Cyrus states: “Insights from this voyage will
have ripple effects within my practice for years. I was able to
observe my home country from across the Atlantic and experience the
influence of the African diaspora on contemporary African culture.”

The publication about the BMW Art Journey of Max Hooper
(represented by High Art, Paris and announced as
winner at Art Basel’s Miami Beach show in 2016) will be launched at
the fair, which was also supported by Art Basel and BMW.

Max Hooper Schneider’s journey investigated reef systems from
the Bikini Atoll to the Fukushima disaster “reef” in Japan, from Lake
Baikal in Russia to the coast of Madagascar, and produced a diverse
narrative around them. Importantly, each reef system has been
compromised by its contact with humans, and each one reveals a
specific aspect of how this interaction has occurred, as well as how
human and non-human agents have acted over time to remediate the
damage. Together, the reefs tell a story of death and resilience,
corruption and rebirth.

BMW X7 Mural Tour with Spencer „MAR“
Paying homage to Miami as a hub for street art,
BMW partnered up with street artist Spencer „MAR” Guilburt. He will go
on a tour with the brand-new BMW X7, which just celebrated its world
premiere at LA Auto Show, to visit murals in the city of Miami –
partly newly created by him and partly created by other artists whom
are an inspiration to him. The murals are located across Miami, from
Wynwood Art District, South Beach to Midtown Design District. The BMW
X7 Mural Tour with Spencer „MAR“ Guilburt will be shared on the social
media channels of the artist,BMW and is a collaboration with the Urban
Art Group.

BMW i & Soho House Art and Design Talk December 4, 2018 at
8:00 pm

The Future of Art in a Digital Age

Together with BMW i Soho Beach House will host a lively
discussion about the future of art in a digital age. Panelists are
Brian Bress, a pioneer in video art, and
Jamal Cyrus, latest BMW Art Journey recipient,
moderated by András Szántó. As always the BMW joint event focusses on
the fertile ground between art, innovation and design and is followed
by a cocktail reception.  As part of an ongoing collaboration, Soho
House and BMW i have co-created an international program of events and
experiences focusing on art, innovation and design throughout Soho
House locations in Europe and North America.

BMW is a global partner of Art Basel and has supported Art
Basel’s three shows in Basel, Miami Beach and Hong Kong for many years.

For further questions please contact:
Prof. Dr
Thomas Girst
BMW Group Corporate and Intergovernmental
Head of Cultural Engagement
Phone: +49 89 382 24 753


Dorothee Dines
Art Basel
Art Basel Globale Leitung
Media Relations
Telefon: +41 58 206 27 06

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages
the world’s premier art shows for Modern and contemporary art, sited
in Basel, Miami Beach and Hong Kong. Defined by its host city and
region, each show is unique, which is reflected in its participating
galleries, artworks presented, and the content of parallel programming
produced in collaboration with local institutions for each edition.
Art Basel’s engagement has expanded beyond art fairs through a number
of new initiatives such as Art Basel Cities, working with partner
cities on bespoke cultural programs. For further information, please

About BMW Group’s Cultural Commitment
For almost
50 years now, the BMW Group has initiated and engaged in over 100
cultural cooperations worldwide. The company places the main focus of
its long-term commitment on contemporary and modern art, classical
music and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
London, the company also partners with
leading museums and art fairs as well as orchestras and opera houses
around the world. The BMW Group takes absolute creative freedom in all
its cultural activities – as this initiative is as essential for
producing groundbreaking artistic work as it is for major innovations
in a successful business.

Further information:

The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 30 production and assembly facilities in 14
countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles
and more than 164,000 motorcycles worldwide. The profit before tax in
the financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.


Original Press Release

BMW Group Thailand localizes high-voltage battery production

BMW:BMW Group Thailand localizes high-voltage battery production

Munich/Bangkok. BMW Group Thailand has set its sights
on another milestone in Thailand’s journey towards a future of
electro-mobility with local high voltage battery production – which
comprises production of the battery modules and the battery itself –
from 2019 onward at a new production facility located in WHA Chonburi
Industrial Estate 2. In partnership with the Dräxlmaier Group, one of
the world’s leading automotive suppliers and a strong systems partner
with BMW Group since 1966, BMW Group Manufacturing Thailand is now
laying a solid foundation for local battery production through
advanced training and qualification programs starting September 2018.

Mr. Christian Wiedmann, President, BMW Group Thailand said, “We are
very excited to be taking another big step forward in our
electro-mobility strategy. The start of local battery production will
enable us to better respond to growing demands for electrified
vehicles across ASEAN markets. Furthermore, this new capability adds
to the strengths of Plant Rayong, which has already been serving as an
automotive production hub in the region. With four BMW plug-in hybrid
models already rolling out from our assembly lines at Plant Rayong,
local battery production will certainly complement our production of
plug in-hybrids.”

Alongside the electric motor, the high-voltage battery is a central
element of partially and fully-electrified vehicles and a highly
sophisticated component that requires specialized skills to produce.
To strengthen the foundations for high-tech assembly work, BMW Group
Manufacturing Thailand and Dräxlmaier Group are engaging in an
intensive cooperation to bring this advanced expertise to Thailand.

Mr. Gerhard Irnesberger, Plant Manager Dräxlmaier Group Thailand,
said, “It is a very big honor, to produce the high voltage
storage local for BMW Thailand. Currently, there are two DRÄXLMAIER
teams working hand in hand from Germany and Thailand to lead the
project to a successful start of production”.

Since September 2018, staff from the Dräxlmaier Group have been
taking part in the battery production training program at BMW Group
Plant Dingolfing and the pilot plant for e-drivetrains to share their
expertise in cutting-edge production technologies such as laser
welding, plasma activation, robotics, gluing, automated optical and
electrical inline quality inspection along with end-of-line testing.
The training is also focused on supporting a highly-automated process,
which is an important part of battery module production, as well as
comprehensive quality assurance, product methodology and technology,
rework, and analysis.

With a strong grasp of battery production skills, the staff will work
on battery cells provided by suppliers in the Asian region along with
other imported parts such as aluminum housing, electronics, and cables
to roll out the high-voltage batteries that meet BMW Group world-class
standard and to meet Thailand’s local content requirement regulation.
Final batteries will then be transported to Plant Rayong for the
production of the PHEVs based on the BMW 5 Series, BMW 7 Series, and
BMW X5 in the first phase from 2019 onward.

“To ensure that the production process is in line with the BMW
Group’s exceptional standards of quality, experts from BMW Group
Munich are involved. Together, BMW Group and Dräxlmaier plan to invest
over 400 million baht to establish a new beacon for e-mobility
innovations in Thailand and the region. For BMW Group Thailand, we
have already planned and approved for government’s incentives by
Thailand’s Board of Investment (BoI) to further invest over 700
million baht for more BMW Plug-in Hybrid models to come”, Mr. Wiedmann added.

Original Press Release

The building blocks for the future of the BMW Group. The BMW Vision iNEXT celebrates its world premiere in Los Angeles.

BMW:The building blocks for the future of the BMW Group. The BMW Vision iNEXT celebrates its world premiere in Los Angeles.

Munich. The BMW Vision iNEXT provides an insight into
the future of personal mobility. The latest Vision Vehicle from the
BMW Group symbolises the dawn of a new era in driving pleasure – and
is celebrating its world premiere at the Los Angeles Auto Show.

Far more than a vehicle alone, the BMW Vision iNEXT represents a
building block for the future of the BMW Group, encompassing
technology, design and new ways of thinking that are set to filter
through across the company and its brands. This is the first time all
of the BMW Group’s strategic innovation fields – Autonomous driving,
Connectivity, Electrification and Services (ACES) – have been
incorporated into a single vehicle, while its design lends them visual
expression (D+ACES) and offers a look ahead to the future face of
driving pleasure.

Human-centred design.
Mobility is an intrinsic
part of our lives, our experiences, our sensory beings. It is, in
short, a basic human requirement. Consequently, deliberations about
the future of mobility revolve more than ever around people, our
emotions and our mobility needs and preferences. The possibilities
offered by autonomous driving, electrification and ever-greater
connectivity will in future open the door to completely new
experiences and ways of shaping a journey by car. At the same time,
they also promise to change our desires and lifestyle habits.

A boutique ambience on wheels.
Drivers will have
ever greater freedom to decide how they wish to use the time spent
travelling in a car. The design of the vehicle’s interior will become
increasingly important, with the feel-good factor playing a more
prominent role. The all-electric BMW Vision iNEXT has therefore been
created as a mobile space that offers real quality of life and
addresses the need for a new “favourite space” in which we can be
ourselves and relax. The resultant design exudes emotional appeal and
conveys a positive sensation when entering the vehicle.

The geometry of the iNEXT cabin is composed of just a few, clean-cut
lines, placing the focus on materials and colours. A mix of cloth and
wood creates the kind of sophisticated feel associated with furniture
design, helping to give the interior its special “boutique” character.
The inside of the car is awash with warm, welcoming colours, such as
the nude shade Purus Rosé, Brown and Beige, while the shimmering
metallic Mystic Bronze accentuates their effect. The rear compartment
is dominated by the petrol-coloured Enlighted Cloudburst cloth
upholstery with its intricate Jacquard weave, which runs
asymmetrically across the seat area and extends into the side
panelling and parcel shelf.

Smart technology – integrated out of
Smart technologies will help people in an ever
more unobtrusive way in the future. In the BMW Vision iNEXT, these
technologies stay in the background and out of sight – hence the name
Shy Tech – and are only deployed when needed or at the driver’s or
passengers’ request. There is virtually no need for either screens or
buttons. Functions can be operated using surfaces made of materials
such as wood or cloth, like the Jacquard cloth upholstery in the BMW
Vision iNEXT. Control of the vehicle is therefore tailored in every
respect to the requirements of the people travelling in it.

The exterior: precision and clarity.
exterior of the BMW Vision iNEXT is also brimming with innovations.
The new BMW i design language is clearly visible with its striking
lines and clear forms, including powerfully sculpted surfaces curved
like muscles onto the flanks. The stunning Liquid Greyrose Copper
paint finish, which gradually changes in shade from warm copper to
dark rose, projects unbridled dynamism and gives the exterior still
greater impact.

The BMW Vision iNEXT features a very modern take on the classical BMW
four-eyed front end, complete with super-slender headlights, while
cameras (rather than exterior mirrors) show what’s happening behind.
The windscreen merges seamlessly into a large panoramic roof,
providing a clear view of the car’s innovative interior.

At the rear, the horizontal lines and surfaces create a wide and
dynamic stance, and the slim rear lights cut deep into the car’s tail.
The air flows along the roof of the BMW Vision iNEXT all the way to
its trailing edge, and this combines with a diffuser – illuminated for
extra effect – to enhance the car’s aerodynamics. The diffuser is an
attractive styling element and a highly functional one, too: besides
its positive influence over the Vision Car’s aerodynamics, it also
increases electric range. Taking its cue from racing cars, the
diffuser adds to the sporting presence for which BMWs are renowned –
without a single exhaust tailpipe in sight.

World premiere in California.
The BMW Vision
iNEXT is celebrating its world premiere at the Los Angeles Auto Show
2018. The BMW Group’s Vision Car will herald the beginning of a new
era in driving pleasure and mark the next step in the Munich-based
company’s ongoing model offensive. The BMW iNEXT production model will
roll off the assembly line at Plant Dingolfing from 2021, the new
technological flagship transporting the company’s strategic innovation
fields (D+ACES) onto the road.

Original Press Release

REMINDER. Livestream BMW at the L.A. Auto Show 2018.

BMW:REMINDER. Livestream BMW at the L.A. Auto Show 2018.

Do you need help? Please contact our support team from 9 to 17 CET via

PressClub Global · Article.

Tue Nov 27 16:56:50 CET 2018 Press Release

The BMW Press Conference featuring the world premiere of the BMW Vision iNEXT will be transmitted live in the internet at and

My.PressClub Login

BMW Group Streaming.


Los Angeles. 28.11.2018

17:40 CET / 8:40AM PST.
Here you will see the live transmission of the BMW Press Conference at the LA Auto Show.

open streaming site

CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new “Worldwide harmonized Light vehicles Test Procedure” (WLTP), the figures are converted back to the “New European Driving Cycle” (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the “guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars”, available here:

Original Press Release