Munich. BMW Motorrad sold more motorcycles and maxi
scooters in 2017 than ever before. Compared to the previous year,
deliveries increased by 13.2 %. As of December 2017 a total of 164,153
vehicles (previous year: 145,032 units) were supplied to customers.
Stephan Schaller, General Director of BMW Motorrad: “2017 was another
very successful year for BMW Motorrad. We achieved a sales record for
the seventh time in succession. I would like to thank our customers
most sincerely for the enormous trust they have placed in us.
With this next sales record, BMW Motorrad takes another great step
towards reaching its planned 200.000 units sales target in the year 2020.
As Schaller says: “The 2017 sales figures once again show that our
motorcycle strategy is taking effect. And we have a great deal planned
for the coming years. We will continue to consistently pursue our
current model initiative in the premium segment. We will expand our
product range with emotional and innovative new products in 2018, too.
The new middle class GS models are already underway and further great
products will follow. BMW Motorrad is looking into the future with
Strong sales growth in Europe and Asia.
The strongest growth was recorded above all in Europe in 2017. Here
an all-time high was achieved. The engines of growth were once again
France (16,607 units / +24.3 %), Italy (14,430 units / +17.3 %), Spain
(11,193 units / +17.6 %) and the UK / IE (9,550 units / +8.7 %) where
all sales figures increased considerably. Overall around 15.0 % more
vehicles were delivered in Europe including Germany than in the
previous year. The Asian market is also continuing to grow. China and
Japan are among the Asian markets with the strongest double-digit
growth. In India the BMW Group’s own sales subsidiary has begun
successfully selling BMW motorcycles.
Germany is once again the largest single market for BMW Motorrad.
With 26,664 units sold, BMW Motorrad boosted sales by another 7.1 %.
BMW Motorrad defends its position as the most successful motorcycle
manufacturer on the German market in 2017, too.
GS models gaining ever more ground.
For the first time in BMW Motorrad’s history, more than 50,000 units
of the two R 1200 GS and GS Adventure travel enduros alone were sold.
Sales of the traditionally strong R Series increased significantly
overall. Thanks to the new R nineT model variants “Pure”, “Racer” and
“Urban G/S”, sales in the flat twin boxer segment increased strongly
by 9.6% to a total of 86,090 motorcycles.
The sports-oriented BMW S Series with the S 1000 RR Supersports Bike,
the S 1000 R Power Roadster and the S 1000 XR Adventure Bike were sold
21,752 times worldwide. With a share of 13.3%, these three models
continue to be an important pillar in the wide BMW Motorrad range.
New capacity segment below 500 cc is moving ahead under full steam.
11,595 units of the G 310 R and G 310 GS models introduced in 2017,
were already delivered to customers by the end of the year. The two
new displacement newcomers from BMW Motorrad are not only very popular
in the intended growth markets such as South America or Asia. In
Europe too, there is a great deal of interest among newcomers and
re-starters for the agile all-rounders.
Luxury tourers in the fast lane.
Sales of the 6-cylinder models are also developing very positively.
Already in its first year of sales, the K 1600 Bagger, which is aimed
especially at the US market, is proof of the unbroken trend towards
large-capacity, emotional touring bikes. Timo Resch, BMW Motorrad Head
of Sales and Marketing: “With 6,719 units sold and a 50% increase in
sales, our 6-cylinder models are among the big winners of 2017. After
Germany, the USA will remain an important market for BMW Motorrad in
the coming years, too. We will continue to increase our involvement in
this important market in order to strengthen BMW Motorrad’s position
there.” Resch continues: “We are also responding to the special US
market requirements with the K 1600 Grand America recently presented
at the Milan motorcycle show. By also consistently expanding our sales
structure, we are generating a sound basis for strong growth.
BMW Motorrad as the innovative trailblazer.
In 2017 too, BMW Motorrad proved itself to be the innovative leader
in many areas. The exclusive HP4 RACE with its lightweight carbon
fibre frame and wheels attracted great attention. We also responded to
the need for increasing digitalisation expressed by customers. The
multifunctional instrument cluster with 6.5 inch full-colour TFT
display featuring a wide range of navigation and communication
functions was already launched in 2017. This feature is being expanded
to further models now, too.
Outlook at 2018.
BMW Motorrad gets started in 2018 with a powerful product portfolio
and is in excellent shape all round. Timo Resch, BMW Motorrad Head of
Sales and Marketing: “We expect to see further growth in sales for our
vehicles in 2018, too. We are looking forward to the positive impulses
generated by the launch of the completely new F models F 750 GS and F
850 GS as well as the much anticipated C 400 X midsize scooter.
Expanding our urban mobility product range is a key topic for the
future of BMW Motorrad.”
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 14 countries; the company has a global
sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2016 was approximately € 9.67 billion on revenues
amounting to € 94.16 billion. As of 31 December 2016, the BMW Group
had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Original Press Release